City of Dunedin
Overview
Under general direction, serves as communications and marketing specialist for the City of Dunedin. This position is responsible for developing and implementing comprehensive marketing and communications strategies to promote parks, facilities, programs, and events while enhancing community engagement and participation. Works collaboratively with the Communications Department team and the Parks & Recreation Director and division/program leaders to ensure consistent, effective messaging, branding, and content creation across all platforms. Reports to the Director of Communications. Essential Job Functions
Develops and executes strategic communications plans for Parks & Recreation programs, events, and initiatives. Creates comprehensive marketing campaigns to increase program participation and facility usage. Conducts market research and analyzes engagement metrics to optimize outreach efforts. Collaborates with Parks & Recreation leadership to align marketing strategies with departmental goals. Produces high-quality written content for various platforms including websites, enewsletters, brochures, and promotional materials. Creates and manages social media content across multiple platforms (Facebook, Instagram, YouTube, Nextdoor and X, etc.). Develops engaging video content for marketing campaigns and program promotion. Photographs events, programs, and facilities. Maintains and updates Parks & Recreation web pages ensuring accuracy and timeliness. Writes press releases, news articles, and feature stories following AP Style guidelines. Edits and proofreads all Parks & Recreation communications materials. Creates compelling copy for advertisements and promotional campaigns. Assists with emergency communications related to Parks & Recreation facilities and programs. Supports emergency management protocols and procedures as needed. Works closely with Parks & Recreation Director and division leaders to understand program needs. Trains Parks & Recreation staff on principles of good content creation. Coordinates with Communications Department staff on city-wide initiatives. Builds relationships with local media, community organizations, and stakeholders. Represents the Communications and Park & Recreation Departments at community events and meetings as needed. Additional Job Functions
Performs other related duties as required. Qualifications
Requires a Bachelor's Degree in Communications, Public Relations, Journalism, Marketing or related field with two years of verifiable work experience in communications, marketing or a related field. Previous experience in government communications or non-profit sector is preferred. An equivalent combination of education, training and experience that provides the required knowledge, skills and abilities may be considered. Requires experience with social media management and digital content creation. Experience in photography, video content creation/editing and graphic design is highly preferred. Must possess exceptional writing skills with knowledge of AP style. Requires proficiency in social media platforms, content management systems, graphic design platforms, Microsoft Office Suite and digital marketing tools. Requires project management experience with ability to work effectively with diverse teams and stakeholders. Requires completion of NIMS training within 90 days of employment. Must possess valid Florida driver\'s license. Additional Conditions
This position is Category B for the purposes of Dunedin Emergency Management. The incumbent may be required to remain onsite/ available as scheduled during times of emergency as declared by the City/County Commission or City Manager, or report for duty immediately following an emergency event. Performance Indicators & Aptitudes
Performance Indicators : Knowledge of Work, Knowledge of Work, and related descriptors as listed in the original description are expected to demonstrate thorough knowledge of City policies, marketing principles, and the ability to balance multiple programs within constraints. Performance Aptitudes : Data Utilization, Human Interaction, Equipment Utilization, Verbal Aptitude, Mathematical Aptitude, Functional Reasoning, Situational Reasoning. These reflect the ability to analyze information, manage budgets, lead teams, communicate effectively, and apply reasoning to problem resolution. ADA Compliance
Physical Ability : Tasks involve moderate physical effort with occasional lifting (12-50 pounds) and related activities. Office tasks may be sedentary to light with occasional movement between areas.
Sensory Requirements : Visual and auditory perception and oral communication ability.
