Apex Systems LLC, a division of On Assignment, is an IT staffing and services firm specializing in providing IT professionals for contract, contract-to-hire, and direct placements. Apex also offers recruitment solutions for other select professional skills and workforce needs
Job Description
Automotive Digital Marketing firm seeking an SEO Specialist II. The SEO Specialist II develops and implements effective search engine optimization strategies to drive consumers to the websites of assigned end clients, with the goal of generating increased targeted web traffic and increased lead generation for our clients. The SEO Specialist II utilizes knowledge of natural search engine listings and employs the following SEO techniques:
Broad keyword analysis and the selection of brand and longtail keyword combinations
Reviews key metrics across the full website to access the effectiveness of SEO strategy
Competitive site analysis to increase the effectiveness of on-page optimization
Optimization of on page information including page content, meta tags, h tags, alt tags
Internal linking strategies to disperse value throughout the whole site
Submission of sites to Google and Bing Webmaster Tools
May engage in inbound and outbound link placement
May verify and optimize business and local listings for top search engines (e.g., Google, Bing, Yahoo!)
Qualifications
2+ years of experience in search engine optimization, working with top search engines (e.g. Google, Bing and Yahoo!) is required
1+ years of local search optimization and business and local listing experience preferred
Understanding of technical architectural and web design preferred
Experience with Search Engine Optimization concepts, current techniques and tools is required
1-2 years of experience in consumer Internet marketing is preferred
1+ years of written communications experience required
Experience with basic HTML coding is required
Proficiency in MS Office products (Excel, Word, Outlook) required
2+ years of experience in customer facing role required
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