Communications Specialist II - Tradeshow & Events - Broomfield CO
VetJobs, Broomfield, Colorado, United States, 80020
Overview
BAE Systems is seeking an experienced Marketing and Communications (MarCom) Specialist to join our Customer Engagement, Events, and Operations team. In this role you will drive strategic storytelling at corporate industry tradeshows in the United States and around the world. You will be responsible for the strategic planning and execution of BAE Systems SMS’ marketing communications activities to promote the products, capabilities, and successes of a global organization. Partnering with key stakeholders, you will build an in-depth knowledge of the organization’s technology, innovation, and culture to inform critical projects and campaigns. As a trusted advisor, you will create, drive, and oversee strategic, integrated exhibition plans to ensure message alignment, generate leads and increase return on investment in support of business priorities.
The Strategic Operations (StratOps) Strategic Capabilities Unit, consists of Washington DC Operations, Marketing & Communications and Strategic Development. The StratOps team promotes and elevates the business within our markets, works with customers and industry to influence and drive growth and facilitate collaboration across the business enterprise to increase opportunities.
What You’ll Do
Assist MarCom Manager/Leadership in determining which trade shows are strategically aligned with the ongoing strategic plan, each trade show’s focus, and who should attend the show. Ensure high quality presence at each show as needed.
Execute, Support And/or Manage The Following
Provide regular updates to keep all stakeholders abreast of upcoming events and deadlines.
Partner with the MarCom and Business Partner Team to develop event-oriented pre-show promotions.
Create pre-show briefing documents and run pre-show business meetings.
Manage and coordinate the logistics of the exhibit property including maintenance of the trade show exhibit, demonstration equipment and all accessories.
Conduct and communicate post-show analysis, including metrics. May assist in developing tracking and measurement tools and processes.
Work with business development/new business/sales to ensure leads are distributed and followed up in a timely manner.
Recognize/recommend opportunities to sponsor conference sessions that align with marketing goals.
Work with tradeshow/event organizers and MarCom team to promote Ball speakers on official conference program.
Work closely with leadership and business development across SMS businesses to develop measurable exhibition strategies for key capabilities and technologies in support of the brand, strategy and business and growth objectives.
Implement the corporate identity and branding standards for exhibitions across the SMS business.
Collaborate with internal graphic designers, web developers and video team to create impactful marketing materials for exhibitions.
Manage, coordinate, and support the development of key messages and social media content to promote company exhibitions with external audiences.
Coordinate, and support marketing content and provide strategic communications counsel and guidance to senior leadership for external engagements such as speaking opportunities at industry events.
Drive collaboration across a matrixed team of diverse Communications professionals.
Provide strategic communications counsel and guidance to senior leadership.
Collaborate with other business segments and BAE Systems, Inc. headquarters teams on joint exhibitions.
Monitor the competitive environment to proactively identify trends and potential issues for sector, campaign and communications leaders and teams. Recommend and support solutions.
Report to the Manager of Customer Engagement, Events and Marketing Operations and be a key member of the Marketing & Communication’s team in BAE Systems’ SMS sector.
Create/adapt and manage forms, checklists, procedures, and work instructions for pop up tradeshow kits to distribute to orgs as necessary.
Maintain a regular and predictable work schedule.
Establish and maintain effective working relationships within the department, the Strategic Business Units, Strategic Capabilities Units and the Company. Interact appropriately with others in order to maintain a positive and productive work environment.
Perform other duties as necessary.
On-Site Work Environment This position requires regular in-person engagement by working on-site three or more days each normally scheduled week in the primary work location. Travel and local commute between company campuses and other possible non-company locations may be required.
Working Conditions Work is performed in an office environment, laboratory, cleanroom, or production floor.
Education and Qualifications
Auto req ID: 463815BR
Minimum Education Required: Bachelors
Job_Category: Communications
Additional Qualifications/Responsibilities: Required Education, Experience, & Skills
Bachelor’s degree in a related field plus 2 or more years related experience. Each higher-level degree, i.e., Master’s Degree or Ph.D., may substitute for two years of experience. Related technical experience may be considered in lieu of education. Degree must be from a university, college, or school which is accredited by an agency recognized by the US Secretary of Education, US Department of Education.
Excellent communications skills.
Solid project and event management skills.
Demonstrated relationship building, negotiation, time management and influencing skills.
Established business acumen.
Demonstrated track record of leading enterprise-level communications projects, events and campaigns.
In-depth knowledge of modern communications tactics, media, procedures, and concepts.
Ability to be a networker, collaborator and motivator with a strong desire to learn and grow.
Ability to work collaboratively and act as one team by supporting others to achieve our vision, and fulfill our missions.
Ability to simultaneously initiate, prioritize, and coordinate multiple tasks in a fast-paced environment.
Proficiency in all MS Office programs.
A security clearance or access with Polygraph is not required to be eligible for this position. However, the applicant must be willing and eligible for submission, depending on program requirements, after an offer is accepted and must be able to maintain the applicable clearance/access.
As this position requires operating a company vehicle, an offer and subsequent employment are contingent upon possessing and maintaining a valid US driver's license and successful completion of a Motor Vehicle Record (MVR) check.
Preferred Education, Experience, & Skills
Degree in Communications, Journalism, English, or Marketing preferred.
Defense or high-tech industry event management and marketing experience preferred.
Exposure to Salesforce or other customer relationship management (CRM) platforms.