Environmental Factors : Possible exposure to adverse weather, chemicals, and other conditions as described. The City of Dunedin is an Equal Opportunity Employer. In compliance with the Americans with Disabilities Act, the employer will provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations with the employer. Benefits
Hiring Salary: $50,564.80 - $60,673.60 (DOQ) Medical insurance plans through Cigna Life Insurance and Long Term Disability Vision & Dental Care Annual & Sick Leave @ 5 % of scheduled annual hours Defined Contribution Plan 401(a) with generous 8% City contribution 11 paid holidays Flexible work schedule once probation is met Paid parental leave
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Under general direction, serves as communications and marketing specialist for the City of Dunedin. This position is responsible for developing and implementing comprehensive marketing and communications strategies to promote parks, facilities, programs, and events while enhancing community engagement and participation. Works collaboratively with the Communications Department team and the Parks & Recreation Director and division/program leaders to ensure consistent, effective messaging, branding, and content creation across all platforms. Reports to the Director of Communications. Essential Job Functions
Develops and executes strategic communications plans for Parks & Recreation programs, events, and initiatives. Creates comprehensive marketing campaigns to increase program participation and facility usage. Conducts market research and analyzes engagement metrics to optimize outreach efforts. Collaborates with Parks & Recreation leadership to align marketing strategies with departmental goals. Produces high-quality written content for various platforms including websites, enewsletters, brochures, and promotional materials. Creates and manages social media content across multiple platforms (Facebook, Instagram, YouTube, Nextdoor and X, etc.). Develops engaging video content for marketing campaigns and program promotion. Photographs events, programs, and facilities. Maintains and updates Parks & Recreation web pages ensuring accuracy and timeliness. Writes press releases, news articles, and feature stories following AP Style guidelines. Edits and proofreads all Parks & Recreation communications materials. Creates compelling copy for advertisements and promotional campaigns. Assists with emergency communications related to Parks & Recreation facilities and programs. Supports emergency management protocols and procedures as needed. Works closely with Parks & Recreation Director and division leaders to understand program needs. Trains Parks & Recreation staff on principles of good content creation. Coordinates with Communications Department staff on city-wide initiatives. Builds relationships with local media, community organizations, and stakeholders. Represents the Communications and Park & Recreation Departments at community events and meetings as needed. Additional Job Functions
Performs other related duties as required. Qualifications
Requires a Bachelor's Degree in Communications, Public Relations, Journalism, Marketing or related field with two years of verifiable work experience in communications, marketing or a related field. Previous experience in government communications or non-profit sector is preferred. An equivalent combination of education, training and experience that provides the required knowledge, skills and abilities may be considered. Requires experience with social media management and digital content creation. Experience in photography, video content creation/editing and graphic design is highly preferred. Must possess exceptional writing skills with knowledge of AP style. Requires proficiency in social media platforms, content management systems, graphic design platforms, Microsoft Office Suite and digital marketing tools. Requires project management experience with ability to work effectively with diverse teams and stakeholders. Requires completion of NIMS training within 90 days of employment. Must possess valid Florida driver\'s license. Additional Conditions
This position is Category B for the purposes of Dunedin Emergency Management. The incumbent may be required to remain onsite/ available as scheduled during times of emergency as declared by the City/County Commission or City Manager, or report for duty immediately following an emergency event. Performance Indicators & Aptitudes
Performance Indicators : Knowledge of Work, Knowledge of Work, and related descriptors as listed in the original description are expected to demonstrate thorough knowledge of City policies, marketing principles, and the ability to balance multiple programs within constraints. Performance Aptitudes : Data Utilization, Human Interaction, Equipment Utilization, Verbal Aptitude, Mathematical Aptitude, Functional Reasoning, Situational Reasoning. These reflect the ability to analyze information, manage budgets, lead teams, communicate effectively, and apply reasoning to problem resolution. ADA Compliance
Physical Ability : Tasks involve moderate physical effort with occasional lifting (12-50 pounds) and related activities. Office tasks may be sedentary to light with occasional movement between areas.
Sensory Requirements : Visual and auditory perception and oral communication ability.
Environmental Factors : Possible exposure to adverse weather, chemicals, and other conditions as described. The City of Dunedin is an Equal Opportunity Employer. In compliance with the Americans with Disabilities Act, the employer will provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations with the employer. Benefits
Hiring Salary: $50,564.80 - $60,673.60 (DOQ) Medical insurance plans through Cigna Life Insurance and Long Term Disability Vision & Dental Care Annual & Sick Leave @ 5 % of scheduled annual hours Defined Contribution Plan 401(a) with generous 8% City contribution 11 paid holidays Flexible work schedule once probation is met Paid parental leave
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