Product Marketing Manager – Drafting Solutions (Kira and Transact)
Litera, Austin, Texas, us, 78716
Job Description
Join the Legal Tech Revolution at Litera. We’re on a mission to Raise The Bar™️ for the legal profession by delivering transformational and globally trusted solutions to law firms and corporate legal teams worldwide. For 30 years, we’ve been a leader in legal tech innovation, leading the legal AI revolution with the world’s largest law firms as clients. If you’re passionate about building AI‑forward solutions that scale globally and want your work to impact millions of legal professionals, this is your opportunity to be part of an extraordinary team that’s elevating the craft of law.
This position can be based in Austin | Boston | Chicago | Denver | New Jersey | New York City | Philadelphia | Raleigh or Toronto. Candidates should reside within reasonable commuting distance, as this role requires on‑site presence at least three days per week.
Overview As a Product Marketing Manager – Drafting solutions at Litera, you will be part of a dynamic team passionate about driving innovation in the legal technology space. You will work with cutting‑edge tools and collaborate with industry experts to deliver solutions that make a real difference in the legal profession.
Key Responsibilities
Strategic Product Marketing & Execution: Define the product GTM strategy and the right mix of marketing tactics and programs to support your product area. Work closely with Segment, Growth and Product teams to execute your product marketing plan and act as the lead coordinator across relevant teams.
Product Messaging & Content Creation: Own product‑related marketing content from conceptualization, market and SME validation, creation, delivery, and measurement. (Resources include product collateral, sales presentations, talking points, demo/video scripts, battlecards, web copy, blogs, competitive analysis, and more).
Product Launch Strategy & Execution: Work in tight alignment with Product Management to understand new features and the value to our customers. Lead the planning and execution of product launches to maximize market penetration and sales impact, complete with the right message and content relevant to each launch (minor or major).
Sales Enablement Support: Be the Revenue and Sales Enablement team’s “go‑to” person for product‑specific questions. Leverage market feedback, positioning documents, product release notes, and competitive research to build, deploy, and measure regularly scheduled sales enablement and product training to support the Revenue team.
Market & Competitive Intelligence: Stay current on market‑specific trends and strategies seen from competitors and customers to develop and update competitive battlecards on a quarterly basis. Monitor and analyze competitor trends, market trends, and sales performance to propose informed product, marketing, and sales recommendations.
Market Outreach: Drive demand and co‑develop up‑sell and cross‑sell campaigns, identify target audiences, supporting content, and measure results.
Customer References: Understand how our customers use our products, assist in the creation of customer case studies that articulate the challenges customers faced before working with Litera, and the ROI received after implementation to drive qualified leads and engage customers.
Qualifications
7+ years of marketing with focus on the product marketing function
3+ years B2B marketing experience
Familiar with the buyer’s journey and how to deliver the right message at the right time
Legal industry a plus, not required
Skilled in value‑based storytelling and defining product messaging throughout various stages of the funnel
Excellent communicator; strong written and verbal communication skills (marketing copy, presentation development, emails, etc.)
Self‑starter; proactive approach to problem‑solving and always take initiative
Problem solver; comfortable under pressure and find ways to remove barriers or define workarounds
Respectful; know when to push on what you believe in and when to pull back
Team‑player; collaborator that supports the PMM team and teams across the organization
Flexible and dependable; exceptional time management and ability to adapt nimbly to evolving priorities
Strategic and empathetic; put yourself in the shoes of a customer or sales and view the world from their perspective
Business‑minded; balance analytical and intuitive problem‑solving with a revenue goal in mind
Why Join Litera
The company culture: We emphasize helping each other grow, doing the right thing always, and being part of a journey to amplify impact.
Commitment to Employees: Our people commitment is based on what employees love most about being part of the team.
Global, Dynamic, and Diverse Team: A global company with ambitious goals and unlimited opportunities.
Comprehensive Benefits Package: Health insurance, retirement savings plans, generous paid time off, and a supportive work‑life balance.
Career Growth and Development: Career paths and opportunities for professional development.
Pay Transparency Notice for Location The annual salary range for this position is $80,000 to $100,000. Actual compensation is determined by factors including education, work experience, certifications, and other relevant qualifications.
Litera offers a comprehensive benefits package including health, dental, and vision insurance, 401(k) with company contribution, and incentive and recognition programs. All benefits are subject to eligibility requirements.
