Overview
At Veracity, we aim to be a different kind of insurance partner – one that is free from outside investors, venture capital, or the pressures of a corporate parent. Ours is a culture of empowerment – one that believes in effort, results, and accountability. We believe that transparency fosters trust, trust fosters growth, and that growth drives innovation. Our commitment to rigorous evaluation and relentless execution lead to rapid evolution. We answer only to the small business owners we serve, and this independence allows us to stay focused on what matters most: helping their businesses thrive by providing expert guidance and best-in-class insurance policies. We’re growing fast and want you to be a part of it!
Position We’re seeking an experienced
Copywriter
to join our team. Reporting to the Editor, this remote role collaborates closely with Product Marketing Managers, Designers, SEO Specialists, the Director of Content, and cross-functional partners to create helpful, SEO-friendly content that motivates audiences to take action. You will research topics, draft and refine copy, navigate the editorial review process, and deliver publish-ready content across websites, blogs, email campaigns, ads, videos, and other digital channels. This role also involves proactively managing a steady pipeline of content initiatives and occasionally contributing to adjacent projects as business needs evolve.
Responsibilities
Demonstrate our core values — Humble, Hungry, Smart, and Proactive — in day-to-day work
Research, develop, and write high-quality, human-driven copy across multiple formats, including web pages, blog articles, emails, advertisements, video scripts, e-books, case studies, Q&A, customer spotlights, and calls to action (CTAs)
Collaborate closely with product marketing managers, creatives, SEO specialists, designers, and other teammates to conceptualize, create, and publish compelling content that drives action
Edit and proof all copy to ensure it is error-free and aligned with brand voice, point of view, and product-specific messaging
Adapt writing style for different audiences by developing a strong understanding of target customers, personas, and use cases
Effectively optimize content for search visibility, conversions, and user navigation, incorporating feedback and edits as needed
Use AI-assisted tools to accelerate research, ideation, and early drafts, while ensuring all final copy is thoughtfully written, edited, and owned by the copywriter
Build and maintain a strong understanding of SEO content marketing best practices and performance-driven content strategies
Conduct research internally and with customers to inform content direction and messaging
Perform content research and analysis using tools such as GA4, Search Console, Semrush, Ahrefs, and similar platforms
Manage multiple priorities and deadlines within two-week sprints to ensure timely delivery of content requests
Accurately input, format, and publish blog posts in WordPress
Request and coordinate creative assets (e.g., stock imagery, original graphics, infographics) as needed to support content
Develop content for external sites, partners, and guest publishing opportunities
When assigned, conduct outreach to third parties to support backlinking and content distribution efforts
Participate in peer editing, Content Team initiatives, and special or “all hands” content projects
Attend and actively participate in content strategy, brainstorming, optimization, and planning meetings
Use office and collaboration tools (e.g., Microsoft Office, Google Workspace, Monday) efficiently to manage and produce content
Complete required insurance product training and stay current on product updates and offerings
Attend and participate in Marketing Department offsites and bi-monthly team-building events
Required to perform other duties as requested, directed, or assigned
Qualifications
Bachelor’s degree or equivalent experience
3-4 years’ experience copywriting (SEO copywriting or content marketing experience strongly preferred)
Strong portfolio of writing samples and completed projects thatdemonstrategood SEO andsounds human
History of working in a collaborative team
Excellent writing, editing, and proofreading skills for accuracy, spelling, grammar, style, language, structure, flow, and voice
Ability to accurately type 50 wpm or more
Familiarity with AI-assisted writing and research tools (e.g., ChatGPT or similar platforms) to enhance content creation efficiency, research depth, and SEO optimization
Ability to work independently and collaboratively in a fast-paced environment
Knowledge and experience with content/marketing funnels
A mind for metrics and a desire to track success
Perks
Health, dental, and vision plans
Amazing work-life balance with 4 weeks of Paid Time Off
10 Paid Company Holidays with 2 floating holidays
401K Programs with employer match
Personal assistance programs for support in a healthy personal and work life
Why Veracity? Here At Veracity, You’ll Be Part Of a Team Of Trailblazers And Visionaries. We’re Not Just Revolutionizing The Way People “do” Insurance; We Are Creating a Whole New Paradigm. Here, You Will Experience a Vibrant And Inclusive Workplace Where Your Ideas Matter! With Us, You Have a Chance To
Engage in groundbreaking projects that are reshaping the insurance landscape
Collaborate with a group of dedicated, like-minded professionals
Experience a culture that prioritizes growth and development
Compensation Range: $55k/yr - $70k/yr
We are proud to be an equal-opportunity employer. We are committed to providing equal opportunities to all qualified applicants, regardless of race, color, religion, sex, national origin, disability, or any other legally protected characteristics.
