Sales and Marketing Manager
Senior Helpers – West Hartford, West Hartford, Connecticut, United States
At Senior Helpers of Central West Hartford, we provide high-quality care to seniors in the comfort of their homes. Every team member contributes to our mission of providing this exceptional in-home care every day. We are proud to be part of a franchise system that is the first and only national in-home care provider to receive certification as a Great Place to Work.
We are seeking an experienced Sales and Marketing Coordinator to join our team. The Sales & Marketing Coordinator will be responsible for directly generating new client leads by building relationships. This role will be accomplished by developing, maintaining, and expanding relationships with community professionals who can refer potential clients. This role is responsible for maintaining and developing new, innovative marketing methods in line with industry best practices.
Reports to:
Owner
Primary Responsibilities (including, but not limited to)
Analyze market conditions and trends, including, but not limited to, competitors and influence centers; the overall goal is to explore areas of business opportunity.
Identify the local influence centers (hospitals, senior living communities, including independent, assisted, memory care, skilled nursing, rehabilitation, respite care, hospice, home health, physician practices, VA, and other related healthcare providers) to determine referral sources and build lasting and meaningful relationships.
Develop and manage new referral sources through face‑to‑face meetings, networking, and digital strategies.
Coordinate and manage digital marketing functions with the direction and collaboration of leadership/owner. Organize daily network and relationship‑building tasks. Arrange presentations of Senior Helpers' services at meetings in healthcare and senior‑related organizations.
Personally visit and arrange meetings with people responsible for or in a position to refer clients. Contact and engage with 8 to 10 referral sources daily to build relationships and secure referrals.
Utilize the monthly marketing calendar and plan to coordinate activities.
Attend trade shows, conferences, and community networking events representing Senior Helpers services. Network with others in the industry to develop additional referral sources.
Assist in coordinating and managing various marketing and advertising methods, including social media, digital marketing, direct mail, and print ads, with assistance from the Franchisor's Marketing team.
Maintain and manage a (CRM) Customer Relationship Management system.
Develop and maintain weekly activity reports and track KPIs and marketing data.
Meet or exceed sales objectives.
Always represent the company with professionalism.
Qualifications / Requirements
Associate degree in marketing or related field and two years of related work experience in marketing, sales, and/or business development in home care, home health, or healthcare in lieu of degree.
Minimum of one year's experience in the healthcare industry developing and managing and sales strategy preferred.
Must have exceptional organizational, rapport‑building skills and excellent follow‑up, be an active listener and attentive to detail, as well as prioritize tasks in a changing environment.
Must possess excellent communication skills. Ability to maintain consistent relationships with prospects and referral sources.
Individual who is solutions driven, motivated, and results‑oriented to maximize growth potential.
Ability to develop partnerships by gaining the commitment and buy‑in of others.
Understanding and adhering to SMART goals and other performance goals set by the supervisor.
Proficiency in Microsoft Word, Excel, PowerPoint, Internet, and Outlook required.
Ability to learn software programs quickly.
Ability to work independently and as well as a positive member of the team.
Must have a valid driver’s license with a good driving record and reliable transportation.
Must be adaptable to traveling within the assigned territory (West Hartford, Farmington, Bloomfield, New Britain, Berlin).
We are an independently owned and operated Senior Helpers franchised business. Through its franchisees, Senior Helpers is the nation's premier provider of in‑home senior services ranging from specialized care for those with Dementia related diseases, Alzheimer’s, and Parkinson's, to companionship and hygiene/personal care, all to help individuals looking for support and assistance with daily activities. Founded in 2002 with a vision to help seniors age with dignity despite age‑related illnesses and mobility challenges, Senior Helpers has over 300 combined franchised‑corporate store businesses that have cared for tens of thousands of seniors. Senior Helpers' culture is based on strong core values, recognition of achievements, and respect.
We are an equal opportunity employer and prohibit discrimination/harassment based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. We are a Drug‑Free Workplace.
