Enrollment Marketing & Communications
University of Minnesota, Duluth, Minnesota, United States, 55806
About the Job
Profile: Detail-oriented and data-driven professional with CRM marketing expertise, capable of balancing content execution and campaign measurement.
Position Description: Reporting to the Director of Enrollment Marketing & Communications, the Enrollment Marketing and Communications Coordinator supports recruitment and retention marketing for the division of Strategic Enrollment Management (SEM) at the University of Minnesota Duluth (UMD). The position is responsible for creating, implementing and managing compelling digital content within our CRM alongside other media channels. Using a blend of content development, project management, data analysis and reporting skills, this role manages the day-to-day operations primarily for admissions marketing and email communications campaigns, digital projects, and solutions for the purpose of recruitment and retention. We are seeking someone who would have a genuine enthusiasm for helping prospective students discover pathways to their goals and a commitment to advancing UMD\'s mission of an accessible and transformative college education.
Responsibilities and Duties CRM & Enrollment Communications - 35%
Develop and execute comprehensive email marketing and digital communication campaigns
Manage and optimize CRM marketing communication efforts, including email automation, segmentation for drip campaigns, event communications, and targeted messaging for conversion rate optimization and user experience improvements
Develop and oversee email workflows and content to engage stakeholders per communications plans
Lead recruitment-focused copywriting efforts for prospective students and event communications
Maintain CRM communication standards, templates, and quality assurance processes to ensure accuracy, accessibility, and compliance
Collaborate with the undergraduate admissions business analyst to assist with query building, data management, and portals within CRM
Operates with delegated decision-making authority for day-to-day CRM communications, escalating strategic or policy-level questions to SEM Marketing and Communications (MarCom) leadership
Campaign Coordination and Partnerships - 25%
Collaborate with SEM leadership to translate enrollment marketing strategy into CRM and digital execution
Collaborate with University Marketing and Public Relations (UMPR) and external vendors to support enrollment marketing campaigns, ensuring alignment with institutional brand standards and SEM priorities
Collaborate with collegiate units, Student Life, and other enrollment-related partners to develop targeted and personalized email communications
Ensure alignment between CRM communications and the broader SEM marketing strategy and campaign timelines
Support limited recruitment-focused social media content as needed, in coordination primarily with UMD SEM leadership, Admissions, and UMPR
Reporting, Digital Maintenance, and Optimization - 20%
Track, analyze, and report on marketing performance metrics related to CRM and digital campaigns
Provides data analysis and insights on campaign performance and audience engagement
Enhances the prospective student journey through marketing automation and lead nurturing
Support maintenance and content optimization for select web pages, in coordination with campus partners, to improve recruitment-related visibility, usability, and conversion
Operational and Project Support - 15%
Assist with copywriting, proofreading, and editing for print collateral and digital communications
Assist with project management systems and workflows
Provide training, task prioritization, and oversight for student employees supporting SEM marketing efforts
Work Team and Professional Development - 5%
Participate as a positive member of the SEM marketing and communications team
Serve on campus or professional organization committees and work groups as assigned/elected
Participate in professional development activities
Actively support UMD Campus Goal #2, create a positive and inclusive campus climate for all by advancing equity, diversity, and social justice
This role is expected to evolve as enrollment marketing strategies and capabilities expand
Other duties as assigned
Qualifications Required Qualifications: BA/BS plus two years of experience or a combination of related education and work experience equal to at least six years.
Preferred Knowledge, Skills, & Abilities:
Support the development and execution of data-driven enrollment marketing plans
Analytical capability with a focus on converting analysis into strategy
Working knowledge of: -CRM software, preferred experience in Technolutions Slate CRM for email communications, SMS, portals, etc., and willingness to learn -Web Content Management Systems - (Drupal and HTML experience a plus) -Google Workplace (Google Email, Drive, Docs, Sheets, Slides, Forms, Calendars) -Microsoft 360 to include PowerPoint, Word, and Excel -Project management software
Extensive working knowledge of PC and/or Mac web-based software programs for database support and management
Able to assist in coordinating complex projects led by SEM leadership that include stakeholders across campus
Maintain knowledge of current and emerging industry trends and assess impact and collaborate with SEM leadership to incorporate new trends and developments in current and future solutions (e.g. Artificial Intelligence (AI), Technology Solutions, Industry Vendors etc.)
Excellent verbal and written communication skills
Ability to work both independently and in a team environment
Ability to handle a variety of projects and tasks simultaneously and balance competing deadlines
Strong attention to detail
Pay and Benefits Pay Range:
$51,200-$67,000 annually; depending on education/qualifications/experience
Time Appointment:
100% Appointment
Position Type : Civil-Service & Non-Faculty Labor Represented Staff
Please visit the Office of Human Resources website for more information regarding benefit eligibility.
