Nesco Resource
Overview
We are seeking a
Content Marketing Specialist
to support the execution and optimization of digital marketing initiatives across search, paid media, and web content. This role focuses on
technical and on-page SEO ,
paid search and paid social campaign execution , and
performance analysis
to improve traffic quality, engagement, and conversion outcomes. This position requires solid analytical skills, attention to detail, and the ability to collaborate with cross-functional partners while working in modern analytics and content management tools.
Responsibilities
Technical + On-Page SEO:
All facets are critical early (technical + on-page + content optimization).
Hands-on experience addressing crawlability, indexation, metadata, internal linking, and content optimization.
Paid Media Execution (not ownership):
LinkedIn, Meta, and Google
Comfortable working with >$100k/month budgets, operating under a Paid Media Manager.
Analytics & Reporting:
Must work in GA4, Looker Studio
Able to support migration of reports into Power BI (hands-on, not just exposure).
Enterprise CMS:
Must have experience with enterprise grade CMS Platforms (i.e. Adobe AEM, Sitecore, Umbraco, Kentico, etc.) - WordPress-only backgrounds will not be a fit.
Internal agency model:
Not a sourcing differentiator — execution capability is what matters most.
Qualifications
Bachelor's degree in Marketing, Digital Marketing, Communications, Business, Information Systems, or a related discipline — or equivalent professional experience.
Industry certifications such as Google Analytics or Google Ads are beneficial but not required.
5+ years of hands-on experience in digital marketing within a large enterprise or agency-style environment, with strong exposure to SEO, content marketing, and paid media.
Proficiency with SEO and performance platforms including Google Analytics (GA4), Google Search Console, SEMrush, Ahrefs, Moz, or comparable tools.
Solid understanding of web fundamentals and site architecture, including HTML, CSS, and technical SEO principles.
Experience with analytics implementation and reporting tools such as GA4, Google Tag Manager, Looker Studio, and familiarity with Power BI.
Benefits Nesco Resource offers a comprehensive benefits package for our associates, which includes a MEC (Minimum Essential Coverage) plan that encompasses Medical, Vision, Dental, 401K, and EAP (Employee Assistance Program) services.
EEO Statement Nesco Resource provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
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Content Marketing Specialist
to support the execution and optimization of digital marketing initiatives across search, paid media, and web content. This role focuses on
technical and on-page SEO ,
paid search and paid social campaign execution , and
performance analysis
to improve traffic quality, engagement, and conversion outcomes. This position requires solid analytical skills, attention to detail, and the ability to collaborate with cross-functional partners while working in modern analytics and content management tools.
Responsibilities
Technical + On-Page SEO:
All facets are critical early (technical + on-page + content optimization).
Hands-on experience addressing crawlability, indexation, metadata, internal linking, and content optimization.
Paid Media Execution (not ownership):
LinkedIn, Meta, and Google
Comfortable working with >$100k/month budgets, operating under a Paid Media Manager.
Analytics & Reporting:
Must work in GA4, Looker Studio
Able to support migration of reports into Power BI (hands-on, not just exposure).
Enterprise CMS:
Must have experience with enterprise grade CMS Platforms (i.e. Adobe AEM, Sitecore, Umbraco, Kentico, etc.) - WordPress-only backgrounds will not be a fit.
Internal agency model:
Not a sourcing differentiator — execution capability is what matters most.
Qualifications
Bachelor's degree in Marketing, Digital Marketing, Communications, Business, Information Systems, or a related discipline — or equivalent professional experience.
Industry certifications such as Google Analytics or Google Ads are beneficial but not required.
5+ years of hands-on experience in digital marketing within a large enterprise or agency-style environment, with strong exposure to SEO, content marketing, and paid media.
Proficiency with SEO and performance platforms including Google Analytics (GA4), Google Search Console, SEMrush, Ahrefs, Moz, or comparable tools.
Solid understanding of web fundamentals and site architecture, including HTML, CSS, and technical SEO principles.
Experience with analytics implementation and reporting tools such as GA4, Google Tag Manager, Looker Studio, and familiarity with Power BI.
Benefits Nesco Resource offers a comprehensive benefits package for our associates, which includes a MEC (Minimum Essential Coverage) plan that encompasses Medical, Vision, Dental, 401K, and EAP (Employee Assistance Program) services.
EEO Statement Nesco Resource provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
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