Roku, Inc.
Overview
Teamwork makes the stream work. Roku is changing how the world watches TV. Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we aim to power every television in the world. Roku connects consumers to content, enables publishers to build and monetize audiences, and provides advertisers unique capabilities to engage consumers. From your first day at Roku, you will make a valuable contribution. We are a fast-growing public company where no one is a bystander, offering opportunities to delight millions of TV streamers while gaining experience across disciplines. The world is cutting the cord and streaming its TV online, changing how advertisers target, reach, and measure audiences in ways that broadcast TV and cable never could. The Roku Ads Manager is our answer to the growing demand in streaming advertising. Our self-serve platform entered General Availability (GA) in September 2024 and has momentum. The Ads Manager team is small, gritty, and focused on scaling the best streaming ad platform in the market. We move fast, pivot quickly, and work hard. We rally around decisions, challenge assumptions, and push the limits of what advertising can do for growth marketers and agencies. The Roku Ads Manager team is looking for an Account Executive to help scale our platform. About the role
TV ads were once reserved for large national brands. Roku believes that it’s better for streamers, brands, and our company that all businesses have a path to advertising in streaming. Roku Ads Manager provides a self-serve path for businesses of any size to get their brand on the big screen. Roku Ads Manager is looking for an Account Executive to help lead demand generation and client growth for our self-serve streaming ad platform. Below are some key roles and responsibilities: Prospecting:
Identify and target large pools of potential advertisers who could benefit from Roku Ads Manager’s self-serve ad platform. Use creative solutions to segment the market, build addressable lead list cohorts, and prioritize those for maximum return on outreach (e.g., sign ups + revenue). Outreach:
Initiate contact with potential advertisers through various channels, including email, platform-direct messaging, Zoom calls, and social media. Clearly communicate the value proposition of our self-serve ad platform and how it can meet the advertiser's objectives. Qualification:
Qualify leads to ensure they align with the ideal customer profile and are likely to benefit from the platform. Once qualified, ensure these advertisers have the resources and info they need to start spending, offering onboarding services if required. Onboarding:
Assist qualified new advertisers in setting up their accounts and campaigns, as needed. This includes answering questions, recommending best practices, and demoing the platform directly to brands. After onboarding, you’ll have the chance to grow the leads you feel have potential for meaningful revenue impact. Nurture & Support:
Cultivate relationships with top brands to encourage long-term engagement and loyalty. Collaborate with advertisers to optimize campaigns for better performance. Gather feedback from brands to improve advertiser growth and Roku products. Answer questions from advertisers via support channels. Upselling:
Identify opportunities for upselling additional features or services to existing advertisers. Collaborate with other teams to maximize revenue from existing clients. Reporting:
Generate and provide regular reports to management on key metrics, conversion rates, and overall platform success. Monitor and analyze KPIs to assess ad campaign performance. In summary, Ads Manager AEs play a pivotal role in driving customer acquisition, onboarding, and ongoing relationships with advertisers to maximize revenue and satisfaction. AEs are responsible for building relationships and helping clients and agencies drive business results through consultative selling, education, and client service. Ideal candidates will have the ability to drive advertisers’ marketing strategy coupled with a willingness to roll up their sleeves and execute the tactics. Success requires exceptional prioritization skills to differentiate service by priority accounts while delivering best-in-class customer service. You will be an individual contributor, while also maintaining an ownership mindset when influencing the product, working cross-functionally, and scaling. The role is fast-paced in a high-growth area, requiring the ability to work autonomously in an ever-changing environment. Sound like fun? For New York Only - The estimated annual salary for this position is between $56,00 and $85,000 annually. Compensation packages are based on factors unique to each candidate, including skill set, certifications, and location. This role is eligible for incentive compensation/commissions, health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off. What you’ll be doing
Prospect potential advertisers and agencies who can benefit from Roku’s solutions to grow their business Actively participate in all phases of the sales lifecycle including identifying and developing leads; meeting with future and existing clients; developing value propositions; and closing business Operate at scale, managing a high volume of accounts by identifying opportunities and prioritizing service according to revenue and potential Understand clients’ business and translate marketing objectives into results for advertisers, growing advertiser investment on the Roku self-serve ad platform Communicate effectively with advertisers, as well as internal Roku stakeholders; identify and communicate opportunities internally to improve Roku’s products based on advertiser feedback We’re excited if you have