The University offers a comprehensive benefits package that includes:
Competitive wages, paid holidays, and generous time off
Continuous learning opportunities through professional training and degree-seeking programs supported by the Regents Tuition Benefit Program
Low-cost medical, dental, and pharmacy plans
Healthcare and dependent care flexible spending accounts
University HSA contributions
Disability and employer-paid life insurance
Employee wellbeing program
Excellent retirement plans with employer contribution
Public Service Loan Forgiveness (PSLF)
opportunity
Financial counseling services
Employee Assistance Program with eight sessions of counseling at no cost
Employee Transit Pass
with free or reduced rates in the Twin Cities metro area
How To Apply Applications must be submitted online. To be considered for this position, please click the Apply button and follow the instructions. You will be given the opportunity to complete an online application for the position and attach a cover letter and resume.
Additional documents may be attached after application by accessing your "My Job Applications" page and uploading documents in the "My Cover Letters and Attachments" section.
To request an accommodation during the application process, please e-mail employ@umn.edu or call (612) 624-8647.
Diversity The University recognizes and values the importance of diversity and inclusion in enriching the employment experience of its employees and in supporting the academic mission. The University is committed to attracting and retaining employees with varying identities and backgrounds.
The University of Minnesota provides equal access to and opportunity in its programs, facilities, and employment without regard to race, color, creed, religion, national origin, gender, age, marital status, disability, public assistance status, veteran status, sexual orientation, gender identity, or gender expression. To learn more about diversity at the U:
http://diversity.umn.edu
Employment Requirements Any offer of employment is contingent upon the successful completion of a background check. Our presumption is that prospective employees are eligible to work here. Criminal convictions do not automatically disqualify finalists from employment.
About the U of M University of Minnesota, Duluth (UMD)
The University of Minnesota, Duluth (UMD) consistently ranks among the top Midwestern, regional universities in U.S. News and World Report\'s "America\'s Best Colleges" issue.
Overlooking Lake Superior, UMD provides an alternative to both large research and small liberal arts environments and attracts students looking for a personalized learning experience on a medium-sized campus of a major university. A firm liberal arts foundation anchors a variety of traditional degree programs, as well as professional and graduate students that draw on UMD\'s many research institutes and labs.
At the University of Minnesota, we are proud to be recognized by the Star Tribune as a Top Workplace for 2021, as well as by Forbes as Best Employers for Women and one of America\'s Best Employers (2015, 2018, 2019, 2023), Best Employer for Diversity (2019, 2020), Best Employer for New Grads (2018, 2019), and Best Employer by State (2019, 2022).
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Position Description: Reporting to the Director of Enrollment Marketing & Communications, the Enrollment Marketing and Communications Coordinator supports recruitment and retention marketing for the division of Strategic Enrollment Management (SEM) at the University of Minnesota Duluth (UMD). The position is responsible for creating, implementing and managing compelling digital content within our CRM alongside other media channels. Using a blend of content development, project management, data analysis and reporting skills, this role manages the day-to-day operations primarily for admissions marketing and email communications campaigns, digital projects, and solutions for the purpose of recruitment and retention. We are seeking someone who would have a genuine enthusiasm for helping prospective students discover pathways to their goals and a commitment to advancing UMD\'s mission of an accessible and transformative college education.
Responsibilities and Duties CRM & Enrollment Communications - 35%
Develop and execute comprehensive email marketing and digital communication campaigns
Manage and optimize CRM marketing communication efforts, including email automation, segmentation for drip campaigns, event communications, and targeted messaging for conversion rate optimization and user experience improvements
Develop and oversee email workflows and content to engage stakeholders per communications plans
Lead recruitment-focused copywriting efforts for prospective students and event communications
Maintain CRM communication standards, templates, and quality assurance processes to ensure accuracy, accessibility, and compliance
Collaborate with the undergraduate admissions business analyst to assist with query building, data management, and portals within CRM
Operates with delegated decision-making authority for day-to-day CRM communications, escalating strategic or policy-level questions to SEM Marketing and Communications (MarCom) leadership
Campaign Coordination and Partnerships - 25%
Collaborate with SEM leadership to translate enrollment marketing strategy into CRM and digital execution
Collaborate with University Marketing and Public Relations (UMPR) and external vendors to support enrollment marketing campaigns, ensuring alignment with institutional brand standards and SEM priorities
Collaborate with collegiate units, Student Life, and other enrollment-related partners to develop targeted and personalized email communications
Ensure alignment between CRM communications and the broader SEM marketing strategy and campaign timelines
Support limited recruitment-focused social media content as needed, in coordination primarily with UMD SEM leadership, Admissions, and UMPR
Reporting, Digital Maintenance, and Optimization - 20%
Track, analyze, and report on marketing performance metrics related to CRM and digital campaigns
Provides data analysis and insights on campaign performance and audience engagement
Enhances the prospective student journey through marketing automation and lead nurturing
Support maintenance and content optimization for select web pages, in coordination with campus partners, to improve recruitment-related visibility, usability, and conversion
Operational and Project Support - 15%
Assist with copywriting, proofreading, and editing for print collateral and digital communications
Assist with project management systems and workflows
Provide training, task prioritization, and oversight for student employees supporting SEM marketing efforts
Work Team and Professional Development - 5%
Participate as a positive member of the SEM marketing and communications team
Serve on campus or professional organization committees and work groups as assigned/elected
Participate in professional development activities
Actively support UMD Campus Goal #2, create a positive and inclusive campus climate for all by advancing equity, diversity, and social justice
This role is expected to evolve as enrollment marketing strategies and capabilities expand
Other duties as assigned
Qualifications Required Qualifications: BA/BS plus two years of experience or a combination of related education and work experience equal to at least six years.
