Sales Manager - Southeast Atlantic Coast Region
Besty AI, Charleston, South Carolina, United States, 29408
Position Overview
Reporting to the Head of Sales, the Market Manager will be responsible for owning and scaling Besty’s presence in a defined region end-to-end. This role is accountable for driving net-new revenue, developing deep local market expertise, and serving as the face of Besty to short-term rental (STR) and hospitality operators in the territory. The Market Manager will operate as a true owner of their region, setting strategy, executing sales motions, and feeding market intelligence back into the Company’s product and go-to-market strategy. The ideal candidate has direct short-term rental (STR) experience, understands the operational realities of property managers and hotel operators, and thrives in a high-autonomy, high-accountability environment. Key responsibilities will include: Territory Ownership & Growth:
Own and execute a regional territory plan end-to-end, including account segmentation, prioritization, and pipeline targets. Design and run a multi-threaded, targeted outreach strategy to consistently generate qualified net-new opportunities across STR and hospitality operators. Pipeline Generation & Field Sales:
Generate new business through a mix of high-touch field sales, relationship-driven outreach, local ecosystem immersion, and strategic partnerships. Build strong relationships with decision-makers and operators by being deeply embedded in the local short-term rental and hotel market. Sales Execution:
Own the full sales cycle from first discovery through live product demos, negotiation, close, and the development of long-term customer partnerships. Deliver tailored product demos (in-person and over video) aligned to the specific needs of different customer segments, portfolio sizes, and operational models. Market Intelligence & Strategy Input:
Surface actionable insights, patterns, and competitive signals unique to your region. Provide direct feedback that informs Besty’s product roadmap, pricing strategy, positioning, and broader go-to-market execution. Customer Partnership & Expansion:
Act as a trusted advisor to customers post-close, ensuring strong initial adoption and long-term relationship development. Identify expansion opportunities within existing accounts as operators scale. Brand & Community Representation:
Represent Besty at regional and national industry conferences, trade shows, meetups, and operator events. Serve as the go-to partner for STR and hospitality operators in your territory and strengthen Besty’s brand presence in the market. Professional Qualifications
An ideal candidate will be someone who has: Direct experience in the short-term rental (STR) or hospitality industry, with a strong understanding of property management operations, owner-operator dynamics, and hotel workflows. Proven success owning a territory or region end-to-end in a sales, partnerships, or market development role. Experience managing the full sales cycle, including discovery, demos, negotiation, and close in a B2B SaaS or technology-enabled services environment. Demonstrated ability to generate pipeline through outbound, field sales, relationship-building, and ecosystem-led growth strategies. Strong ability to identify and communicate market insights, customer pain points, and competitive dynamics. Comfort operating independently with clear ownership, accountability, and performance targets. Excellent communication skills, with the ability to influence operators, executives, and partners. Highly organized, self-motivated, and detail-oriented with strong follow-through. Personal Characteristics
Other traits we desire in this candidate include: A natural leader who can influence and inspire others. Entrepreneurial with a high level of energy, dedication, and an unrelenting drive to succeed and win. A strategic thinker who is insightful, creative, curious, and experienced in crafting and executing a high velocity strategy for rapid growth. Clear communicator - proven ability to build influence across all levels of the organization and with key vendors and customers. Inspires a culture of innovation, execution, collaboration, and accountability. Compensation
Base salary:
$70,000 to $100,000 in salary This pay scale is inclusive of various prerequisites and levels of proficiency and will be further narrowed throughout the interview process Commission:
Uncapped, performance-based Equity:
Competitive equity package Benefits:
Medical, dental, and vision Additional benefits: Gas mileage reimbursement for approved work-related travel May include other benefits depending on role, location, and company stage
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Reporting to the Head of Sales, the Market Manager will be responsible for owning and scaling Besty’s presence in a defined region end-to-end. This role is accountable for driving net-new revenue, developing deep local market expertise, and serving as the face of Besty to short-term rental (STR) and hospitality operators in the territory. The Market Manager will operate as a true owner of their region, setting strategy, executing sales motions, and feeding market intelligence back into the Company’s product and go-to-market strategy. The ideal candidate has direct short-term rental (STR) experience, understands the operational realities of property managers and hotel operators, and thrives in a high-autonomy, high-accountability environment. Key responsibilities will include: Territory Ownership & Growth:
Own and execute a regional territory plan end-to-end, including account segmentation, prioritization, and pipeline targets. Design and run a multi-threaded, targeted outreach strategy to consistently generate qualified net-new opportunities across STR and hospitality operators. Pipeline Generation & Field Sales:
Generate new business through a mix of high-touch field sales, relationship-driven outreach, local ecosystem immersion, and strategic partnerships. Build strong relationships with decision-makers and operators by being deeply embedded in the local short-term rental and hotel market. Sales Execution:
Own the full sales cycle from first discovery through live product demos, negotiation, close, and the development of long-term customer partnerships. Deliver tailored product demos (in-person and over video) aligned to the specific needs of different customer segments, portfolio sizes, and operational models. Market Intelligence & Strategy Input:
Surface actionable insights, patterns, and competitive signals unique to your region. Provide direct feedback that informs Besty’s product roadmap, pricing strategy, positioning, and broader go-to-market execution. Customer Partnership & Expansion:
Act as a trusted advisor to customers post-close, ensuring strong initial adoption and long-term relationship development. Identify expansion opportunities within existing accounts as operators scale. Brand & Community Representation:
Represent Besty at regional and national industry conferences, trade shows, meetups, and operator events. Serve as the go-to partner for STR and hospitality operators in your territory and strengthen Besty’s brand presence in the market. Professional Qualifications
An ideal candidate will be someone who has: Direct experience in the short-term rental (STR) or hospitality industry, with a strong understanding of property management operations, owner-operator dynamics, and hotel workflows. Proven success owning a territory or region end-to-end in a sales, partnerships, or market development role. Experience managing the full sales cycle, including discovery, demos, negotiation, and close in a B2B SaaS or technology-enabled services environment. Demonstrated ability to generate pipeline through outbound, field sales, relationship-building, and ecosystem-led growth strategies. Strong ability to identify and communicate market insights, customer pain points, and competitive dynamics. Comfort operating independently with clear ownership, accountability, and performance targets. Excellent communication skills, with the ability to influence operators, executives, and partners. Highly organized, self-motivated, and detail-oriented with strong follow-through. Personal Characteristics
Other traits we desire in this candidate include: A natural leader who can influence and inspire others. Entrepreneurial with a high level of energy, dedication, and an unrelenting drive to succeed and win. A strategic thinker who is insightful, creative, curious, and experienced in crafting and executing a high velocity strategy for rapid growth. Clear communicator - proven ability to build influence across all levels of the organization and with key vendors and customers. Inspires a culture of innovation, execution, collaboration, and accountability. Compensation
Base salary:
$70,000 to $100,000 in salary This pay scale is inclusive of various prerequisites and levels of proficiency and will be further narrowed throughout the interview process Commission:
Uncapped, performance-based Equity:
Competitive equity package Benefits:
Medical, dental, and vision Additional benefits: Gas mileage reimbursement for approved work-related travel May include other benefits depending on role, location, and company stage
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