Working knowledge of digital advertising marketplace, buying models, and technology 2+ years working in sales, growth marketing and/or a client facing role. Bonus points for working in client-facing roles at ad networks or mobile gaming companies Demonstrated ability in crafting and sending a high volume of personalized emails and overcoming objections Strength in ability to communicate value on the phone, in email, and over video demos Thrive when operating at scale, using data to drive operations and execution The ability to effectively collaborate with internal support and cross functional teams, while autonomously managing your own book of business Ambition for building from the ground up and seeking constant improvement for the business A naturally curious mindset, eager to learn and grow in a fast paced, dynamic environment A self-starter who’s hungry to attack new challenges that come with building a new line of business A growth hacker who believes in helping brands of any size grow with streaming ads Our Hybrid Work Approach
Roku fosters an inclusive and collaborative environment where teams work in the office Monday through Thursday. Fridays are flexible for remote work except for employees whose roles are required to be in the office five days a week or employees who are in offices with a five day in office policy. Benefits
Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our benefits include mental health and financial wellness resources, healthcare options, life, disability, retirement options, and paid time off. Not all benefits are available in all locations or for every role. For location-specific details, consult your recruiter. Accommodations
Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct inquiries to the information below: plain text contact: EmployeeRelations@Roku.com The Roku Culture
Roku is a fast-paced company focused on the company's success. We value talented, collaborative, approachable people who keep egos in check and bring humor. We are independent thinkers with big ideas who act boldly, move fast, and accomplish through collaboration and trust. We are problem-solvers who build and deliver solutions to customers. To learn more, visit the Roku factsheet at plain text: https://www.weareroku.com/factsheet. By providing your information, you acknowledge Roku may contact you about job roles and have read the Roku Applicant Privacy Notice and understand how your information will be used. If you do not wish to receive communications, you may unsubscribe by emailing WorkforcePrivacy@Roku.com.
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Teamwork makes the stream work. Roku is changing how the world watches TV. Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we aim to power every television in the world. Roku connects consumers to content, enables publishers to build and monetize audiences, and provides advertisers unique capabilities to engage consumers. From your first day at Roku, you will make a valuable contribution. We are a fast-growing public company where no one is a bystander, offering opportunities to delight millions of TV streamers while gaining experience across disciplines. The world is cutting the cord and streaming its TV online, changing how advertisers target, reach, and measure audiences in ways that broadcast TV and cable never could. The Roku Ads Manager is our answer to the growing demand in streaming advertising. Our self-serve platform entered General Availability (GA) in September 2024 and has momentum. The Ads Manager team is small, gritty, and focused on scaling the best streaming ad platform in the market. We move fast, pivot quickly, and work hard. We rally around decisions, challenge assumptions, and push the limits of what advertising can do for growth marketers and agencies. The Roku Ads Manager team is looking for an Account Executive to help scale our platform. About the role
TV ads were once reserved for large national brands. Roku believes that it’s better for streamers, brands, and our company that all businesses have a path to advertising in streaming. Roku Ads Manager provides a self-serve path for businesses of any size to get their brand on the big screen. Roku Ads Manager is looking for an Account Executive to help lead demand generation and client growth for our self-serve streaming ad platform. Below are some key roles and responsibilities: Prospecting:
Identify and target large pools of potential advertisers who could benefit from Roku Ads Manager’s self-serve ad platform. Use creative solutions to segment the market, build addressable lead list cohorts, and prioritize those for maximum return on outreach (e.g., sign ups + revenue). Outreach:
Initiate contact with potential advertisers through various channels, including email, platform-direct messaging, Zoom calls, and social media. Clearly communicate the value proposition of our self-serve ad platform and how it can meet the advertiser's objectives. Qualification:
Qualify leads to ensure they align with the ideal customer profile and are likely to benefit from the platform. Once qualified, ensure these advertisers have the resources and info they need to start spending, offering onboarding services if required. Onboarding:
