Marketing Manager - Lead Generation
Financial Recovery Technologies, Medford, Massachusetts, us, 02153
Overview
Financial Recovery Technologies (FRT) is a leading technology-based services firm that helps the investment community identify eligibility, file claims, and recover funds from securities class action settlements. Our clients include some of the world’s largest institutional investors, and we’re proud to deliver results through our technology, innovation, unbiased expertise, client experience.
Description
Responsibilities We’re looking for a
Marketing Manager - Lead Generation
to join our growing marketing team. This is a hands-on leadership role for someone who thrives in both
strategic planning
and
tactical execution . You’ll be responsible for designing and delivering integrated marketing programs that generate demand, accelerate pipeline, and elevate brand visibility. You’ll collaborate closely with Sales, Product, Content Strategy, and Service to bring go-to-market campaigns to life. Additionally, you will own and oversee:
Demand Generation & Pipeline Execution
Design and execute multi-channel campaigns across email, digital, social, paid media, webinars, events, ABM, and partner marketing
Build and optimize lead acquisition and nurture programs that drive high-quality pipeline
Own campaign performance end-to-end—from concept to execution to reporting—with a focus on revenue impact
Develop automated workflows and nurture sequences to move prospects and clients through the funnel
Campaign Reporting & Analysis
Track and report on campaign effectiveness, pipeline contribution, conversion metrics, and ROI
Run A/B tests, analyze funnel friction points, and implement data-driven optimizations
Leverage tools like Pardot, Sales Cadence tools, ZoomInfo, Google Analytics, and Lead Forensics to refine audience targeting and segment strategies
Own the campaign calendar and enforce a disciplined go-to-market rhythm
Cross-Functional Alignment
Act as the day-to-day marketing partner to Sales and Account Management teams ensuring alignment on outreach, lead follow-up, and messaging
Deliver impactful sales enablement tools including campaign content, email sequences, targeted lists and vertical-specific messaging
Partner with content, product and SMEs to develop visually compelling, high performing campaign assets
Our Ideal Candidate
5+ years of B2B marketing experience, with 5+ years owning integrated campaign strategy and execution
Highly motivated, self-starter with proven marketing and lead generation knowledge
Deep understanding of the buyer’s journey and sales cycles—experience with legal or operations personas in financial services is a plus
Excellent communicator, both verbal and written
Ability to build effective relationships with a wide range of people
Experience with marketing automation, CRM, and analytics tools (e.g., Pardot, Salesforce, ZoomInfo, Google Analytics)
Highly motivated, self-directed, and comfortable working in a fast-paced, hands-on environment
What Does FRT Offer
Fun and diverse colleagues
Free drinks and snacks and free access to onsite gym
Health, dental, vision
401k (with company match)
Income protection plans (life, AD&D, short- and long-term disability) and access to a suite of voluntary benefit programs
Close to public transit (walking distance to Wellington T on Orange Line)
Free parking onsite
This position is based in our Medford, MA, headquarters. You must be comfortable commuting to the office 2/3 days per week.
Compensation: base salary is experience dependent and can range from $95,000-$120,000 a year (based in MA). FRT also offers a competitive annual bonus.
We are not working with agencies for this requisition.
FRT provides equal employment opportunities by recruiting, hiring, training and promoting applicants and employees without regard to race, color, religion, creed, national origin, citizenship status, sex, age, ancestry, sexual orientation, genetics, pregnancy, marital or partnership status, gender identity/expression, disability, handicap, status as a victim of domestic violence or other similar offenses, consumer credit history, unemployment, military obligations, veteran status or any other category protected by law.
FRT is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the application or employment process, please let us know the nature of your request and your contact information.
#J-18808-Ljbffr
Description
Responsibilities We’re looking for a
Marketing Manager - Lead Generation
to join our growing marketing team. This is a hands-on leadership role for someone who thrives in both
strategic planning
and
tactical execution . You’ll be responsible for designing and delivering integrated marketing programs that generate demand, accelerate pipeline, and elevate brand visibility. You’ll collaborate closely with Sales, Product, Content Strategy, and Service to bring go-to-market campaigns to life. Additionally, you will own and oversee:
Demand Generation & Pipeline Execution
Design and execute multi-channel campaigns across email, digital, social, paid media, webinars, events, ABM, and partner marketing
Build and optimize lead acquisition and nurture programs that drive high-quality pipeline
Own campaign performance end-to-end—from concept to execution to reporting—with a focus on revenue impact
Develop automated workflows and nurture sequences to move prospects and clients through the funnel
Campaign Reporting & Analysis
Track and report on campaign effectiveness, pipeline contribution, conversion metrics, and ROI
Run A/B tests, analyze funnel friction points, and implement data-driven optimizations
Leverage tools like Pardot, Sales Cadence tools, ZoomInfo, Google Analytics, and Lead Forensics to refine audience targeting and segment strategies
Own the campaign calendar and enforce a disciplined go-to-market rhythm
Cross-Functional Alignment
Act as the day-to-day marketing partner to Sales and Account Management teams ensuring alignment on outreach, lead follow-up, and messaging
Deliver impactful sales enablement tools including campaign content, email sequences, targeted lists and vertical-specific messaging
Partner with content, product and SMEs to develop visually compelling, high performing campaign assets
Our Ideal Candidate
5+ years of B2B marketing experience, with 5+ years owning integrated campaign strategy and execution
Highly motivated, self-starter with proven marketing and lead generation knowledge
Deep understanding of the buyer’s journey and sales cycles—experience with legal or operations personas in financial services is a plus
Excellent communicator, both verbal and written
Ability to build effective relationships with a wide range of people
Experience with marketing automation, CRM, and analytics tools (e.g., Pardot, Salesforce, ZoomInfo, Google Analytics)
Highly motivated, self-directed, and comfortable working in a fast-paced, hands-on environment
What Does FRT Offer
Fun and diverse colleagues
Free drinks and snacks and free access to onsite gym
Health, dental, vision
401k (with company match)
Income protection plans (life, AD&D, short- and long-term disability) and access to a suite of voluntary benefit programs
Close to public transit (walking distance to Wellington T on Orange Line)
Free parking onsite
This position is based in our Medford, MA, headquarters. You must be comfortable commuting to the office 2/3 days per week.
Compensation: base salary is experience dependent and can range from $95,000-$120,000 a year (based in MA). FRT also offers a competitive annual bonus.
We are not working with agencies for this requisition.
FRT provides equal employment opportunities by recruiting, hiring, training and promoting applicants and employees without regard to race, color, religion, creed, national origin, citizenship status, sex, age, ancestry, sexual orientation, genetics, pregnancy, marital or partnership status, gender identity/expression, disability, handicap, status as a victim of domestic violence or other similar offenses, consumer credit history, unemployment, military obligations, veteran status or any other category protected by law.
FRT is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the application or employment process, please let us know the nature of your request and your contact information.
#J-18808-Ljbffr