If you need accommodation, please let us know during the interview process.
#J-18808-Ljbffr
Position We’re seeking an experienced
Copywriter
to join our team. Reporting to the Editor, this remote role collaborates closely with Product Marketing Managers, Designers, SEO Specialists, the Director of Content, and cross-functional partners to create helpful, SEO-friendly content that motivates audiences to take action. You will research topics, draft and refine copy, navigate the editorial review process, and deliver publish-ready content across websites, blogs, email campaigns, ads, videos, and other digital channels. This role also involves proactively managing a steady pipeline of content initiatives and occasionally contributing to adjacent projects as business needs evolve.
Responsibilities
Demonstrate our core values — Humble, Hungry, Smart, and Proactive — in day-to-day work
Research, develop, and write high-quality, human-driven copy across multiple formats, including web pages, blog articles, emails, advertisements, video scripts, e-books, case studies, Q&A, customer spotlights, and calls to action (CTAs)
Collaborate closely with product marketing managers, creatives, SEO specialists, designers, and other teammates to conceptualize, create, and publish compelling content that drives action
Edit and proof all copy to ensure it is error-free and aligned with brand voice, point of view, and product-specific messaging
Adapt writing style for different audiences by developing a strong understanding of target customers, personas, and use cases
Effectively optimize content for search visibility, conversions, and user navigation, incorporating feedback and edits as needed
Use AI-assisted tools to accelerate research, ideation, and early drafts, while ensuring all final copy is thoughtfully written, edited, and owned by the copywriter
Build and maintain a strong understanding of SEO content marketing best practices and performance-driven content strategies
Conduct research internally and with customers to inform content direction and messaging
Perform content research and analysis using tools such as GA4, Search Console, Semrush, Ahrefs, and similar platforms
Manage multiple priorities and deadlines within two-week sprints to ensure timely delivery of content requests
Accurately input, format, and publish blog posts in WordPress
Request and coordinate creative assets (e.g., stock imagery, original graphics, infographics) as needed to support content
Develop content for external sites, partners, and guest publishing opportunities
When assigned, conduct outreach to third parties to support backlinking and content distribution efforts
Participate in peer editing, Content Team initiatives, and special or “all hands” content projects
Attend and actively participate in content strategy, brainstorming, optimization, and planning meetings
Use office and collaboration tools (e.g., Microsoft Office, Google Workspace, Monday) efficiently to manage and produce content
Complete required insurance product training and stay current on product updates and offerings
Attend and participate in Marketing Department offsites and bi-monthly team-building events
Required to perform other duties as requested, directed, or assigned
Qualifications
Bachelor’s degree or equivalent experience
3-4 years’ experience copywriting (SEO copywriting or content marketing experience strongly preferred)
Strong portfolio of writing samples and completed projects thatdemonstrategood SEO andsounds human
History of working in a collaborative team
Excellent writing, editing, and proofreading skills for accuracy, spelling, grammar, style, language, structure, flow, and voice
Ability to accurately type 50 wpm or more
Familiarity with AI-assisted writing and research tools (e.g., ChatGPT or similar platforms) to enhance content creation efficiency, research depth, and SEO optimization
Ability to work independently and collaboratively in a fast-paced environment
Knowledge and experience with content/marketing funnels
A mind for metrics and a desire to track success
Perks
Health, dental, and vision plans
Amazing work-life balance with 4 weeks of Paid Time Off
10 Paid Company Holidays with 2 floating holidays
401K Programs with employer match
Personal assistance programs for support in a healthy personal and work life
Why Veracity? Here At Veracity, You’ll Be Part Of a Team Of Trailblazers And Visionaries. We’re Not Just Revolutionizing The Way People “do” Insurance; We Are Creating a Whole New Paradigm. Here, You Will Experience a Vibrant And Inclusive Workplace Where Your Ideas Matter! With Us, You Have a Chance To
Engage in groundbreaking projects that are reshaping the insurance landscape
Collaborate with a group of dedicated, like-minded professionals
Experience a culture that prioritizes growth and development
Compensation Range: $55k/yr - $70k/yr
We are proud to be an equal-opportunity employer. We are committed to providing equal opportunities to all qualified applicants, regardless of race, color, religion, sex, national origin, disability, or any other legally protected characteristics.
If you need accommodation, please let us know during the interview process.
#J-18808-Ljbffr