Overview
The Dallas/Waco/Lubbock Field Marketing Representative functions as an extension of the Marketing Department and reports directly to the Field Marketing Director. In carrying out their duties, the Field Marketing Representative will work closely with the appropriate Area Supervisor and store General Managers in all three markets.
The objective of the Field Marketing Representative is to contribute to PPP’s sales growth via traffic frequency building programs, market share attainment tactics and customer retention programs. To be effective, the position requires the following skills: marketing/sales knowledge, excellent interpersonal skills, strong communication skills, initiative, energy, creativity, an upbeat and positive attitude and an outgoing, friendly disposition.
The Field Marketing Representative will be responsible for all Local Store Marketing (LSM) and public relations efforts in Dallas, Waco and Lubbock and will travel routinely to each market.
Responsibilities
Identify and develop new target groups
Promote PPP Partners-In-Education program to area schools
Work with local school PTA groups to promote PPP and encourage them to use PPP for their fundraising efforts
Tie in with youth sports leagues and organizations
Develop strategic alliances with local business neighbors through cross promotions
Promote PPP to church groups, Boys/Girls Clubs, YMCA/YWCA, daycares, etc.
Represent PPP in local Chamber of Commerce and utilize their community connections
Manage LSM budgets effectively and efficiently
Serve as liaison between Marketing Department and media personnel as needed
Handle all donation/fundraising requests in assigned market from organizations in the community and follow-up with acceptance or rejection letters
Publicize particular PPP sponsored events by writing press releases and sending to appropriate media. Confirm press coverage with local media.
Ensure that all restaurants have adequate point-of-sale materials
Assist in planning, coordinating and implementing new store openings
Assist in planning, coordinating and implementing special events such as Kids Day, Halloween Parties, Easter Egg Hunts, etc.
Represent PPP by networking in the local community
Build and maintain customer data base to utilize in direct mailings
The Field Marketing Rep will plan, implement and evaluate all LSM activity on a weekly basis. Weekly LSM Report will be emailed to the Field Marketing Director, Chief Marketing Officer, appropriate Area Supervisor and the Chief Operating Officer detailing all LSM activity performed for the previous week.
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The objective of the Field Marketing Representative is to contribute to PPP’s sales growth via traffic frequency building programs, market share attainment tactics and customer retention programs. To be effective, the position requires the following skills: marketing/sales knowledge, excellent interpersonal skills, strong communication skills, initiative, energy, creativity, an upbeat and positive attitude and an outgoing, friendly disposition.
The Field Marketing Representative will be responsible for all Local Store Marketing (LSM) and public relations efforts in Dallas, Waco and Lubbock and will travel routinely to each market.
Responsibilities
Identify and develop new target groups
Promote PPP Partners-In-Education program to area schools
Work with local school PTA groups to promote PPP and encourage them to use PPP for their fundraising efforts
Tie in with youth sports leagues and organizations
Develop strategic alliances with local business neighbors through cross promotions
Promote PPP to church groups, Boys/Girls Clubs, YMCA/YWCA, daycares, etc.
Represent PPP in local Chamber of Commerce and utilize their community connections
Manage LSM budgets effectively and efficiently
Serve as liaison between Marketing Department and media personnel as needed
Handle all donation/fundraising requests in assigned market from organizations in the community and follow-up with acceptance or rejection letters
Publicize particular PPP sponsored events by writing press releases and sending to appropriate media. Confirm press coverage with local media.
Ensure that all restaurants have adequate point-of-sale materials
Assist in planning, coordinating and implementing new store openings
Assist in planning, coordinating and implementing special events such as Kids Day, Halloween Parties, Easter Egg Hunts, etc.
Represent PPP by networking in the local community
Build and maintain customer data base to utilize in direct mailings
The Field Marketing Rep will plan, implement and evaluate all LSM activity on a weekly basis. Weekly LSM Report will be emailed to the Field Marketing Director, Chief Marketing Officer, appropriate Area Supervisor and the Chief Operating Officer detailing all LSM activity performed for the previous week.
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