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Sr. Social Media Strategist

The Zimmerman Agency, Tallahassee, Florida, us, 32318

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As a Senior Social Media Strategist, you’ll act as the day-to-day client contact and social lead for assigned accounts. You’ll oversee all social media activities—including organic and paid social, influencer partnerships, and community management—serving as the primary agency voice on all things social. You’ll mentor junior team members, ensure best-in-class execution, and collaborate closely with cross-disciplinary teams including Creative, Media, Accounts, and PR to drive client success.

Responsibilities

Serve as the main point of contact for clients on social strategy, planning, and execution

Develop integrated social media strategies across organic, paid, and influencer channels

Lead content ideation, editorial calendar planning, and campaign execution

Oversee paid social campaigns from planning to reporting, optimizing for KPI’s

Guide community management and social listening efforts, ensuring brand voice consistency

Analyze and report on social performance, providing actionable insights and recommendations

Manage and mentor junior team members (Managers, Coordinators) as needed

Stay on top of trends, tools, and best practices in the social/digital space

Qualifications

3-5 years of social media experience in an agency or brand setting

Proven ability to lead social strategy and client communications

Experience with paid social execution (Meta, TikTok, Pinterest, LinkedIn, etc.)

Strong understanding of influencer marketing and community building

Excellent communication and presentation skills

Analytical mindset; experience with social analytics tools (e.g., Sprout, Sprinklr, Meltwater)

Competitive salary and benefits package

Hybrid work flexibility

Generous PTO and paid holidays

Professional development opportunities

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