Responsibilities
Coordinate and execute public information and digital communications activities, including website and social media outlets, for the City of Tuscaloosa.
Assist in the development and design of communication materials for City events, including arts and entertainment events.
Assist in the creative development and production of City publications such as reports and newsletters.
Perform related administrative tasks; develop and prepare promotional materials; copy and distribute materials; develop distribution plans; research materials and vendors.
Communicate with City departments to coordinate efforts in accordance with department and city goals.
Develop and design specialty printed and electronic publications and other promotional items.
Design and develop publication materials including advertisements, newsletters, brochures and other items using Adobe Creative Suite on strict deadlines.
Provide updates for web content on Tuscaloosa.com, coordinating with City webmaster.
Remain current in social media trends; publish pertinent and accurate information to appropriate social media outlets.
Assist all City departments in development by providing statistical information and visual aids.
Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and target audience identification.
Generate, edit, publish and share daily content (including original text, images, video or HTML) that builds meaningful connections and encourages community participation.
Optimize city pages within each platform to increase visibility of the City's social content.
Moderate all user-generated content in line with City policy.
Create editorial calendars; set up scheduled posts using post management software/platforms.
Continuously improve by capturing and analyzing social data/metrics, insights and best practices, then acting on the information.
Collaborate with other departments to manage online reputation, identify key players and coordinate actions.
Develop and implement web content strategies using web design best practices.
Collaborate often with other departments to manage published web content, including departmental content on the City's website.
Write news releases, online and print articles, feature stories, advertising copy and other materials.
Recommend policies and procedures that guide and support the provision of quality services by the City.
Incorporate continuous quality improvement principles in day‑to‑day activities.
Qualifications
Bachelor's degree in Communications, Public Relations, Advertising, Marketing, or related field.
Preferred experience in government relations, public communications and digital communications supplemented by experience in visual communications such as graphic and web design, making presentations, and/or working with the public.
Extreme proficiency in graphic design using Adobe Creative Cloud and proficiency in AP style.
Any equivalent combination of education, training, and experience which provides the requisite knowledge, skills, and abilities for this job.
Must possess and maintain a valid driver's license.
Must accomplish the essential functions of the job, with or without reasonable accommodations, in a timely manner.
Must meet regular attendance requirements.
Must be able to maintain good interpersonal relationships with staff, coworkers, managers and citizens.
Physical Requirements
Must be able to operate a variety of automated office equipment including computer, printer, typewriter, copy and facsimile machines, and telephone. Physical demand requirements are at levels of those for light work.
Requires the ability to compare and/or judge functional, structural, or compositional characteristics of data, people, or things that may include reports, forms, procedural manuals, and training manuals.
Requires the ability to speak with and/or signal people to convey or exchange administrative and educational information, including giving/receiving assignments and/or directions to/from co‑workers, assistants, managers, or supervisors as well as communicating with the general public.
Requires ability to read a variety of educational and administrative documentation, directions, instructions, and methods and procedures.
Requires ability to write job‑related documentation and reports with proper format, punctuation, spelling and grammar, using all parts of speech.
Requires ability to speak with and before others with poise, voice control, and confidence using correct English and a well‑modulated voice.
Requires ability to learn and understand relatively complex personnel‑related principles and techniques, to understand departmental policies and procedures, to make independent judgments in absence of supervision, and to acquire and be able to expound on knowledge of topics related to primary occupation.
Requires ability to record and deliver information, such as in a public‑speaking situation, to explain procedures, and to follow verbal and written instructions.
Requires ability to add and subtract, multiply and divide, calculate decimals and percentages, and interpret statistical data.
Requires ability to visually inspect items for proper length, width, and shape using job‑related equipment such as computers/office equipment and standard measuring and recording devices.
Requires ability to coordinate hands and eyes in using automated office equipment.
Requires ability to handle a variety of items, automated office equipment, control knobs, switches, etc. Must have the ability to use one hand for twisting motion or turning motion while coordinating other hand with different activities. Must have average levels of eye/hand/foot coordination.
May require the ability to discern color.
Requires ability to deal with and relate to people beyond giving and receiving instructions. Must be able to adapt to and perform under moderate stress when confronted with an emergency.
Requires ability to talk, express, or exchange ideas by means of spoken words and/or hear and perceive nature of sounds by ear.
