City of Glendale AZ
Destination Development - Sports & Events Manager
City of Glendale AZ, Glendale, Arizona, us, 85318
Overview
Destination Development - Sports & Events Manager The City of Glendale is a world-class sports, entertainment, and visitor destination experiencing rapid economic growth. Our Economic Development Department attracts new investment, supports existing businesses, and enhances the quality of life for residents and visitors alike. Our destination-focused teams grow and enhance meetings, conventions, sports, and special events to drive economic impact, job creation, and community vitality. The Role
The Destination Development - Sports & Events Manager develops and implements sports- and event-generating programs to promote Glendale as a premier destination for tournaments, signature events, and entertainment experiences. Generates bed tax, retail, and restaurant sales tax revenues by attracting high-quality sports and leisure events. Manages sales strategies and recruitment programs; represents the City at local, regional, national, and international sports industry trade shows, sales missions, and events. Works collaboratively with City departments, venues, and hospitality partners to enhance Glendale’s visibility. Organizes site visits and familiarization tours for sports organizers and stakeholders, develops customized itineraries, and prepares sales, business plans, and economic impact reports as requested. Responsibilities
Develop and implement sports and event sales strategies and activities to promote Glendale and the region as a premier sports and entertainment destination. Generate quality leads for Glendale hotels, sports venues, and tourism-related businesses to increase revenues and economic impact. Plan, execute, and manage sales efforts for the City at local, regional, national, and international sports trade shows, sales missions, and industry events; coordinate stakeholder partnerships, trip reports, and follow-up. Build relationships with sports and tourism professionals to attract tournaments, signature events, and fan experiences in partnership with hospitality and tourism organizations. Organize familiarization tours and site visits of Glendale for sports organizers and event planners, including itineraries and securing accommodations. Administer the Tourism Investment Fund and support related grant or funding processes. Generate sports sales reports, business plans, and economic impact data; provide content for social media and digital platforms. Respond to marketing and advertising requests from vendors, sports organizations, and potential partners; coordinate and facilitate activities related to advertising, sponsorships, and marketing collateral. Maintain lead and client data in a CRM system. Assist sports clients and event planners with logistics, communications, and City service coordination; assist with operation of the Glendale Visitor Center as needed. Maintain regular and reliable attendance; demonstrate excellent customer service, integrity, and commitment to innovation and fiscal responsibility. Participate in public relations, media opportunities, and publicity functions to promote Glendale, its sports industry, and its assets; develop promotional relationships with sports commissions, event rights holders, and hospitality partners. Facilitate and maintain the stakeholder membership program; operate a City vehicle for business travel. Perform other related duties as assigned. Experience & Education
Three years of experience in sports event sales, tourism, or hospitality/event sales. Bachelor’s degree in sports management, tourism, business administration, marketing, or a related field. Any equivalent combination of education, training, and experience that provides the required knowledge, skills, and abilities may be qualifying. Knowledge & Abilities
Principles and practices of sports tourism, event sales, and destination marketing. Development of sports/event sales strategies and analysis of trends, demographics, and forecasts. Budgeting and reporting methods relevant to sports and event sales. Effectively promote Glendale as a sports and events destination; prepare clear, concise reports and presentations; analyze market data and event impacts; communicate clearly in writing and verbally. Build and maintain strong partnerships with stakeholders across sports, tourism, and hospitality industries; operate computers and CRM systems; learn job-related material via training and on-the-job instruction. Special Requirements
Must possess a valid Arizona driver’s license and maintain an acceptable driving record; requires use of City vehicles on City business. Ability to work irregular hours, including evenings and weekends. Bilingual (English/Spanish) skills preferred. Safety-sensitive position; subject to pre-employment drug/alcohol testing and compliance with the City of Glendale Substance Abuse Policy. Physical Requirements / Working Conditions
Travel statewide, nationally, and internationally; setting up displays and attending trade shows. Operates City vehicles as needed. FLSA Status
Exempt
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Destination Development - Sports & Events Manager The City of Glendale is a world-class sports, entertainment, and visitor destination experiencing rapid economic growth. Our Economic Development Department attracts new investment, supports existing businesses, and enhances the quality of life for residents and visitors alike. Our destination-focused teams grow and enhance meetings, conventions, sports, and special events to drive economic impact, job creation, and community vitality. The Role
The Destination Development - Sports & Events Manager develops and implements sports- and event-generating programs to promote Glendale as a premier destination for tournaments, signature events, and entertainment experiences. Generates bed tax, retail, and restaurant sales tax revenues by attracting high-quality sports and leisure events. Manages sales strategies and recruitment programs; represents the City at local, regional, national, and international sports industry trade shows, sales missions, and events. Works collaboratively with City departments, venues, and hospitality partners to enhance Glendale’s visibility. Organizes site visits and familiarization tours for sports organizers and stakeholders, develops customized itineraries, and prepares sales, business plans, and economic impact reports as requested. Responsibilities
Develop and implement sports and event sales strategies and activities to promote Glendale and the region as a premier sports and entertainment destination. Generate quality leads for Glendale hotels, sports venues, and tourism-related businesses to increase revenues and economic impact. Plan, execute, and manage sales efforts for the City at local, regional, national, and international sports trade shows, sales missions, and industry events; coordinate stakeholder partnerships, trip reports, and follow-up. Build relationships with sports and tourism professionals to attract tournaments, signature events, and fan experiences in partnership with hospitality and tourism organizations. Organize familiarization tours and site visits of Glendale for sports organizers and event planners, including itineraries and securing accommodations. Administer the Tourism Investment Fund and support related grant or funding processes. Generate sports sales reports, business plans, and economic impact data; provide content for social media and digital platforms. Respond to marketing and advertising requests from vendors, sports organizations, and potential partners; coordinate and facilitate activities related to advertising, sponsorships, and marketing collateral. Maintain lead and client data in a CRM system. Assist sports clients and event planners with logistics, communications, and City service coordination; assist with operation of the Glendale Visitor Center as needed. Maintain regular and reliable attendance; demonstrate excellent customer service, integrity, and commitment to innovation and fiscal responsibility. Participate in public relations, media opportunities, and publicity functions to promote Glendale, its sports industry, and its assets; develop promotional relationships with sports commissions, event rights holders, and hospitality partners. Facilitate and maintain the stakeholder membership program; operate a City vehicle for business travel. Perform other related duties as assigned. Experience & Education
Three years of experience in sports event sales, tourism, or hospitality/event sales. Bachelor’s degree in sports management, tourism, business administration, marketing, or a related field. Any equivalent combination of education, training, and experience that provides the required knowledge, skills, and abilities may be qualifying. Knowledge & Abilities
Principles and practices of sports tourism, event sales, and destination marketing. Development of sports/event sales strategies and analysis of trends, demographics, and forecasts. Budgeting and reporting methods relevant to sports and event sales. Effectively promote Glendale as a sports and events destination; prepare clear, concise reports and presentations; analyze market data and event impacts; communicate clearly in writing and verbally. Build and maintain strong partnerships with stakeholders across sports, tourism, and hospitality industries; operate computers and CRM systems; learn job-related material via training and on-the-job instruction. Special Requirements
Must possess a valid Arizona driver’s license and maintain an acceptable driving record; requires use of City vehicles on City business. Ability to work irregular hours, including evenings and weekends. Bilingual (English/Spanish) skills preferred. Safety-sensitive position; subject to pre-employment drug/alcohol testing and compliance with the City of Glendale Substance Abuse Policy. Physical Requirements / Working Conditions
Travel statewide, nationally, and internationally; setting up displays and attending trade shows. Operates City vehicles as needed. FLSA Status
Exempt
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