Arbalett
Senior Creative Strategist – US DTC E-commerce (Remote, Full-Time)
Arbalett, Florida, New York, United States
Overview
Exclusive Search Mandate – Managed by ARBALETT Full-time | Long-term | US-based only | High-impact role We are recruiting for a
fast-scaling US DTC e-commerce brand in the sleep & wellness space , currently built around a high-performing hero product. In the last 90 days alone, the brand has generated
$1.7M+ in revenue , driven by
$350K–$400K/month in paid ads , with consistent 6–7 figure monthly performance. This is
not a dropshipping project . This is a
serious e-commerce operation , already validated, profitable, and now entering its
second growth phase : Evolving from a mono-product into a
full US sleep brand
(devices, accessories, recovery, lighting, mattresses, bundles). Building a
category leader , not a short-term cash machine. To achieve this, the company is hiring a
Senior Creative Strategist
to
fully own growth, creative strategy, funnels and paid performance on the US market . You will work
directly with the founder
and a lean, elite team (copywriter, media buyer, editors, support). This is a
long-term leadership role , not an agency gig, not a short-term freelance mission. YOUR CORE MISSION
You are the
growth architect
of the brand. Your responsibility is to: Analyze the market Build and optimize high-converting funnels Scale aggressively but profitably on US paid traffic Your goal: What You Will Own 1. Growth Strategy & Performance (US Market) Define the
full US growth strategy : positioning, angles, offers, funnels, channels Manage a
multi-million dollar annual ad budget Own core KPIs:
CPA, MER, ROAS, AOV, LTV, retention Identify new audiences, creatives, offers and leverage points continuously You are expected to
think in P&L terms , not just campaigns. You are not “just” a strategist — you are
creative-driven and data-validated . You will: Define winning
angles, hooks, narratives and UGC concepts Analyze and benchmark top US players and creatives Lead the creative direction for: VSLs Native Ads (Taboola / Outbrain / Newsbreak style) Quiz funnels Long-form landing pages Build and manage a
structured creative testing roadmap Turn performance data into
clear creative insights
that drive iteration Benchmarks & references you must understand deeply: 3. Funnel Ownership & CRO Ownership of the End-to-End Journey
You fully own the
end-to-end customer journey : You will: Design and optimize
high-converting funnels Run structured A/B tests (pages, offers, flows) Improve
CVR, AOV and LTV
based on real data Ensure funnel logic is aligned with creative promises Brand Evolution & Long-Term Vision
Beyond performance, you will help shape the
future brand : Transition from mono-product to
multi-product sleep ecosystem Co-create brand messaging, positioning and visual direction Support product roadmap decisions using market & performance insights Ensure consistency between growth, brand and long-term trust Act as the
growth & creative lead
for the company Lead and challenge creatives (copywriter, editors, media buyer) Work in direct collaboration with the founder and strategic advisor Bring an
owner mindset : if it impacts growth, you take responsibility This role is for a
top-tier US DTC e-commerce expert . You
must : Be
US-based
and understand US consumer psychology deeply Have
5+ years of DTC e-commerce experience Have
scaled brands to 7–8 figures
(real numbers, real proof) Be comfortable managing
multi-million dollar ad budgets Think
direct response first , always validated by data Understand funnels, creatives, media buying and offer mechanics Be able to
analyze, structure and execute
— not just “give ideas” Be proactive, fast, structured and accountable Tools you should master: Meta Ads Manager, TikTok Ads, Google Ads, analytics tools, Klaviyo (or equivalent), Notion, Slack. Mindset
WHAT IS OFFERED 100% remote , US-based only Monthly compensation: $8,000 – $12,000 USD base Higher possible for exceptional “monster-level” profiles Performance bonuses
tied to growth & profitability Massive autonomy and decision power Direct access to the founder → fast execution, no politics Rare opportunity to build a
category-leading US DTC brand Recruitment Process
First call with Boris (Strategic Advisor) Deep-dive interview with the Founder (strategy, cases, mindset) Review of past campaigns or practical case discussion Final alignment on expectations & compensation How to Apply
This recruitment is
managed exclusively by ARBALETT . All applications must go through ARBALETT. Please send to: Your CV or LinkedIn profile A short description of
your best US DTC scaling case
(numbers + your role) Why this challenge resonates with you
now Only profiles with
real US DTC performance experience
will be considered.