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Coordinate and execute public information and digital communications activities, including website and social media outlets, for the City of Tuscaloosa.
Assist in the development and design of communication materials for City events, including arts and entertainment events.
Assist in the creative development and production of City publications such as reports and newsletters.
Perform related administrative tasks; develop and prepare promotional materials; copy and distribute materials; develop distribution plans; research materials and vendors.
Communicate with City departments to coordinate efforts in accordance with department and city goals.
Develop and design specialty printed and electronic publications and other promotional items.
Design and develop publication materials including advertisements, newsletters, brochures and other items using Adobe Creative Suite on strict deadlines.
Provide updates for web content on Tuscaloosa.com, coordinating with City webmaster.
Remain current in social media trends; publish pertinent and accurate information to appropriate social media outlets.
Assist all City departments in development by providing statistical information and visual aids.
Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and target audience identification.
Generate, edit, publish and share daily content (including original text, images, video or HTML) that builds meaningful connections and encourages community participation.
Optimize city pages within each platform to increase visibility of the City's social content.
Moderate all user-generated content in line with City policy.
Create editorial calendars; set up scheduled posts using post management software/platforms.
Continuously improve by capturing and analyzing social data/metrics, insights and best practices, then acting on the information.
Collaborate with other departments to manage online reputation, identify key players and coordinate actions.
Develop and implement web content strategies using web design best practices.
Collaborate often with other departments to manage published web content, including departmental content on the City's website.
Write news releases, online and print articles, feature stories, advertising copy and other materials.
Recommend policies and procedures that guide and support the provision of quality services by the City.
Incorporate continuous quality improvement principles in day‑to‑day activities.
Qualifications
Bachelor's degree in Communications, Public Relations, Advertising, Marketing, or related field.
Preferred experience in government relations, public communications and digital communications supplemented by experience in visual communications such as graphic and web design, making presentations, and/or working with the public.
Extreme proficiency in graphic design using Adobe Creative Cloud and proficiency in AP style.
Any equivalent combination of education, training, and experience which provides the requisite knowledge, skills, and abilities for this job.
Must possess and maintain a valid driver's license.
Must accomplish the essential functions of the job, with or without reasonable accommodations, in a timely manner.
Must meet regular attendance requirements.
Must be able to maintain good interpersonal relationships with staff, coworkers, managers and citizens.
Physical Requirements
Must be able to operate a variety of automated office equipment including computer, printer, typewriter, copy and facsimile machines, and telephone. Physical demand requirements are at levels of those for light work.
Requires the ability to compare and/or judge functional, structural, or compositional characteristics of data, people, or things that may include reports, forms, procedural manuals, and training manuals.
Requires the ability to speak with and/or signal people to convey or exchange administrative and educational information, including giving/receiving assignments and/or directions to/from co‑workers, assistants, managers, or supervisors as well as communicating with the general public.
Requires ability to read a variety of educational and administrative documentation, directions, instructions, and methods and procedures.
Requires ability to write job‑related documentation and reports with proper format, punctuation, spelling and grammar, using all parts of speech.
Requires ability to speak with and before others with poise, voice control, and confidence using correct English and a well‑modulated voice.
Requires ability to learn and understand relatively complex personnel‑related principles and techniques, to understand departmental policies and procedures, to make independent judgments in absence of supervision, and to acquire and be able to expound on knowledge of topics related to primary occupation.
Requires ability to record and deliver information, such as in a public‑speaking situation, to explain procedures, and to follow verbal and written instructions.
Requires ability to add and subtract, multiply and divide, calculate decimals and percentages, and interpret statistical data.
Requires ability to visually inspect items for proper length, width, and shape using job‑related equipment such as computers/office equipment and standard measuring and recording devices.
Requires ability to coordinate hands and eyes in using automated office equipment.
Requires ability to handle a variety of items, automated office equipment, control knobs, switches, etc. Must have the ability to use one hand for twisting motion or turning motion while coordinating other hand with different activities. Must have average levels of eye/hand/foot coordination.
May require the ability to discern color.
Requires ability to deal with and relate to people beyond giving and receiving instructions. Must be able to adapt to and perform under moderate stress when confronted with an emergency.
Requires ability to talk, express, or exchange ideas by means of spoken words and/or hear and perceive nature of sounds by ear.
#J-18808-Ljbffr