ICR
Job Title: Social Media Specialist, Digital.
Department: Public Relations (Blue Engine)
Reports to: Senior Vice President, Digital
Job Overview The Social Media Specialist will execute day-to-day digital strategies for client campaigns, including organic social media content, executive thought leadership, and paid social media with oversight from senior team members. This role requires strong project management skills, attention to detail, and the ability to work within a larger client team to deliver results.
Key Responsibilities Execute digital strategies for client campaigns across healthcare, real estate, and executive channels, and paid social media
Track and report on client social media performance, providing insights for optimization
Work with senior team members to refine and optimize strategies
Collaborate with creative, internal and client teams to ensure success
Manage relationships with client and internal partners
Oversee community management on social media platforms, engaging with audiences to foster brand loyalty and encourage engagement
Lead client content calendar creation, ensuring content aligns with client brand voice, public relations, investor relations and marketing goals
Ensure all strategies and work are reviewed by the SVP, VP, and/or Director of Digital to ensure alignment within ICR and client goals and standards
Assist in business development efforts, including proposal creation and client pitching as assigned
Qualifications 1-3 years of experience in digital marketing
Completed Bachelor's Degree at time of application
Strong understanding of social media platforms, digital tools, and campaign metrics (Sprout, Tagger, Brandwatch, etc.)
Detail-oriented with strong project management skills
Ability to collaborate across teams and manage multiple projects simultaneously
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