Legal Writing and Content Manager
Modern Family Law, Granite Heights, Wisconsin, United States
Overview
Modern Family Law , a rapidly expanding national family law firm, is seeking an experienced and innovative
Legal Writing and Content Manager
to work
remotely
near one of our offices in
California, Colorado, Georgia, Texas, or Washington . Modern Family Law offers competitive compensation, a wide range of benefits, and a culture built on family values.
The
Legal Writing and Content Manager
will lead Modern Family Law's content strategy and execution across the website, blog, and thought leadership channels (excluding email). This is a hands-on role: you will plan the editorial calendar, interview attorneys and subject-matter experts, and produce a high volume of content, including practice area pages, city/location pages, blogs, guides, FAQs, and legal thought leadership.
You will partner with the SEO Manager to ensure content is optimized for search (SEO), answer engines (AEO), and emerging AI/LLM behaviors so Modern Family Law appears where people go for answers. You will collaborate with the Growth Marketing Manager on content distribution and with a future Email & HubSpot Manager who will adapt content for lifecycle programs. You’ll also work with the Director of Marketing, our SEO and paid media partners, and attorneys across multiple states to create content that drives qualified leads, builds trust, and elevates visibility in key markets.
Responsibilities
Own and maintain a rolling editorial calendar aligned to priority practice areas (e.g., divorce, custody, support, protection orders), key geographies/locations, and core client journeys.
Develop content themes and ongoing series (e.g., "Divorce 101," "Custody Basics," "What to Expect at Your First Consultation").
Collaborate with Growth Marketing to align content with campaigns, webinars, and new market launches.
Work with the Director of Marketing to ensure content aligns with brand messaging, campaign priorities, and firm-wide initiatives.
Content Creation (On-Site & Long-Form)
Write and edit high-quality content across practice areas and location landing pages, educational blogs, guides, resource articles, client-facing pages and FAQs, attorney bios and profile stories, and thought leadership pieces.
Transform attorney interviews and complex legal insights into clear, human, accurate, and accessible content.
Maintain a consistent brand voice: empathetic, direct, grounded, and trustworthy—avoiding unnecessary legal jargon.
PR, Thought Leadership & Partnerships
Coordinate with leadership, attorneys, and external partners to secure expert commentary, podcast appearances, and local/regional media mentions.
Support bylined articles and thought leadership opportunities in partnership with Content and PR resources.
Develop referral and co-marketing partnerships with therapists, financial planners, mediators, and family service providers.
Translate attorney perspectives and legal concepts into plain-language content for a general audience.
Awards
Own the calendar, research, submission, and tracking of attorney, staff, and firm award nominations (e.g., Super Lawyers, Best Lawyers, local "Best Of" lists), ensuring high-quality, on-brand applications and follow-up.
Cross-Functional Collaboration
With Growth Marketing:
Prioritize content that supports active campaigns, community discussions, and strategic initiatives; provide source material for social content, short-form video, webinars, and other distribution channels.
With Email & HubSpot Manager:
Provide modular content building blocks for use in nurture flows and lifecycle campaigns; provide updates when laws, processes, or firm positioning change.
With Creative/Design:
Partner on visuals, diagrams, PDFs, infographics, and social assets that bring written content to life.
Content Maintenance & Governance
Regularly audit and refresh content to maintain accuracy, local/state compliance, and competitive positioning.
Maintain a simple, organized content inventory to track assets, update needs, and publication locations.
Ensure content complies with state bar rules, legal advertising guidelines, and Modern Family Law's quality and accuracy standards.
Maintain a consistent, firm-aligned brand voice across all content.
Other duties and projects as assigned.
Position Requirements
Remote-first culture: ability to work from home with reliable internet and a workstation suitable for productive work during normal business hours.
5+ years of content marketing, legal writing, copywriting, or editorial experience (in-house or agency) within the legal industry.
Juris Doctor from an ABA-accredited law school.
Experience in legal, professional services, healthcare, or another highly regulated, high-trust category.
Strong portfolio demonstrating long-form educational content that builds trust and drives conversions.