Exposure to Salesforce or other project management tools.
Certified Meeting Professional (CMP).
Certified Trade Show Marketer (CTSM).
Certified Exhibit Manager (CEM).
Pay Information Full-Time Salary Range: $67406 - $114590
Location City: Broomfield
State: Colorado
Job Code Communications_Comm Communications
Affiliate Sponsor BAE Systems
#J-18808-Ljbffr
The Strategic Operations (StratOps) Strategic Capabilities Unit, consists of Washington DC Operations, Marketing & Communications and Strategic Development. The StratOps team promotes and elevates the business within our markets, works with customers and industry to influence and drive growth and facilitate collaboration across the business enterprise to increase opportunities.
What You’ll Do
Assist MarCom Manager/Leadership in determining which trade shows are strategically aligned with the ongoing strategic plan, each trade show’s focus, and who should attend the show. Ensure high quality presence at each show as needed.
Execute, Support And/or Manage The Following
Provide regular updates to keep all stakeholders abreast of upcoming events and deadlines.
Partner with the MarCom and Business Partner Team to develop event-oriented pre-show promotions.
Create pre-show briefing documents and run pre-show business meetings.
Manage and coordinate the logistics of the exhibit property including maintenance of the trade show exhibit, demonstration equipment and all accessories.
Conduct and communicate post-show analysis, including metrics. May assist in developing tracking and measurement tools and processes.
Work with business development/new business/sales to ensure leads are distributed and followed up in a timely manner.
Recognize/recommend opportunities to sponsor conference sessions that align with marketing goals.
Work with tradeshow/event organizers and MarCom team to promote Ball speakers on official conference program.
Work closely with leadership and business development across SMS businesses to develop measurable exhibition strategies for key capabilities and technologies in support of the brand, strategy and business and growth objectives.
Implement the corporate identity and branding standards for exhibitions across the SMS business.
Collaborate with internal graphic designers, web developers and video team to create impactful marketing materials for exhibitions.
Manage, coordinate, and support the development of key messages and social media content to promote company exhibitions with external audiences.
Coordinate, and support marketing content and provide strategic communications counsel and guidance to senior leadership for external engagements such as speaking opportunities at industry events.
Drive collaboration across a matrixed team of diverse Communications professionals.
Provide strategic communications counsel and guidance to senior leadership.
Collaborate with other business segments and BAE Systems, Inc. headquarters teams on joint exhibitions.
Monitor the competitive environment to proactively identify trends and potential issues for sector, campaign and communications leaders and teams. Recommend and support solutions.
Report to the Manager of Customer Engagement, Events and Marketing Operations and be a key member of the Marketing & Communication’s team in BAE Systems’ SMS sector.
Create/adapt and manage forms, checklists, procedures, and work instructions for pop up tradeshow kits to distribute to orgs as necessary.
Maintain a regular and predictable work schedule.
Establish and maintain effective working relationships within the department, the Strategic Business Units, Strategic Capabilities Units and the Company. Interact appropriately with others in order to maintain a positive and productive work environment.
Perform other duties as necessary.
On-Site Work Environment This position requires regular in-person engagement by working on-site three or more days each normally scheduled week in the primary work location. Travel and local commute between company campuses and other possible non-company locations may be required.
Working Conditions Work is performed in an office environment, laboratory, cleanroom, or production floor.
Education and Qualifications
Auto req ID: 463815BR
Minimum Education Required: Bachelors
Job_Category: Communications
Additional Qualifications/Responsibilities: Required Education, Experience, & Skills
Bachelor’s degree in a related field plus 2 or more years related experience. Each higher-level degree, i.e., Master’s Degree or Ph.D., may substitute for two years of experience. Related technical experience may be considered in lieu of education. Degree must be from a university, college, or school which is accredited by an agency recognized by the US Secretary of Education, US Department of Education.
Excellent communications skills.
Solid project and event management skills.
Demonstrated relationship building, negotiation, time management and influencing skills.
Established business acumen.
Demonstrated track record of leading enterprise-level communications projects, events and campaigns.
In-depth knowledge of modern communications tactics, media, procedures, and concepts.
Ability to be a networker, collaborator and motivator with a strong desire to learn and grow.
Ability to work collaboratively and act as one team by supporting others to achieve our vision, and fulfill our missions.
Ability to simultaneously initiate, prioritize, and coordinate multiple tasks in a fast-paced environment.
Proficiency in all MS Office programs.
A security clearance or access with Polygraph is not required to be eligible for this position. However, the applicant must be willing and eligible for submission, depending on program requirements, after an offer is accepted and must be able to maintain the applicable clearance/access.
As this position requires operating a company vehicle, an offer and subsequent employment are contingent upon possessing and maintaining a valid US driver's license and successful completion of a Motor Vehicle Record (MVR) check.
Preferred Education, Experience, & Skills
Degree in Communications, Journalism, English, or Marketing preferred.
Defense or high-tech industry event management and marketing experience preferred.
Exposure to Salesforce or other customer relationship management (CRM) platforms.
Exposure to Salesforce or other project management tools.
Certified Meeting Professional (CMP).
Certified Trade Show Marketer (CTSM).
Certified Exhibit Manager (CEM).
Pay Information Full-Time Salary Range: $67406 - $114590
Location City: Broomfield
State: Colorado
Job Code Communications_Comm Communications
Affiliate Sponsor BAE Systems
#J-18808-Ljbffr