Health in Motion, LLC
Welcome to Centr – the home of strength.
We combine performance‑driven equipment with world‑class digital coaching and personalized training programs (born from Chris Hemsworth’s personal wellness journey) to support every training style and level. From strength training and cardio to recovery, we build strength that lasts — inside and out.
Headquartered in Southern California, our culture is grounded in respect, transparency, accountability, and collaboration. We believe real strength shows up every day — and we’re building a team that does the same.
Centr is seeking a CRM Specialist, based in Los Angeles (hybrid), to execute and improve lifecycle strategies that activate, engage, and retain our users.
The Role This is a hands‑on CRM Specialist role focused on executing, optimizing, and improving lifecycle campaigns and automations across email, push, and SMS.
You’ll work across Klaviyo (ecommerce) and Braze (mobile app), owning day‑to‑day campaign and automation execution while contributing ideas and recommendations that improve performance.
This is not a passive execution role. You’re expected to think critically, manage competing priorities, and step in wherever needed to keep campaigns moving.
Responsibilities
Own the end‑to‑end delivery process of 5–10 weekly campaigns across email, push, and SMS, coordinating build and QA resources and stepping in hands‑on when needed to keep timelines intact
Regularly launch net new lifecycle automations (flows and canvases) to drive activation, engagement, retention, monetization, and growth
Write campaign briefs with clear requirements, wireframes, and visual references that communicate intent to creative teams
Build and support segmentation and personalization strategies across geos, demos, user goals, and content preferences
Launch and manage regular A/B tests on campaigns and lifecycle automations
Ensure brand and technical standards are met; spot and resolve errors during review to reduce revision cycles
Planning & Optimization
Develop and present rolling 6‑week campaign calendars
Collaborate with CRM manager to develop rolling 6‑week canvas and flow testing calendars
Pull performance reports, interpret results, and suggest improvements
Identify ways to improve CRM processes and strategy
Collaboration
Coordinate with creative, marketing, and product stakeholders
Absorb urgent or unplanned requests without derailing core work
Help keep campaigns on schedule despite shifting priorities and dependencies
What Success Looks Like At 90 Days
Independently developing and presenting 6‑week campaign calendars
Independently project managing evergreen campaigns for both ecommerce and mobile
Absorbing one‑off requests from other departments without dropping your core work
Running weekly optimization tests on canvases and flows
Starting to bring your own strategic recommendations to the table
Who Will Thrive Here
You have excellent time management—not “pretty good,” excellent. Multiple deadlines, competing priorities, last‑minute changes. You don’t drop balls
You are an operator who can identify improvements and execute them end‑to‑end
You communicate visually. You can wireframe an email, pull references, mock up in Figma. Creative teams understand what you want because you show them
You have independent ideas. You’re not waiting to be told what to improve. You see opportunities and bring them forward
The Hard Parts
Keeping campaigns on schedule when multiple stakeholders control the review process
Balancing steady‑state campaign work with urgent one‑off requests
Balancing evergreen work with longer‑term canvas and flow investments
Operating across two platforms (Klaviyo and Braze) with different logic and interfaces
Requirements
Bachelor’s Degree or equivalent practical experience.
1‑3 years of CRM experience (internships count)
Highly proficient in Braze or Klaviyo (you’ll learn the other)
Can wireframe and mockup emails in Figma (or similar)
Strong project management skills – experience with Asana, Monday.com, or similar
Comfortable with data: pulling reports, interpreting results, making recommendations
Critical thinker with a problem‑solving mindset
Excellent interpersonal, presentation, communication, and writing skills
Helpful But Not Required
Startup experience
Agency experience
Experience with both Braze and Klaviyo
Subscription mobile app experience
Ecommerce experience
Analytics platforms (GA4, Looker, Power BI)
#J-18808-Ljbffr
Headquartered in Southern California, our culture is grounded in respect, transparency, accountability, and collaboration. We believe real strength shows up every day — and we’re building a team that does the same.
Centr is seeking a CRM Specialist, based in Los Angeles (hybrid), to execute and improve lifecycle strategies that activate, engage, and retain our users.
The Role This is a hands‑on CRM Specialist role focused on executing, optimizing, and improving lifecycle campaigns and automations across email, push, and SMS.
You’ll work across Klaviyo (ecommerce) and Braze (mobile app), owning day‑to‑day campaign and automation execution while contributing ideas and recommendations that improve performance.
This is not a passive execution role. You’re expected to think critically, manage competing priorities, and step in wherever needed to keep campaigns moving.
Responsibilities
Own the end‑to‑end delivery process of 5–10 weekly campaigns across email, push, and SMS, coordinating build and QA resources and stepping in hands‑on when needed to keep timelines intact
Regularly launch net new lifecycle automations (flows and canvases) to drive activation, engagement, retention, monetization, and growth
Write campaign briefs with clear requirements, wireframes, and visual references that communicate intent to creative teams
Build and support segmentation and personalization strategies across geos, demos, user goals, and content preferences
Launch and manage regular A/B tests on campaigns and lifecycle automations
Ensure brand and technical standards are met; spot and resolve errors during review to reduce revision cycles
Planning & Optimization
Develop and present rolling 6‑week campaign calendars
Collaborate with CRM manager to develop rolling 6‑week canvas and flow testing calendars
Pull performance reports, interpret results, and suggest improvements
Identify ways to improve CRM processes and strategy
Collaboration
Coordinate with creative, marketing, and product stakeholders
Absorb urgent or unplanned requests without derailing core work
Help keep campaigns on schedule despite shifting priorities and dependencies
What Success Looks Like At 90 Days
Independently developing and presenting 6‑week campaign calendars
Independently project managing evergreen campaigns for both ecommerce and mobile
Absorbing one‑off requests from other departments without dropping your core work
Running weekly optimization tests on canvases and flows
Starting to bring your own strategic recommendations to the table
Who Will Thrive Here
You have excellent time management—not “pretty good,” excellent. Multiple deadlines, competing priorities, last‑minute changes. You don’t drop balls
You are an operator who can identify improvements and execute them end‑to‑end
You communicate visually. You can wireframe an email, pull references, mock up in Figma. Creative teams understand what you want because you show them
You have independent ideas. You’re not waiting to be told what to improve. You see opportunities and bring them forward
The Hard Parts
Keeping campaigns on schedule when multiple stakeholders control the review process
Balancing steady‑state campaign work with urgent one‑off requests
Balancing evergreen work with longer‑term canvas and flow investments
Operating across two platforms (Klaviyo and Braze) with different logic and interfaces
Requirements
Bachelor’s Degree or equivalent practical experience.
1‑3 years of CRM experience (internships count)
Highly proficient in Braze or Klaviyo (you’ll learn the other)
Can wireframe and mockup emails in Figma (or similar)
Strong project management skills – experience with Asana, Monday.com, or similar
Comfortable with data: pulling reports, interpreting results, making recommendations
Critical thinker with a problem‑solving mindset
Excellent interpersonal, presentation, communication, and writing skills
Helpful But Not Required
Startup experience
Agency experience
Experience with both Braze and Klaviyo
Subscription mobile app experience
Ecommerce experience
Analytics platforms (GA4, Looker, Power BI)
#J-18808-Ljbffr