PR/earned media experience, including coordinating placements or supporting expert commentary.
Demonstrated interviewing skills and ability to translate complex ideas into clear content.
Working knowledge of on-page SEO and ability to measure content performance and impact on lead generation.
Highly organized, deadline-driven, and comfortable in a fast-paced environment.
Familiarity with family law topics or ability to learn quickly.
Proficiency with Microsoft Office, Adobe suite, and Zoom; experience with CMS and analytics tools is a plus.
Ability to work evenings and weekends as necessary for routine or emergent issues.
Skills and Competencies
Exceptional writing, editing, and storytelling with the ability to produce clear, empathetic content.
Ability to translate legal concepts into accessible language for general audiences without sacrificing accuracy.
Strong judgment around tone, client sensitivity, and legal advertising guidelines.
Ability to synthesize interviews and complex material into structured, high-quality content.
Strong analytical mindset to review performance data and adjust strategy.
Excellent collaboration and communication with attorneys, leadership, and cross-functional teams.
Consistent brand voice across formats; proactive, self-directed, and deadline-focused.
Comfort across multiple platforms and tooling ecosystems (CMS, SEO tools, analytics dashboards).
Attention to detail and quality in a high-trust legal environment.
Benefits
Health Care Plan (Medical, Dental & Vision)
Retirement Plan (401k, IRA)
Life Insurance (Basic, Voluntary & AD&D)
Paid Time Off (Vacation, Sick & Public Holidays)
Short Term & Long Term Disability
Training & Development
Work from Anywhere — eligible after 6 months
Legal Notices ADA Compliance:
Candidates must be able to perform the role with or without reasonable accommodation. Requests for accommodation should be made to the Director of People Operations in advance.
Compensation and Benefits:
Salary Range: $95,000-$140,000. This range is a reasonable estimate of base salary plus potential bonuses. Actual pay will be adjusted based on experience, location, and other factors permitted by law.
Pursuant to local fair change regulations, we will consider qualified applicants with arrest and conviction records. Modern Family Law is committed to diversity and inclusion in the workplace. Employment is offered without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, ancestry, disability, veteran status, or genetic information.
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Legal Writing and Content Manager
to work
remotely
near one of our offices in
California, Colorado, Georgia, Texas, or Washington . Modern Family Law offers competitive compensation, a wide range of benefits, and a culture built on family values.
The
Legal Writing and Content Manager
will lead Modern Family Law's content strategy and execution across the website, blog, and thought leadership channels (excluding email). This is a hands-on role: you will plan the editorial calendar, interview attorneys and subject-matter experts, and produce a high volume of content, including practice area pages, city/location pages, blogs, guides, FAQs, and legal thought leadership.
You will partner with the SEO Manager to ensure content is optimized for search (SEO), answer engines (AEO), and emerging AI/LLM behaviors so Modern Family Law appears where people go for answers. You will collaborate with the Growth Marketing Manager on content distribution and with a future Email & HubSpot Manager who will adapt content for lifecycle programs. You’ll also work with the Director of Marketing, our SEO and paid media partners, and attorneys across multiple states to create content that drives qualified leads, builds trust, and elevates visibility in key markets.
Responsibilities
Own and maintain a rolling editorial calendar aligned to priority practice areas (e.g., divorce, custody, support, protection orders), key geographies/locations, and core client journeys.
Develop content themes and ongoing series (e.g., "Divorce 101," "Custody Basics," "What to Expect at Your First Consultation").
Collaborate with Growth Marketing to align content with campaigns, webinars, and new market launches.
Work with the Director of Marketing to ensure content aligns with brand messaging, campaign priorities, and firm-wide initiatives.
Content Creation (On-Site & Long-Form)
Write and edit high-quality content across practice areas and location landing pages, educational blogs, guides, resource articles, client-facing pages and FAQs, attorney bios and profile stories, and thought leadership pieces.
Transform attorney interviews and complex legal insights into clear, human, accurate, and accessible content.
Maintain a consistent brand voice: empathetic, direct, grounded, and trustworthy—avoiding unnecessary legal jargon.
