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Digital Marketing Specialist

Tiger Pistol, Cleveland, Ohio, us, 44101

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Overview Tiger Pistol is the premier local advertising platform that streamlines and simplifies local advertising through the power of AI and advanced automation. With Tiger Pistol, franchises, multi-location brands, and marketing resellers can efficiently manage and optimize local digital advertising at scale, while ensuring brand control across top digital channels: Facebook, Instagram, TikTok, Google, YouTube, and Amazon Ads. The recent launch of Tiger Pistol's Creative Automation Studio enables clients to design, localize, launch, and optimize media without leaving their workflow.

We’re a global team guided by accountability, empathy, transparency, passion, and boldness. Every day at Tiger Pistol is an opportunity to create meaningful impact and shape the future of collaborative social advertising.

Position The Digital Marketing Specialist is responsible for executing digital marketing tasks across multiple service areas, including organic marketing, paid media support, and website build/update work. This role is ideal for someone who thrives in structured workflows, enjoys working in tools and platforms, and takes pride in delivering accurate work at scale. This position focuses on execution and delivery and reports to a Digital Team Lead, following established templates, processes, and timelines to ensure consistent results.

Key Responsibilities

Organic Marketing Execution (Local + Reputation + Social)

Update and maintain business listings and location data across approved platforms

Support reputation management workflows, including review monitoring and templated responses

Execute foundational SEO tasks such as:

Content uploads and updates

Metadata updates

Page edits using checklists and documented best practices

Schedule and publish organic social content using pre-built calendars and content libraries

Paid Media Execution (Support + Maintenance)

Assist with campaign setup and management across digital advertising channels, including:

Paid social

Paid search

Display and programmatic (as applicable)

Monitor campaign health and pacing, identifying delivery or approval issues

Make routine campaign updates such as budget adjustments, creative swaps, and audience changes

Pull performance data and support recurring reporting requirements

Website Build + Update Support

Build and publish templated websites (or support builds) based on established frameworks

Execute website updates, including:

Page builds and edits

Content changes

Image updates

Blog posting

QA websites for accuracy, formatting, functionality, and brand compliance

Escalate technical issues, bugs, or complex requests through the proper channels

Operational / Program Support

Maintain trackers, documentation, task statuses, and updates in internal systems

Follow SOPs and meet turnaround timelines consistently

Participate in team check-ins and workload planning

Flag blockers, scope questions, and risk items early to ensure smooth delivery

Qualifications Required

1+ year of experience in digital marketing, website production, or digital operations (or equivalent training/experience)

Comfortable learning and working with tools such as ad platforms, CMS systems, and reporting dashboards

Website CMS platforms (WordPress or other templated builders)

Highly organized with strong attention to detail

Able to manage repetitive tasks while maintaining high-quality standards

Strong communication skills and the ability to follow directions and process

Ability to shift between different task types based on priority and workload needs

Nice to Have

Familiarity with any of the following (not required):

Meta Ads Manager, Google Ads

Local listings or reputation tools

Basic reporting in Google Sheets / Excel

Experience working in a high-volume, deadline-driven environment

Interest in local marketing, healthcare marketing, or multi-location programs

What Success Looks Like

Work is delivered on time, with minimal revisions

Tasks are completed accurately and consistently across service areas

Specialist follows documented workflows and escalates exceptions early

Strong ownership of task completion and status updates

Improved efficiency and quality over time through repeatable execution

What We Offer — Benefits & Culture

Competitive salary and performance-based incentives

Health, dental, and vision insurance, and retirement plan options

Flexible work arrangements, professional development, and a collaborative, inclusive culture

Opportunities to lead innovative digital projects and influence company growth

Salary - $45,000

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