Flight Centre - Senior Product Marketing Manager - Boston, USA
Flight Centre Travel Group, Boston, Massachusetts, United States
Senior Product Marketing Manager
Flight Centre Travel Group (FCTG) is one of the world’s largest travel retailers and corporate travel managers. The company, headquartered in Brisbane, Australia, operates in 23 countries spanning Australia, New Zealand, the Americas, Europe, the United Kingdom, South Africa, the United Arab Emirates and Asia. FCTG also operates a global corporate travel management network that extends to more than 90 countries through company‑owned businesses and independent licensees. The company opened its first leisure travel shop in Sydney, Australia in 1982, and is listed on the Australian Securities Exchange in 1995. Our purpose is to “open up the world for those who want to see.” Every day we give people around the world the opportunity to experience something really amazing—travel!
To learn more about Flight Centre Travel Group please click
HERE .
About The Opportunity This role is responsible for developing strategic product marketing plans for our corporate brand(s). Working closely with key senior stakeholders, regional teams, product, brand marketing, PR/communications, customer success, account management, operations and sales teams, the Senior Product Marketing Manager will craft product and solution market‑facing messaging and positioning to drive new customer sales, product adoption and retention.
The Senior Product Marketing Manager will guide insight‑led product strategy, communicate effectively the market positioning, product messaging and competitive differentiation of our solutions to our target audiences. A key focus of the role is to manage the process of bringing solutions to market—including crafting product positioning and messaging, GTM planning with associated activities, and ensuring all relevant prospects and existing clients fully understand the offerings. The role will also drive demand and usage of solutions and ensure that the voice of the customer is fully leveraged within the product lifecycle.
Key Responsibilities
Positioning & Messaging:
Through detailed market research and competitive landscape analysis, identify and develop product positioning and messaging that uniquely differentiates our solutions.
Sales and Marketing Tools:
Create collateral, whitepapers, presentations, videos, and training materials to communicate the value proposition of our solutions internally and externally.
Product Launches & High‑Value Releases:
Work with internal teams and external technical partners/suppliers to plan the market launch of new products and high‑value releases and manage the cross‑functional implementation of the GTM plan.
Communications:
Work with sales, account management, customer success, training, operations, deployment, enablement and brand marketing and PR communications teams to broadcast our message to the market, across the organization and our partner community.
Market Intelligence:
Be the expert on our clients, buyer personas, how they buy and their buying criteria; and be the expert on our competition and how to succeed.
Demand Generation:
Support the brand marketing strategy and programs that create interest for our solutions in all market segments.
Industry Leadership:
Where appropriate represent the company at industry events, conferences, trade shows and webinars.
Experience & Qualifications
7+ years experience in mid‑senior product marketing or FCTG product/technology.
It is preferred for the candidate to have worked for an innovative technology organization with a SaaS background.
A strong understanding of the FCTG business model, including product and/or technology areas, is highly valued.
Experience in product lifecycle/customer lifecycle management and new product development methodologies.
Ideally demonstrate experience in customer lifecycle marketing through digital touchpoints and marketing automation.
Experience in new product development, adoption and growth strategies.
Experience working with and preparing pitches for industry analysts.
Experience working with a range of senior stakeholders in a sales/value‑driven environment with sales and account management teams.
Experience in analytics and insights.
Proven ability in tracking and analytics.
Experience in analysis through customer research methodologies.
Ability to use analytics and insights to identify opportunities and drive business improvements across all channels.
Strong project management skills.
Ability to manage multiple projects at the same time in a fast‑paced environment.
li>
Strong stakeholder management skills.
Ability to influence and negotiate with senior stakeholders to achieve favorable outcomes.
Work Perks! – What’s in it for you FCTG is renowned internationally for having amazing perks and an even better culture. We understand that our people are our most valuable asset. It is the passion and dedication of our teams that keep the company on top of the industry ladder. It is also why we offer some great employee benefits and perks outside of the norm.
Have fun:
At the heart of everything we do at Flight Centre is a desire to have fun.
Reward & Recognition:
Celebrate the success of yourself and others at our regular Buzz Nights and at the annual Global Gathering.
Use your smarts:
Our people use their quick thinking, expertise, and tenacity to always figure things out.
Love for travel:
We were founded by people who wanted to travel and want others to do the same. That passion is something you can’t miss in our people or service.
