Synova Partners
Director/Senior Director, Market Access (Class II device)
Located:
Boston, MA (remote based) Company Stage:
Series B - early clinical/commercial stage with FDA approval The Director/Senior Director of Strategic Reimbursement and Market Access is a senior, field-based leadership role responsible for developing and executing U.S. reimbursement and market access strategies that enable patient access. This position leads initiatives across coding, coverage, and payment, while providing strategic guidance and reimbursement education to the U.S. Sales organization. You will lead a team of field-based Reimbursement Access Managers, with responsibility for hiring, onboarding, development, and performance management. The Director/Senior Director plays a critical role in shaping the national reimbursement environment, establishing strong payer and key opinion leader (KOL) relationships, and supporting company growth through effective cross-functional collaboration. Success in this role requires exceptional leadership, strategic insight, and communication skills, along with the ability to operate effectively in a fast-paced, evolving environment. Key Responsibilities
Strategic Leadership Develop and lead comprehensive reimbursement and market access strategies for current and future products. Drive favorable coding, coverage, and payment decisions, including health technology assessments (HTAs). Influence and shape a national reimbursement landscape that expands patient access. Stakeholder Engagement Coordinate and support KOL presentations to key decision-makers, including CMS, medical directors, and HTA committees. Build and maintain strong relationships with Coverage Advisory Workgroup (CAW) members, KOLs, and professional societies. Partner with external vendors to enhance patient access solutions, services, and overall customer experience. Reimbursement Education & Support Provide reimbursement education and strategic support to internal and external stakeholders, addressing knowledge gaps and access challenges. Develop compliant reimbursement tools and educational materials tailored to regional and customer-specific needs. Identify reimbursement barriers and implement training programs and initiatives to address them. Support U.S. Sales reimbursement training and ongoing field guidance. Operational Leadership Lead and manage the Reimbursement Access team, including hiring, training, coaching, and performance management. Establish and maintain operational processes that deliver high-quality support to internal teams and customers. Collaborate cross-functionally to align on coding, coverage, and payment strategies. Maintain deep awareness of local, regional, and national reimbursement dynamics through research, industry engagement, and stakeholder interaction. Monitor and analyze reimbursement policies impacting the company and competitive products. Field Engagement Partner closely with regional and local sales teams to support priority accounts and reduce patient access barriers. Engage directly with customers, providers, and other stakeholders through field travel and industry conferences. Serve as a visible, customer-facing leader representing the company's reimbursement and market access strategy. Qualifications, Skills & Experience
Education Bachelor’s degree in Business, Economics, Basic Sciences, or a related field (required). Graduate degree or coursework in Health Policy (highly desirable). Experience Minimum of 15 years of experience in medical device reimbursement, coding, coverage, and payment. Demonstrated success leading field-based reimbursement teams with direct reports. Proven experience supporting internal stakeholders (Sales, Strategic Accounts, Executive Leadership) and external customers (physician offices, ASCs, hospitals). Technical & Professional Skills Advanced knowledge of CPT, ICD-10, HCPCS, and place-of-service coding. Deep understanding of Medicare, Medicaid, and commercial payer reimbursement policies. Working knowledge of healthcare benefits, including deductibles, out-of-pocket costs, and exclusions. Proficiency in Microsoft Word, Excel, PowerPoint, and Outlook. CPC accreditation preferred. Strong analytical, problem-solving, and communication skills. Ability to perform at a high level in a fast-paced, cross-functional environment. Additional Information Travel:
Up to 30% (field visits, customer meetings, conferences). Work Environment:
Field-based role with regular collaboration across Sales, Market Access, and external stakeholders.
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Located:
Boston, MA (remote based) Company Stage:
Series B - early clinical/commercial stage with FDA approval The Director/Senior Director of Strategic Reimbursement and Market Access is a senior, field-based leadership role responsible for developing and executing U.S. reimbursement and market access strategies that enable patient access. This position leads initiatives across coding, coverage, and payment, while providing strategic guidance and reimbursement education to the U.S. Sales organization. You will lead a team of field-based Reimbursement Access Managers, with responsibility for hiring, onboarding, development, and performance management. The Director/Senior Director plays a critical role in shaping the national reimbursement environment, establishing strong payer and key opinion leader (KOL) relationships, and supporting company growth through effective cross-functional collaboration. Success in this role requires exceptional leadership, strategic insight, and communication skills, along with the ability to operate effectively in a fast-paced, evolving environment. Key Responsibilities
Strategic Leadership Develop and lead comprehensive reimbursement and market access strategies for current and future products. Drive favorable coding, coverage, and payment decisions, including health technology assessments (HTAs). Influence and shape a national reimbursement landscape that expands patient access. Stakeholder Engagement Coordinate and support KOL presentations to key decision-makers, including CMS, medical directors, and HTA committees. Build and maintain strong relationships with Coverage Advisory Workgroup (CAW) members, KOLs, and professional societies. Partner with external vendors to enhance patient access solutions, services, and overall customer experience. Reimbursement Education & Support Provide reimbursement education and strategic support to internal and external stakeholders, addressing knowledge gaps and access challenges. Develop compliant reimbursement tools and educational materials tailored to regional and customer-specific needs. Identify reimbursement barriers and implement training programs and initiatives to address them. Support U.S. Sales reimbursement training and ongoing field guidance. Operational Leadership Lead and manage the Reimbursement Access team, including hiring, training, coaching, and performance management. Establish and maintain operational processes that deliver high-quality support to internal teams and customers. Collaborate cross-functionally to align on coding, coverage, and payment strategies. Maintain deep awareness of local, regional, and national reimbursement dynamics through research, industry engagement, and stakeholder interaction. Monitor and analyze reimbursement policies impacting the company and competitive products. Field Engagement Partner closely with regional and local sales teams to support priority accounts and reduce patient access barriers. Engage directly with customers, providers, and other stakeholders through field travel and industry conferences. Serve as a visible, customer-facing leader representing the company's reimbursement and market access strategy. Qualifications, Skills & Experience
Education Bachelor’s degree in Business, Economics, Basic Sciences, or a related field (required). Graduate degree or coursework in Health Policy (highly desirable). Experience Minimum of 15 years of experience in medical device reimbursement, coding, coverage, and payment. Demonstrated success leading field-based reimbursement teams with direct reports. Proven experience supporting internal stakeholders (Sales, Strategic Accounts, Executive Leadership) and external customers (physician offices, ASCs, hospitals). Technical & Professional Skills Advanced knowledge of CPT, ICD-10, HCPCS, and place-of-service coding. Deep understanding of Medicare, Medicaid, and commercial payer reimbursement policies. Working knowledge of healthcare benefits, including deductibles, out-of-pocket costs, and exclusions. Proficiency in Microsoft Word, Excel, PowerPoint, and Outlook. CPC accreditation preferred. Strong analytical, problem-solving, and communication skills. Ability to perform at a high level in a fast-paced, cross-functional environment. Additional Information Travel:
Up to 30% (field visits, customer meetings, conferences). Work Environment:
Field-based role with regular collaboration across Sales, Market Access, and external stakeholders.
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