Preferred Knowledge, Skills, & Abilities:
Support the development and execution of data-driven enrollment marketing plans
Analytical capability with a focus on converting analysis into strategy
Working knowledge of: -CRM software, preferred experience in Technolutions Slate CRM for email communications, SMS, portals, etc., and willingness to learn -Web Content Management Systems - (Drupal and HTML experience a plus) -Google Workplace (Google Email, Drive, Docs, Sheets, Slides, Forms, Calendars) -Microsoft 360 to include PowerPoint, Word, and Excel -Project management software
Extensive working knowledge of PC and/or Mac web-based software programs for database support and management
Able to assist in coordinating complex projects led by SEM leadership that include stakeholders across campus
Maintain knowledge of current and emerging industry trends and assess impact and collaborate with SEM leadership to incorporate new trends and developments in current and future solutions (e.g. Artificial Intelligence (AI), Technology Solutions, Industry Vendors etc.)
Excellent verbal and written communication skills
Ability to work both independently and in a team environment
Ability to handle a variety of projects and tasks simultaneously and balance competing deadlines
Strong attention to detail
Pay and Benefits Pay Range:
$51,200-$67,000 annually; depending on education/qualifications/experience
Time Appointment:
100% Appointment
Position Type : Civil-Service & Non-Faculty Labor Represented Staff
Please visit the Office of Human Resources website for more information regarding benefit eligibility.
The University offers a comprehensive benefits package that includes:
Competitive wages, paid holidays, and generous time off
Continuous learning opportunities through professional training and degree-seeking programs supported by the Regents Tuition Benefit Program
Low-cost medical, dental, and pharmacy plans
Healthcare and dependent care flexible spending accounts
University HSA contributions
Disability and employer-paid life insurance
Employee wellbeing program
Excellent retirement plans with employer contribution
Public Service Loan Forgiveness (PSLF)
opportunity
Financial counseling services
Employee Assistance Program with eight sessions of counseling at no cost
Employee Transit Pass
with free or reduced rates in the Twin Cities metro area
How To Apply Applications must be submitted online. To be considered for this position, please click the Apply button and follow the instructions. You will be given the opportunity to complete an online application for the position and attach a cover letter and resume.
Additional documents may be attached after application by accessing your "My Job Applications" page and uploading documents in the "My Cover Letters and Attachments" section.
To request an accommodation during the application process, please e-mail employ@umn.edu or call (612) 624-8647.
Diversity The University recognizes and values the importance of diversity and inclusion in enriching the employment experience of its employees and in supporting the academic mission. The University is committed to attracting and retaining employees with varying identities and backgrounds.
The University of Minnesota provides equal access to and opportunity in its programs, facilities, and employment without regard to race, color, creed, religion, national origin, gender, age, marital status, disability, public assistance status, veteran status, sexual orientation, gender identity, or gender expression. To learn more about diversity at the U:
http://diversity.umn.edu
Employment Requirements Any offer of employment is contingent upon the successful completion of a background check. Our presumption is that prospective employees are eligible to work here. Criminal convictions do not automatically disqualify finalists from employment.
About the U of M University of Minnesota, Duluth (UMD)
The University of Minnesota, Duluth (UMD) consistently ranks among the top Midwestern, regional universities in U.S. News and World Report\'s "America\'s Best Colleges" issue.
Overlooking Lake Superior, UMD provides an alternative to both large research and small liberal arts environments and attracts students looking for a personalized learning experience on a medium-sized campus of a major university. A firm liberal arts foundation anchors a variety of traditional degree programs, as well as professional and graduate students that draw on UMD\'s many research institutes and labs.
At the University of Minnesota, we are proud to be recognized by the Star Tribune as a Top Workplace for 2021, as well as by Forbes as Best Employers for Women and one of America\'s Best Employers (2015, 2018, 2019, 2023), Best Employer for Diversity (2019, 2020), Best Employer for New Grads (2018, 2019), and Best Employer by State (2019, 2022).
#J-18808-Ljbffr