Personal connections:
We are a big business founded on personal relationships.
Diversity, Equity & Inclusion:
Commitment to diversity, equity, and inclusion through initiatives like Diversity Day, Employee Resource Groups, DEI education initiatives and equitable practices, including regular equity assessments and inclusive recruitment protocols.
A career, not a job:
We offer genuine opportunities for people to grow and evolve.
We back our people all the way:
We are strongly committed to supporting every single employee in their professional and personal development.
Giving Back:
Our Corporate Social Responsibility program supports nominated charities through volunteering and fundraising, complemented by our Office Environmental Program, LEED Gold‑certified office spaces, and one paid Volunteer Day per calendar year.
Benefits Include
Paid Time Off: A comprehensive time‑off package, including up to 15 vacation days (prorated upon hire and increasing to 20 days after 2 years of employment), 5 sick days, 3 personal days, 1 Diversity Day, 1 Volunteer Day, and 8 recognized holidays annually.
Travel perks/discounts.
Health & Wellness Programs and Employee Financial Wellness Services.
National/International Award Nights and Conferences.
Health benefits including medical, dental, vision, gender‑affirming care, and fertility care.
Insurance including hospital indemnity, AD&D, critical illness, long‑term and short‑term disability.
Flexible Spending Accounts.
Employee Assistance Program.
401k program with partial match.
Tuition Reimbursement Program.
Employee Share Plan—Ability to purchase company stock on the Australian Stock Exchange with partial company match, subject to terms and conditions.
Global career opportunities in a network of brands and businesses.
*Vacation, personal, and sick time accrual rates will vary based on full‑time or part‑time employee status. Recognized holidays are either paid time off or, if required to work due to job requirements, holiday pay rate, and may vary depending on state.
Location – Boston, MA
If this sounds like the opportunity you have been waiting for, then APPLY NOW.
For this position, we anticipate offering an annual salary of
$150,000.
Base salary is dependent on relevant factors, including experience, geographic location, and job requirements.
We thank all candidates for their interest; however, only those selected to continue in the process will be contacted.
Our number one philosophy? Our people. Flight Center Travel Group USA’s promise is to provide an environment with equality of respect, dignity and opportunity for all our employees. We value an inclusive and supportive workplace that truly reflects the diversity of our society.
We are an affirmative action and equal opportunity employer committed to providing a barrier‑free pathway throughout our recruitment process. We welcome accommodation requests to help make our hiring and onboarding experience as accessible as possible. Please advise us about accommodation needs at any point by contacting our Recruitment Team at careers@us.flightcentre.com.
#J-18808-Ljbffr
To learn more about Flight Centre Travel Group please click
HERE .
About The Opportunity This role is responsible for developing strategic product marketing plans for our corporate brand(s). Working closely with key senior stakeholders, regional teams, product, brand marketing, PR/communications, customer success, account management, operations and sales teams, the Senior Product Marketing Manager will craft product and solution market‑facing messaging and positioning to drive new customer sales, product adoption and retention.
The Senior Product Marketing Manager will guide insight‑led product strategy, communicate effectively the market positioning, product messaging and competitive differentiation of our solutions to our target audiences. A key focus of the role is to manage the process of bringing solutions to market—including crafting product positioning and messaging, GTM planning with associated activities, and ensuring all relevant prospects and existing clients fully understand the offerings. The role will also drive demand and usage of solutions and ensure that the voice of the customer is fully leveraged within the product lifecycle.
Key Responsibilities
Positioning & Messaging:
Through detailed market research and competitive landscape analysis, identify and develop product positioning and messaging that uniquely differentiates our solutions.
Sales and Marketing Tools:
Create collateral, whitepapers, presentations, videos, and training materials to communicate the value proposition of our solutions internally and externally.
Product Launches & High‑Value Releases:
Work with internal teams and external technical partners/suppliers to plan the market launch of new products and high‑value releases and manage the cross‑functional implementation of the GTM plan.
Communications:
Work with sales, account management, customer success, training, operations, deployment, enablement and brand marketing and PR communications teams to broadcast our message to the market, across the organization and our partner community.
Market Intelligence:
Be the expert on our clients, buyer personas, how they buy and their buying criteria; and be the expert on our competition and how to succeed.
Demand Generation:
Support the brand marketing strategy and programs that create interest for our solutions in all market segments.
