Purdue University Fort Wayne is currently seeking a fulltime, onsite
Content Strategy Director (40491)
in the Marketing Services Department. Content Strategy Director will work closely with Admissions, Enrollment Management, Academic Colleges, Student Life Athletics, and other campus partners.
Primary Responsibilities
Develop and lead a comprehensive, university-wide content strategy that aligns with Purdue Fort Wayne's brand, strategic priorities, and enrollment goals.
Serve as the creative lead for telling the Mastodon story across platforms, audiences, and campaigns.
Lead storytelling initiatives that highlight students, alumni, faculty, staff, programs, and campus life.
Oversee and contribute to the creation of written, visual, video, and photographic content.
Assist with hands-on content generation when needed, including writing, editing, concept development, and creative direction.
Supervise and support the social media team, setting clear expectations, priorities, and creative direction.
Other duties as assigned.
Required Qualifications
Bachelor's degree in marketing, communications, journalism, digital media, or a related field.
Minimum of 5 years of progressive experience in content strategy, storytelling, or digital marketing.
Demonstrated experience supervising or leading creative teams.
Excellent writing, editing, and storytelling skills.
Experience developing content for multiple platforms and audiences.
Strong portfolio showcasing storytelling, content campaigns, and/or social media leadership.
Free tuition through Purdue University Global.
Fee remission for a traditional Purdue degree for yourself, your spouse, and your child(ren).
Insurance starts on first day of employment.
Generous Paid Time Off – additional PTO in December.
Purdue will not sponsor employment authorization for this position.
Resumes and cover letters that contain portraits or personal information are not permitted.
A background check and misconduct screen will be required for employment in this position.
A Motor Vehicle Records check will be required for this position.
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Content Strategy Director (40491)
in the Marketing Services Department. Content Strategy Director will work closely with Admissions, Enrollment Management, Academic Colleges, Student Life Athletics, and other campus partners.
Primary Responsibilities
Develop and lead a comprehensive, university-wide content strategy that aligns with Purdue Fort Wayne's brand, strategic priorities, and enrollment goals.
Serve as the creative lead for telling the Mastodon story across platforms, audiences, and campaigns.
Lead storytelling initiatives that highlight students, alumni, faculty, staff, programs, and campus life.
Oversee and contribute to the creation of written, visual, video, and photographic content.
Assist with hands-on content generation when needed, including writing, editing, concept development, and creative direction.
Supervise and support the social media team, setting clear expectations, priorities, and creative direction.
Other duties as assigned.
Required Qualifications
Bachelor's degree in marketing, communications, journalism, digital media, or a related field.
Minimum of 5 years of progressive experience in content strategy, storytelling, or digital marketing.
Demonstrated experience supervising or leading creative teams.
Excellent writing, editing, and storytelling skills.
Experience developing content for multiple platforms and audiences.
Strong portfolio showcasing storytelling, content campaigns, and/or social media leadership.
Free tuition through Purdue University Global.
Fee remission for a traditional Purdue degree for yourself, your spouse, and your child(ren).
Insurance starts on first day of employment.
Generous Paid Time Off – additional PTO in December.
Purdue will not sponsor employment authorization for this position.
Resumes and cover letters that contain portraits or personal information are not permitted.
A background check and misconduct screen will be required for employment in this position.
A Motor Vehicle Records check will be required for this position.
#J-18808-Ljbffr