#J-18808-Ljbffr
Exclusive Search Mandate – Managed by ARBALETT Full-time | Long-term | US-based only | High-impact role We are recruiting for a
fast-scaling US DTC e-commerce brand in the sleep & wellness space , currently built around a high-performing hero product. In the last 90 days alone, the brand has generated
$1.7M+ in revenue , driven by
$350K–$400K/month in paid ads , with consistent 6–7 figure monthly performance. This is
not a dropshipping project . This is a
serious e-commerce operation , already validated, profitable, and now entering its
second growth phase : Evolving from a mono-product into a
full US sleep brand
(devices, accessories, recovery, lighting, mattresses, bundles). Building a
category leader , not a short-term cash machine. To achieve this, the company is hiring a
Senior Creative Strategist
to
fully own growth, creative strategy, funnels and paid performance on the US market . You will work
directly with the founder
and a lean, elite team (copywriter, media buyer, editors, support). This is a
long-term leadership role , not an agency gig, not a short-term freelance mission. YOUR CORE MISSION
You are the
growth architect
of the brand. Your responsibility is to: Analyze the market Build and optimize high-converting funnels Scale aggressively but profitably on US paid traffic Your goal: What You Will Own 1. Growth Strategy & Performance (US Market) Define the
full US growth strategy : positioning, angles, offers, funnels, channels Manage a
multi-million dollar annual ad budget Own core KPIs:
CPA, MER, ROAS, AOV, LTV, retention Identify new audiences, creatives, offers and leverage points continuously You are expected to
think in P&L terms , not just campaigns. You are not “just” a strategist — you are
creative-driven and data-validated . You will: Define winning
angles, hooks, narratives and UGC concepts Analyze and benchmark top US players and creatives Lead the creative direction for: VSLs Native Ads (Taboola / Outbrain / Newsbreak style) Quiz funnels Long-form landing pages Build and manage a
structured creative testing roadmap Turn performance data into
clear creative insights
that drive iteration Benchmarks & references you must understand deeply: 3. Funnel Ownership & CRO Ownership of the End-to-End Journey
You fully own the
end-to-end customer journey : You will: Design and optimize
high-converting funnels Run structured A/B tests (pages, offers, flows) Improve
CVR, AOV and LTV
based on real data Ensure funnel logic is aligned with creative promises Brand Evolution & Long-Term Vision
Beyond performance, you will help shape the
future brand : Transition from mono-product to
multi-product sleep ecosystem Co-create brand messaging, positioning and visual direction Support product roadmap decisions using market & performance insights Ensure consistency between growth, brand and long-term trust Act as the
growth & creative lead
for the company Lead and challenge creatives (copywriter, editors, media buyer) Work in direct collaboration with the founder and strategic advisor Bring an
owner mindset : if it impacts growth, you take responsibility This role is for a
top-tier US DTC e-commerce expert . You
must : Be
US-based
and understand US consumer psychology deeply Have
5+ years of DTC e-commerce experience Have
scaled brands to 7–8 figures
(real numbers, real proof) Be comfortable managing
multi-million dollar ad budgets Think
direct response first , always validated by data Understand funnels, creatives, media buying and offer mechanics Be able to
analyze, structure and execute
— not just “give ideas” Be proactive, fast, structured and accountable Tools you should master: Meta Ads Manager, TikTok Ads, Google Ads, analytics tools, Klaviyo (or equivalent), Notion, Slack. Mindset
WHAT IS OFFERED 100% remote , US-based only Monthly compensation: $8,000 – $12,000 USD base Higher possible for exceptional “monster-level” profiles Performance bonuses
tied to growth & profitability Massive autonomy and decision power Direct access to the founder → fast execution, no politics Rare opportunity to build a
category-leading US DTC brand Recruitment Process
First call with Boris (Strategic Advisor) Deep-dive interview with the Founder (strategy, cases, mindset) Review of past campaigns or practical case discussion Final alignment on expectations & compensation How to Apply
This recruitment is
managed exclusively by ARBALETT . All applications must go through ARBALETT. Please send to: Your CV or LinkedIn profile A short description of
your best US DTC scaling case
(numbers + your role) Why this challenge resonates with you
now Only profiles with
real US DTC performance experience
will be considered.
#J-18808-Ljbffr