Theron Solutions
5+ years of experience in B2B SaaS digital marketing or demand generation
Blend of experience across both digital lead generation (SEA, paid social, ABM etc) and setting up digital infrastructure (attribution models, website health etc)
Experience at a B2B SaaS company with typical acquisition and attribution models
Proven experience driving pipeline through paid and organic digital channels and managing websites as a growth and conversion channel
Deep knowledge of HubSpot and experience working with Salesforce
Clear strategic thinking (considers the bigger picture) and is a hands-on builder that implements (built pipelines, implemented CRMs, launched websites etc)
Responsibilities
Own and execute digital acquisition strategies across paid and organic channels, including search, paid social, display, and retargeting Plan, launch, and optimize digital campaigns that support broader marketing initiatives and go-to- market priorities Partner closely with campaign, content, product, partner/affiliates, and operations marketing teams to identify the most effective digital channels to amplify campaigns and content Develop and manage audience targeting and retargeting strategies to reach the right ICP at the right time Serve as the primary marketing automation expert within the team, owning campaign setup, tracking, attribution, and optimization Work closely with marketing operations to ensure clean data, accurate reporting, and strong integration with CRM systems (Salesforce) Own the technical and performance side of the website, including landing page creation, conversion rate optimization, tracking, and SEO fundamentals Continuously test, analyze, and optimize digital performance to improve lead quality, conversion rates, spend, and pipeline contribution Build and manage audience segmentation frameworks within the marketing automation platform to support targeted acquisition, nurture, and retargeting strategies Define, implement, and continuously optimize lead scoring models in collaboration with Sales and Marketing Operations to improve lead quality and handoff Design and maintain automated lifecycle workflows, including lead routing, nurture programs, re- engagement, and campaign-based automation Partner with Marketing Operations and Sales to ensure automation logic aligns with SLAs, pipeline stages, and revenue goals Use behavioral, firmographic, and engagement data to personalize digital experiences and improve conversion across the funnel
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Own and execute digital acquisition strategies across paid and organic channels, including search, paid social, display, and retargeting Plan, launch, and optimize digital campaigns that support broader marketing initiatives and go-to- market priorities Partner closely with campaign, content, product, partner/affiliates, and operations marketing teams to identify the most effective digital channels to amplify campaigns and content Develop and manage audience targeting and retargeting strategies to reach the right ICP at the right time Serve as the primary marketing automation expert within the team, owning campaign setup, tracking, attribution, and optimization Work closely with marketing operations to ensure clean data, accurate reporting, and strong integration with CRM systems (Salesforce) Own the technical and performance side of the website, including landing page creation, conversion rate optimization, tracking, and SEO fundamentals Continuously test, analyze, and optimize digital performance to improve lead quality, conversion rates, spend, and pipeline contribution Build and manage audience segmentation frameworks within the marketing automation platform to support targeted acquisition, nurture, and retargeting strategies Define, implement, and continuously optimize lead scoring models in collaboration with Sales and Marketing Operations to improve lead quality and handoff Design and maintain automated lifecycle workflows, including lead routing, nurture programs, re- engagement, and campaign-based automation Partner with Marketing Operations and Sales to ensure automation logic aligns with SLAs, pipeline stages, and revenue goals Use behavioral, firmographic, and engagement data to personalize digital experiences and improve conversion across the funnel
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