PR, Thought Leadership & Partnerships
Coordinate with leadership, attorneys, and external partners to secure expert commentary, podcast appearances, and local/regional media mentions.
Support bylined articles and thought leadership opportunities in partnership with Content and PR resources.
Develop referral and co-marketing partnerships with therapists, financial planners, mediators, and family service providers.
Translate attorney perspectives and legal concepts into plain-language content for a general audience.
Awards
Own the calendar, research, submission, and tracking of attorney, staff, and firm award nominations (e.g., Super Lawyers, Best Lawyers, local "Best Of" lists), ensuring high-quality, on-brand applications and follow-up.
Cross-Functional Collaboration
With Growth Marketing:
Prioritize content that supports active campaigns, community discussions, and strategic initiatives; provide source material for social content, short-form video, webinars, and other distribution channels.
With Email & HubSpot Manager:
Provide modular content building blocks for use in nurture flows and lifecycle campaigns; provide updates when laws, processes, or firm positioning change.
With Creative/Design:
Partner on visuals, diagrams, PDFs, infographics, and social assets that bring written content to life.
Content Maintenance & Governance
Regularly audit and refresh content to maintain accuracy, local/state compliance, and competitive positioning.
Maintain a simple, organized content inventory to track assets, update needs, and publication locations.
Ensure content complies with state bar rules, legal advertising guidelines, and Modern Family Law's quality and accuracy standards.
Maintain a consistent, firm-aligned brand voice across all content.
Other duties and projects as assigned.
Position Requirements
Remote-first culture: ability to work from home with reliable internet and a workstation suitable for productive work during normal business hours.
5+ years of content marketing, legal writing, copywriting, or editorial experience (in-house or agency) within the legal industry.
Juris Doctor from an ABA-accredited law school.
Experience in legal, professional services, healthcare, or another highly regulated, high-trust category.
Strong portfolio demonstrating long-form educational content that builds trust and drives conversions.
PR/earned media experience, including coordinating placements or supporting expert commentary.
Demonstrated interviewing skills and ability to translate complex ideas into clear content.
Working knowledge of on-page SEO and ability to measure content performance and impact on lead generation.
Highly organized, deadline-driven, and comfortable in a fast-paced environment.
Familiarity with family law topics or ability to learn quickly.
Proficiency with Microsoft Office, Adobe suite, and Zoom; experience with CMS and analytics tools is a plus.
Ability to work evenings and weekends as necessary for routine or emergent issues.
Skills and Competencies
Exceptional writing, editing, and storytelling with the ability to produce clear, empathetic content.
Ability to translate legal concepts into accessible language for general audiences without sacrificing accuracy.
Strong judgment around tone, client sensitivity, and legal advertising guidelines.
Ability to synthesize interviews and complex material into structured, high-quality content.
Strong analytical mindset to review performance data and adjust strategy.
Excellent collaboration and communication with attorneys, leadership, and cross-functional teams.
Consistent brand voice across formats; proactive, self-directed, and deadline-focused.
Comfort across multiple platforms and tooling ecosystems (CMS, SEO tools, analytics dashboards).
Attention to detail and quality in a high-trust legal environment.
Benefits
Health Care Plan (Medical, Dental & Vision)
Retirement Plan (401k, IRA)
Life Insurance (Basic, Voluntary & AD&D)
Paid Time Off (Vacation, Sick & Public Holidays)
Short Term & Long Term Disability
Training & Development
Work from Anywhere — eligible after 6 months
Legal Notices ADA Compliance:
Candidates must be able to perform the role with or without reasonable accommodation. Requests for accommodation should be made to the Director of People Operations in advance.
Compensation and Benefits:
Salary Range: $95,000-$140,000. This range is a reasonable estimate of base salary plus potential bonuses. Actual pay will be adjusted based on experience, location, and other factors permitted by law.
Pursuant to local fair change regulations, we will consider qualified applicants with arrest and conviction records. Modern Family Law is committed to diversity and inclusion in the workplace. Employment is offered without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, ancestry, disability, veteran status, or genetic information.
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