Marketing Specialist Job at Charles Industries in Schaumburg
Charles Industries, Schaumburg, IL, US, 60159
Job Summary:
The Marketing Specialist develops and executes marketing initiatives to drive brand awareness and customer acquisition in alignment with business objectives.
Supervisory Responsibilities:
Required Skills/Abilities:
Physical Requirements:
The physical demands described represent those an employee must successfully perform. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.
The work environment characteristics described are representative of those an employee encounters while performing the essential job functions.
The pay range for this position is $64,000-$70,953 annually. The base pay offered may vary depending on the position offered, geographic location, education, training, and/or experience.
The Marketing Specialist develops and executes marketing initiatives to drive brand awareness and customer acquisition in alignment with business objectives.
Supervisory Responsibilities:
- none
- Maintain product and marketing content across website, portals, and intranet.
- Manage website content.
- Update product documents and support new product launches.
- Execute email marketing campaigns, social media content, and basic performance reporting.
- Monitor marketing KPIs and track campaign performance.
- Conduct market and competitive research to support campaign development.
- Develop and distribute marketing materials, collateral, and promotional items.
- Support distributor and channel marketing initiatives.
- Coordinate logistics, personnel, and materials for trade shows, events, and community outreach.
- Support internal communications (newsletters, presentations, emails).
- Track project progress and coordinate deliverables with internal teams and external vendors.
- Perform other duties as assigned.
Required Skills/Abilities:
- Strong oral and written communication skills required.
- Good interpersonal skills are required to work effectively with others.
- Strong organizational and time management skills.
- Bachelor's degree, preferably in Marketing or Business.
- At least 2 years of work-related experience.
- Experience in marketing and analytics tools such as Google Analytics, and similar platforms.
- Experience with SEO and SEM.
- Knowledge of Microsoft Office (Word, Excel, and PowerPoint).
- Knowledge of WordPress, HubSpot, Hootsuite, Monday.com, and AI tools is preferred.
Physical Requirements:
The physical demands described represent those an employee must successfully perform. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.
- Employees must regularly lift and/or move up to 15 pounds.
The work environment characteristics described are representative of those an employee encounters while performing the essential job functions.
- Employees regularly work in an office environment.
The pay range for this position is $64,000-$70,953 annually. The base pay offered may vary depending on the position offered, geographic location, education, training, and/or experience.