SalaryGuide
Responsibilities
Collaborate with the performance marketing team to develop, execute, and maintain an efficient, scalable paid search strategy for clients Manage and optimize paid search campaigns across platforms, including Google Ads, Bing Ads, LinkedIn, and Meta Manage various campaign elements such as ad copy creation, bid management, and budget allocation Monitor and evaluate campaign results, performance, and KPIs across relevant advertising channels Analyze campaign data, generate insightful reports, and provide actionable recommendations for continuous optimization and improvement Maintain clear and regular communication with clients and the internal team on campaign status, performance, goals, and optimizations Provide SEO analysis and recommendations in coordination with the elements and structure of websites and web pages Perform extensive keyword research and analysis to identify relevant, high-performing search terms, and uncover new opportunities Requirements
Experience: 4-6 years of demonstrable experience in paid search Paid Media Proficiency: Proven proficiency in managing paid search campaigns on Google Ads and Bing Ads Experience with other relevant digital advertising platforms (LinkedIn & Meta) is a plus Analytical Skills: Strong analytical skills and the ability to derive actionable insights from campaign data using tools like Google Analytic SEO Tools: Familiarity with keyword research tools (e.g., Google Keyword Planner, SEMrush) Certifications: Google Ads Certified and Google Analytics Certified are required Experience working with Google Search Console and Google Tag Manager is also required Education: A bachelor’s degree in a related field (Marketing, Advertising, Finance, Economics, or Business Development) is desired Preferred
Experience with LinkedIn & Meta is a plus (no additional)
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Collaborate with the performance marketing team to develop, execute, and maintain an efficient, scalable paid search strategy for clients Manage and optimize paid search campaigns across platforms, including Google Ads, Bing Ads, LinkedIn, and Meta Manage various campaign elements such as ad copy creation, bid management, and budget allocation Monitor and evaluate campaign results, performance, and KPIs across relevant advertising channels Analyze campaign data, generate insightful reports, and provide actionable recommendations for continuous optimization and improvement Maintain clear and regular communication with clients and the internal team on campaign status, performance, goals, and optimizations Provide SEO analysis and recommendations in coordination with the elements and structure of websites and web pages Perform extensive keyword research and analysis to identify relevant, high-performing search terms, and uncover new opportunities Requirements
Experience: 4-6 years of demonstrable experience in paid search Paid Media Proficiency: Proven proficiency in managing paid search campaigns on Google Ads and Bing Ads Experience with other relevant digital advertising platforms (LinkedIn & Meta) is a plus Analytical Skills: Strong analytical skills and the ability to derive actionable insights from campaign data using tools like Google Analytic SEO Tools: Familiarity with keyword research tools (e.g., Google Keyword Planner, SEMrush) Certifications: Google Ads Certified and Google Analytics Certified are required Experience working with Google Search Console and Google Tag Manager is also required Education: A bachelor’s degree in a related field (Marketing, Advertising, Finance, Economics, or Business Development) is desired Preferred
Experience with LinkedIn & Meta is a plus (no additional)
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