Job Type: Full‑time
Experience:
Microsoft Excel: 3 years (Required)
Marketing: 3 years (Required)
License / Certification:
Driver's License (Required)
Ability to Relocate:
West Hartford, CT: Relocate before starting work (Required)
Willingness to travel:
100% (Preferred)
Work Location: On the road
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We are seeking an experienced Sales and Marketing Coordinator to join our team. The Sales & Marketing Coordinator will be responsible for directly generating new client leads by building relationships. This role will be accomplished by developing, maintaining, and expanding relationships with community professionals who can refer potential clients. This role is responsible for maintaining and developing new, innovative marketing methods in line with industry best practices.
Reports to:
Owner
Primary Responsibilities (including, but not limited to)
Analyze market conditions and trends, including, but not limited to, competitors and influence centers; the overall goal is to explore areas of business opportunity.
Identify the local influence centers (hospitals, senior living communities, including independent, assisted, memory care, skilled nursing, rehabilitation, respite care, hospice, home health, physician practices, VA, and other related healthcare providers) to determine referral sources and build lasting and meaningful relationships.
Develop and manage new referral sources through face‑to‑face meetings, networking, and digital strategies.
Coordinate and manage digital marketing functions with the direction and collaboration of leadership/owner. Organize daily network and relationship‑building tasks. Arrange presentations of Senior Helpers' services at meetings in healthcare and senior‑related organizations.
Personally visit and arrange meetings with people responsible for or in a position to refer clients. Contact and engage with 8 to 10 referral sources daily to build relationships and secure referrals.
Utilize the monthly marketing calendar and plan to coordinate activities.
Attend trade shows, conferences, and community networking events representing Senior Helpers services. Network with others in the industry to develop additional referral sources.
Assist in coordinating and managing various marketing and advertising methods, including social media, digital marketing, direct mail, and print ads, with assistance from the Franchisor's Marketing team.
Maintain and manage a (CRM) Customer Relationship Management system.
Develop and maintain weekly activity reports and track KPIs and marketing data.
Meet or exceed sales objectives.
Always represent the company with professionalism.
Qualifications / Requirements
Associate degree in marketing or related field and two years of related work experience in marketing, sales, and/or business development in home care, home health, or healthcare in lieu of degree.
Minimum of one year's experience in the healthcare industry developing and managing and sales strategy preferred.
Must have exceptional organizational, rapport‑building skills and excellent follow‑up, be an active listener and attentive to detail, as well as prioritize tasks in a changing environment.
Must possess excellent communication skills. Ability to maintain consistent relationships with prospects and referral sources.
Individual who is solutions driven, motivated, and results‑oriented to maximize growth potential.
Ability to develop partnerships by gaining the commitment and buy‑in of others.
Understanding and adhering to SMART goals and other performance goals set by the supervisor.
Proficiency in Microsoft Word, Excel, PowerPoint, Internet, and Outlook required.
Ability to learn software programs quickly.
Ability to work independently and as well as a positive member of the team.
Must have a valid driver’s license with a good driving record and reliable transportation.
Must be adaptable to traveling within the assigned territory (West Hartford, Farmington, Bloomfield, New Britain, Berlin).
We are an independently owned and operated Senior Helpers franchised business. Through its franchisees, Senior Helpers is the nation's premier provider of in‑home senior services ranging from specialized care for those with Dementia related diseases, Alzheimer’s, and Parkinson's, to companionship and hygiene/personal care, all to help individuals looking for support and assistance with daily activities. Founded in 2002 with a vision to help seniors age with dignity despite age‑related illnesses and mobility challenges, Senior Helpers has over 300 combined franchised‑corporate store businesses that have cared for tens of thousands of seniors. Senior Helpers' culture is based on strong core values, recognition of achievements, and respect.
We are an equal opportunity employer and prohibit discrimination/harassment based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. We are a Drug‑Free Workplace.
Job Type: Full‑time
Experience:
Microsoft Excel: 3 years (Required)
Marketing: 3 years (Required)
License / Certification:
Driver's License (Required)
Ability to Relocate:
West Hartford, CT: Relocate before starting work (Required)
Willingness to travel:
100% (Preferred)
Work Location: On the road
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