Content Marketing Specialist, Emerging Technologies Job at Keysight Technologies

Thought Leadership Content Specialist, Grid Modernization & Emerging Technologies Join to apply for the Thought Leadership Content Specialist, Grid Modernization & Emerging Technologies role at Keysight Technologies Overview Keysight is at the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~15,000 employees create world‑class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Responsibilities Thought Leadership Strategy & Messaging: Support the development of messaging frameworks, narratives, and go‑to‑market plans for Keysight’s grid modernization and emerging technology solutions. Work cross‑functionally with product managers, engineers, field marketing, and sales teams to ensure consistency and clarity across regions and campaigns. Content Creation & Campaign Execution: Create and contribute to global thought leadership assets, including white papers, eBooks, blogs, videos, webinars, and event content. Support select in‑person and virtual industry events to educate the market, shape perception, and influence audiences that are nurtured into high‑quality marketing leads. Channel Activation & Performance Measurement: Adapt content for Keysight’s digital and social channels, working with designers, brand teams, and email specialists to maximize reach and engagement. Track performance against defined audience and engagement goals and use insights to refine future campaigns. Qualifications Bachelor’s degree in engineering, energy systems, physics, or a related technical field (or equivalent technical experience) Strong curiosity about energy, grid modernization, and emerging technologies Ability to quickly grasp complex technical topics and translate them into accessible, high‑quality content Excellent writing, editing, and presentation skills Strong ability to manage timelines and projects Experience with or interest in thought leadership, technical marketing, or B2B content creation Ability to perform competitive and industry analysis Strong analytical mindset; experience with tools like DOMO or Adobe Analytics is a plus Comfortable working with global, cross‑functional teams Why Keysight If the idea of helping shape how the industry thinks about the future of energy and grid modernization excites you, and you enjoy turning complex technology into stories that matter, Keysight offers the opportunity to learn fast, experiment, and make a real impact. Pay Range MIN $54,510.00 - MAX $112,140.00 Benefits Medical, dental and vision Health Savings Account Health Care and Dependent Care Flexible Spending Accounts Life, Accident, Disability insurance Business Travel Accident and Business Travel Health 401(k) Plan Flexible Time Off, Paid Holidays Paid Family Leave Discounts, Perks Tuition Reimbursement Adoption Assistance ESPP (Employee Stock Purchase Plan) Equal Opportunity Statement Keysight is an Equal Opportunity Employer. #J-18808-Ljbffr