Assist qualified new advertisers in setting up their accounts and campaigns, as needed. This includes answering questions, recommending best practices, and demoing the platform directly to brands. After onboarding, you’ll have the chance to grow the leads you feel have potential for meaningful revenue impact. Nurture & Support:
Cultivate relationships with top brands to encourage long-term engagement and loyalty. Collaborate with advertisers to optimize campaigns for better performance. Gather feedback from brands to improve advertiser growth and Roku products. Answer questions from advertisers via support channels. Upselling:
Identify opportunities for upselling additional features or services to existing advertisers. Collaborate with other teams to maximize revenue from existing clients. Reporting:
Generate and provide regular reports to management on key metrics, conversion rates, and overall platform success. Monitor and analyze KPIs to assess ad campaign performance. In summary, Ads Manager AEs play a pivotal role in driving customer acquisition, onboarding, and ongoing relationships with advertisers to maximize revenue and satisfaction. AEs are responsible for building relationships and helping clients and agencies drive business results through consultative selling, education, and client service. Ideal candidates will have the ability to drive advertisers’ marketing strategy coupled with a willingness to roll up their sleeves and execute the tactics. Success requires exceptional prioritization skills to differentiate service by priority accounts while delivering best-in-class customer service. You will be an individual contributor, while also maintaining an ownership mindset when influencing the product, working cross-functionally, and scaling. The role is fast-paced in a high-growth area, requiring the ability to work autonomously in an ever-changing environment. Sound like fun? For New York Only - The estimated annual salary for this position is between $56,00 and $85,000 annually. Compensation packages are based on factors unique to each candidate, including skill set, certifications, and location. This role is eligible for incentive compensation/commissions, health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off. What you’ll be doing
Prospect potential advertisers and agencies who can benefit from Roku’s solutions to grow their business Actively participate in all phases of the sales lifecycle including identifying and developing leads; meeting with future and existing clients; developing value propositions; and closing business Operate at scale, managing a high volume of accounts by identifying opportunities and prioritizing service according to revenue and potential Understand clients’ business and translate marketing objectives into results for advertisers, growing advertiser investment on the Roku self-serve ad platform Communicate effectively with advertisers, as well as internal Roku stakeholders; identify and communicate opportunities internally to improve Roku’s products based on advertiser feedback We’re excited if you have
Working knowledge of digital advertising marketplace, buying models, and technology 2+ years working in sales, growth marketing and/or a client facing role. Bonus points for working in client-facing roles at ad networks or mobile gaming companies Demonstrated ability in crafting and sending a high volume of personalized emails and overcoming objections Strength in ability to communicate value on the phone, in email, and over video demos Thrive when operating at scale, using data to drive operations and execution The ability to effectively collaborate with internal support and cross functional teams, while autonomously managing your own book of business Ambition for building from the ground up and seeking constant improvement for the business A naturally curious mindset, eager to learn and grow in a fast paced, dynamic environment A self-starter who’s hungry to attack new challenges that come with building a new line of business A growth hacker who believes in helping brands of any size grow with streaming ads Our Hybrid Work Approach
Roku fosters an inclusive and collaborative environment where teams work in the office Monday through Thursday. Fridays are flexible for remote work except for employees whose roles are required to be in the office five days a week or employees who are in offices with a five day in office policy. Benefits
Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our benefits include mental health and financial wellness resources, healthcare options, life, disability, retirement options, and paid time off. Not all benefits are available in all locations or for every role. For location-specific details, consult your recruiter. Accommodations
Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct inquiries to the information below: plain text contact: EmployeeRelations@Roku.com The Roku Culture
Roku is a fast-paced company focused on the company's success. We value talented, collaborative, approachable people who keep egos in check and bring humor. We are independent thinkers with big ideas who act boldly, move fast, and accomplish through collaboration and trust. We are problem-solvers who build and deliver solutions to customers. To learn more, visit the Roku factsheet at plain text: https://www.weareroku.com/factsheet. By providing your information, you acknowledge Roku may contact you about job roles and have read the Roku Applicant Privacy Notice and understand how your information will be used. If you do not wish to receive communications, you may unsubscribe by emailing WorkforcePrivacy@Roku.com.
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