Industry Leadership:
Where appropriate represent the company at industry events, conferences, trade shows and webinars.
Experience & Qualifications
7+ years experience in mid‑senior product marketing or FCTG product/technology.
It is preferred for the candidate to have worked for an innovative technology organization with a SaaS background.
A strong understanding of the FCTG business model, including product and/or technology areas, is highly valued.
Experience in product lifecycle/customer lifecycle management and new product development methodologies.
Ideally demonstrate experience in customer lifecycle marketing through digital touchpoints and marketing automation.
Experience in new product development, adoption and growth strategies.
Experience working with and preparing pitches for industry analysts.
Experience working with a range of senior stakeholders in a sales/value‑driven environment with sales and account management teams.
Experience in analytics and insights.
Proven ability in tracking and analytics.
Experience in analysis through customer research methodologies.
Ability to use analytics and insights to identify opportunities and drive business improvements across all channels.
Strong project management skills.
Ability to manage multiple projects at the same time in a fast‑paced environment.
li>
Strong stakeholder management skills.
Ability to influence and negotiate with senior stakeholders to achieve favorable outcomes.
Work Perks! – What’s in it for you FCTG is renowned internationally for having amazing perks and an even better culture. We understand that our people are our most valuable asset. It is the passion and dedication of our teams that keep the company on top of the industry ladder. It is also why we offer some great employee benefits and perks outside of the norm.
Have fun:
At the heart of everything we do at Flight Centre is a desire to have fun.
Reward & Recognition:
Celebrate the success of yourself and others at our regular Buzz Nights and at the annual Global Gathering.
Use your smarts:
Our people use their quick thinking, expertise, and tenacity to always figure things out.
Love for travel:
We were founded by people who wanted to travel and want others to do the same. That passion is something you can’t miss in our people or service.
Personal connections:
We are a big business founded on personal relationships.
Diversity, Equity & Inclusion:
Commitment to diversity, equity, and inclusion through initiatives like Diversity Day, Employee Resource Groups, DEI education initiatives and equitable practices, including regular equity assessments and inclusive recruitment protocols.
A career, not a job:
We offer genuine opportunities for people to grow and evolve.
We back our people all the way:
We are strongly committed to supporting every single employee in their professional and personal development.
Giving Back:
Our Corporate Social Responsibility program supports nominated charities through volunteering and fundraising, complemented by our Office Environmental Program, LEED Gold‑certified office spaces, and one paid Volunteer Day per calendar year.
Benefits Include
Paid Time Off: A comprehensive time‑off package, including up to 15 vacation days (prorated upon hire and increasing to 20 days after 2 years of employment), 5 sick days, 3 personal days, 1 Diversity Day, 1 Volunteer Day, and 8 recognized holidays annually.
Travel perks/discounts.
Health & Wellness Programs and Employee Financial Wellness Services.
National/International Award Nights and Conferences.
Health benefits including medical, dental, vision, gender‑affirming care, and fertility care.
Insurance including hospital indemnity, AD&D, critical illness, long‑term and short‑term disability.
Flexible Spending Accounts.
Employee Assistance Program.
401k program with partial match.
Tuition Reimbursement Program.
Employee Share Plan—Ability to purchase company stock on the Australian Stock Exchange with partial company match, subject to terms and conditions.
Global career opportunities in a network of brands and businesses.
*Vacation, personal, and sick time accrual rates will vary based on full‑time or part‑time employee status. Recognized holidays are either paid time off or, if required to work due to job requirements, holiday pay rate, and may vary depending on state.
Location – Boston, MA
If this sounds like the opportunity you have been waiting for, then APPLY NOW.
For this position, we anticipate offering an annual salary of
$150,000.
Base salary is dependent on relevant factors, including experience, geographic location, and job requirements.
We thank all candidates for their interest; however, only those selected to continue in the process will be contacted.
Our number one philosophy? Our people. Flight Center Travel Group USA’s promise is to provide an environment with equality of respect, dignity and opportunity for all our employees. We value an inclusive and supportive workplace that truly reflects the diversity of our society.
We are an affirmative action and equal opportunity employer committed to providing a barrier‑free pathway throughout our recruitment process. We welcome accommodation requests to help make our hiring and onboarding experience as accessible as possible. Please advise us about accommodation needs at any point by contacting our Recruitment Team at careers@us.flightcentre.com.
#J-18808-Ljbffr