Litera is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
#J-18808-Ljbffr
Join the Legal Tech Revolution at Litera. We’re on a mission to Raise The Bar™️ for the legal profession by delivering transformational and globally trusted solutions to law firms and corporate legal teams worldwide. For 30 years, we’ve been a leader in legal tech innovation, leading the legal AI revolution with the world’s largest law firms as clients. If you’re passionate about building AI‑forward solutions that scale globally and want your work to impact millions of legal professionals, this is your opportunity to be part of an extraordinary team that’s elevating the craft of law.
This position can be based in Austin | Boston | Chicago | Denver | New Jersey | New York City | Philadelphia | Raleigh or Toronto. Candidates should reside within reasonable commuting distance, as this role requires on‑site presence at least three days per week.
Overview As a Product Marketing Manager – Drafting solutions at Litera, you will be part of a dynamic team passionate about driving innovation in the legal technology space. You will work with cutting‑edge tools and collaborate with industry experts to deliver solutions that make a real difference in the legal profession.
Key Responsibilities
Strategic Product Marketing & Execution: Define the product GTM strategy and the right mix of marketing tactics and programs to support your product area. Work closely with Segment, Growth and Product teams to execute your product marketing plan and act as the lead coordinator across relevant teams.
Product Messaging & Content Creation: Own product‑related marketing content from conceptualization, market and SME validation, creation, delivery, and measurement. (Resources include product collateral, sales presentations, talking points, demo/video scripts, battlecards, web copy, blogs, competitive analysis, and more).
Product Launch Strategy & Execution: Work in tight alignment with Product Management to understand new features and the value to our customers. Lead the planning and execution of product launches to maximize market penetration and sales impact, complete with the right message and content relevant to each launch (minor or major).
Sales Enablement Support: Be the Revenue and Sales Enablement team’s “go‑to” person for product‑specific questions. Leverage market feedback, positioning documents, product release notes, and competitive research to build, deploy, and measure regularly scheduled sales enablement and product training to support the Revenue team.
Market & Competitive Intelligence: Stay current on market‑specific trends and strategies seen from competitors and customers to develop and update competitive battlecards on a quarterly basis. Monitor and analyze competitor trends, market trends, and sales performance to propose informed product, marketing, and sales recommendations.
Market Outreach: Drive demand and co‑develop up‑sell and cross‑sell campaigns, identify target audiences, supporting content, and measure results.
Customer References: Understand how our customers use our products, assist in the creation of customer case studies that articulate the challenges customers faced before working with Litera, and the ROI received after implementation to drive qualified leads and engage customers.
Qualifications
7+ years of marketing with focus on the product marketing function
3+ years B2B marketing experience
Familiar with the buyer’s journey and how to deliver the right message at the right time
Legal industry a plus, not required
Skilled in value‑based storytelling and defining product messaging throughout various stages of the funnel
Excellent communicator; strong written and verbal communication skills (marketing copy, presentation development, emails, etc.)
Self‑starter; proactive approach to problem‑solving and always take initiative
Problem solver; comfortable under pressure and find ways to remove barriers or define workarounds
Respectful; know when to push on what you believe in and when to pull back
Team‑player; collaborator that supports the PMM team and teams across the organization
Flexible and dependable; exceptional time management and ability to adapt nimbly to evolving priorities
Strategic and empathetic; put yourself in the shoes of a customer or sales and view the world from their perspective
Business‑minded; balance analytical and intuitive problem‑solving with a revenue goal in mind
Why Join Litera
The company culture: We emphasize helping each other grow, doing the right thing always, and being part of a journey to amplify impact.
Commitment to Employees: Our people commitment is based on what employees love most about being part of the team.
Global, Dynamic, and Diverse Team: A global company with ambitious goals and unlimited opportunities.
Comprehensive Benefits Package: Health insurance, retirement savings plans, generous paid time off, and a supportive work‑life balance.
Career Growth and Development: Career paths and opportunities for professional development.
Pay Transparency Notice for Location The annual salary range for this position is $80,000 to $100,000. Actual compensation is determined by factors including education, work experience, certifications, and other relevant qualifications.
Litera offers a comprehensive benefits package including health, dental, and vision insurance, 401(k) with company contribution, and incentive and recognition programs. All benefits are subject to eligibility requirements.
Litera is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
#J-18808-Ljbffr