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Marketing Analytics Manager

BCforward, New York, New York, us, 10261

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Overview New York, NY or Los Angeles, CA (Hybrid)

Looking for a

Global Marketing Analytics – Senior Manager

to join its Global Marketing & Social Analytics team. This role is critical in shaping

data-driven theatrical marketing strategies

across the U.S. and international markets.

What You’ll Do

Lead advanced

marketing analytics and insights

to inform creative, media, and campaign strategy decisions

Drive

campaign performance analysis

across paid and organic channels (digital, TV, streaming, social)

Design and analyze

marketing experiments, A/B tests, and brand lift studies

Partner closely with

creative and media teams

to optimize content rotation and media strategy

Analyze audience behavior, social listening data, and box office trends to uncover actionable insights

Deliver high-impact presentations and storytelling for senior stakeholders

Conduct competitive and industry trend analysis to guide strategic planning

What We’re Looking For

6+ years

of experience in marketing analytics, consumer insights, or media analytics

2+ years

of experience within a

major studio, streaming platform, or theatrical marketing agency

Strong expertise in

campaign effectiveness, experimentation, and performance optimization

Deep understanding of

TV, streaming, digital, and social media metrics

Experience working with

data visualization tools

(Tableau, Looker, Power BI, Google Data Studio)

Exposure to

social listening and audience intelligence tools

is a plus

Excellent communication skills with the ability to translate data into insights

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