Director, Digital Marketing - Minneapolis

Director, Digital Marketing - Minneapolis page is loaded## Director, Digital Marketing - Minneapolisremote type: Hybridlocations: USA - MN - Minneapolistime type: Full timeposted on: Posted Todayjob requisition id: R35745Datasite and its associated businesses are the global center for facilitating economic value creation for companies across the globe. From data rooms to AI deal sourcingand more. Here you’ll find the finest technological pioneers: Datasite, Blueflame AI, Firmex, Grata, and Sherpany. They all, collectively, define the future for business growth. Apply for one position or as many as you like. Talent doesn’t always just go in one direction or fit in a single box. We’re happy to see whatever your superpower is and find the best place for it to flourish. Get started now, we look forward to meeting you..**Job Description:**Datasite is seeking a seasoned and forward‑thinking **Director of Digital Marketing** to lead our global digital marketing evolution across a complex, multi‑product SaaS portfolio. This role is responsible for shaping and scaling Datasite’s digital ecosystem—owning the strategy, architecture, and performance of our digital channels to create cohesive, high‑impact buyer experiences across the customer journey.As the leader of digital strategy and execution, you will architect and optimize the marketing technology stack, enhance our digital infrastructure, and oversee organic and owned channels including web, SEO, and digital experience platforms. You will play a critical role in how Datasite shows up online—strengthening brand visibility, engagement, and conversion through data‑driven insights, experimentation, and continuous optimization.This leadership role requires strong cross‑functional partnership with product marketing, field marketing, content, and demand teams to ensure digital channels support go‑to‑market priorities, product positioning, and customer needs. You will manage and mentor a small, high‑performing team while influencing stakeholders across regions and functions to deliver scalable, future‑ready digital capabilities.This is a hybrid position based in our **Minneapolis, MN** office (3 days per week in office).**Responsibilities*** Strategic digital leadership: Define and drive a comprehensive global digital marketing strategy covering SEO/GEO/AEO and overall web presence, tailored for a multi-product SaaS enterprise* Digital infrastructure + martech stack: Own and evolve the marketing technology stack (CMS, marketing automation, CRM integration, analytics/tracking, attribution); identify and deploy tools and processes that scale across regions and products* Digital transformation + innovation: Spearhead initiatives to modernize digital practices such as re-platforming websites, implementing personalization or account-based digital tactics, enabling data-driven workflows, and optimization.* Web + organic strategy alignment: Oversee web strategy and organic growth (including oversight of web development and SEO/organic teams), ensuring the website and content ecosystem support demand generation and conversion* Cross-functional collaboration: Work closely with product marketing, demand generation, regional marketing, and sales/rev-ops to align digital efforts with product launches, go-to-market plans, and revenue goals.* Performance measurement + optimization: Establish KPIs and dashboards to monitor digital performance (traffic, conversion rates, cost per lead, pipeline contribution, ROAS), conduct A/B testing and experimentation, and iterate based on data* Team development: Build and lead a small, high-performance digital marketing team, mentor team members, instill best practices, and promote continuous learning in digital channels* Thought leadership + competitive monitoring: Stay ahead of digital marketing trends, especially in B2B SaaS, ABM, and marketing technology; assess competitor digital strategies and emerging channels for potential adoption**Qualifications*** 8+ years of experience in digital marketing, with multiple years in senior leadership or director-level roles in B2B SaaS or enterprise tech companies* Demonstrated success in leading digital demand generation programs that drive pipeline and revenue growth, including both paid and organic channels* Strong experience with marketing technology platforms (CMS, marketing automation, CRM) and analytics tools. Comfortable managing and evolving a complex digital infrastructure* Proven ability to plan and execute digital transformation initiatives, e.g., re-platforming, technology upgrades, and building scalable digital workflows* Hands-on familiarity with SEO/organic strategy, web optimization, and conversion rate optimization* Analytical and data-driven mindset; experienced in defining and tracking KPIs, dashboards, and using data to guide decision-making* Ability to manage multiple initiatives concurrently in a fast-paced environment* Excellent communication and cross-functional collaboration skills, with the ability to influence stakeholders across product, sales, regional marketing, and executive leadership* Bachelor’s degree in Marketing, Business, or related field (advanced degree a plus)**Preferred*** Previous leadership experience in a SaaS, virtual data room, tech, or enterprise software company* Knowledge of SEO/organic best practices, website optimization, and conversion rate optimization* Familiarity with global or multi-region marketing operations, managing campaigns across different geographies, languages, and regulatory environments* Experience with site replatforming, CMS migrations, or building scalable website/landing-page operations* Hands-on experience with Account-Based Marketing (ABM) in a B2B context, ideally integrating ABM into digital campaigns* Comfort working with small, high-velocity teams, balancing strategic planning with hands-on execution* Certifications in relevant digital marketing platforms (e.g., Google Ads, Google Analytics, marketing automation) or analytics/data certifications**Work Location & Flexibility**This position is based in our **Minneapolis** office and follows a hybrid work model. Employees in these locations are expected to work **on-site a minimum of three days per week**. Please note that **specific business units or role requirements may necessitate additional in-office days** based on team collaboration needs or operational priorities.The base salary range represents the estimated low and high end for this position based on a good faith assessment of the role and market data at the time of posting. Consistent with applicable law, each candidate’s compensation offer may vary and will be determined based on but not limited to, your geographic region, skills, qualifications, and experience along with the requirements of the position. This position may be eligible for bonuses, commissions, or overtime if applicable. Benefits include health insurance (medical, dental, vision), a retirement savings plan, paid time off, and other employee benefits. Specific details will be provided during the interview process. Datasite reserves the right to modify this pay range at any time.$117,500.00 - $206,700.00Our company is committed to fostering a diverse and inclusive workforce where all individuals are respected and valued. We are an equal opportunity employer and make all employment decisions without regard to race, color, religion, sex, gender identity, sexual orientation, age, national origin, disability, protected veteran status, or any other protected characteristic. We encourage applications from candidates of all backgrounds and are dedicated to building teams that reflect the diversity of our communities.
#J-18808-Ljbffr