Overview
The Social Media Content Strategist is a hands-on, execution-focused role responsible for creating, managing, and optimizing engaging social content across all Hai Hospitality brands.
This position supports the Social Media Manager by bringing brand stories to life through compelling visuals, copy, and short-form video while fostering strong online communities and evaluating performance through analytics.
This role is ideal for someone passionate about food, hospitality, storytelling, and digital culture who thrives in a collaborative, fast-paced environment.
Social Media Marketing & Content Creation
Support and execute social media strategy across all five Hai Hospitality brands
Create and manage social content, including caption writing, Instagram grid planning, and scheduling content in Later
Identify and execute trending short-form video formats and sounds for TikTok and Reels
Stay current on social media best practices, tools, and platform trends relevant to Hai Hospitality
Support the Social Media Manager in ensuring content is captured and published for new menu items, features, events, and new locations
Assist on-site at photoshoots and upload assets to the AIR database with proper labeling for future use
Edit photo and video content as needed to align with individual brand aesthetics
Design social graphics in Canva for promotions, events, and campaigns
Reports Directly To: Social Media and Digital Content Manager
Community Management
Grow and nurture online communities across all brands
Build brand advocacy through proactive engagement via comments and direct messages
Monitor and route guest inquiries or concerns (allergies, ingredients, feedback, etc.) to the appropriate restaurant teams
Support influencer engagement and broader social community outreach initiatives
Reporting & Analytics
Assist with monthly and quarterly social media reporting across all platforms
Analyze performance data and provide actionable insights to improve engagement, visibility, and revenue-driving efforts
Influencer Partnerships
Support and maintain relationships with established influencers
Research, build, and maintain an influencer database across all brands and markets
Assist in developing influencer programs to support campaign goals and KPIs
Act as a liaison between the brand and influencers for campaign coordination, content delivery, and agreements
Support post-campaign reporting and evaluation
General Digital Marketing Support
Assist the marketing team with digital campaign ideation for holidays, promotions, and key brand moments
Requirements
Must be located in Austin, TX
Reliable transportation to the office and on-site photoshoots
Proficiency with photo and video editing tools (Canva, CapCut, Adobe Suite, or similar)
Strong communication skills and high attention to detail
Ability to manage multiple brands and priorities in a fast-paced environment
This is a part-time role (25–30 hours per week) with in-office expectations on Monday, Tuesday, and Thursday from 9:30am–4:30pm
Resume required, along with links to at least three relevant work samples or a portfolio
Basic Qualifications
Must be able to communicate effectively with colleagues, clients, and supervisors, including via email, phone, and in-person interactions
Ability to read, understand, and respond to written or digital documents, including emails, reports, and policies
Detect and address workplace safety issues and adhere to safety guidelines and standards
Ability to sit at a desk and use a computer or other office equipment for extended periods
Perform repetitive hand and wrist movements for typing, writing, or data entry
Lift and carry office supplies, files, or equipment weighing up to 25 lbs
Adapt to a fast-paced work environment, including managing deadlines and shifting priorities
Work collaboratively in close proximity to coworkers in shared office spaces
Tolerate exposure to standard office elements, such as artificial lighting, noise from office equipment, or climate-controlled environments
Understand and follow directives, policies, and workflows provided by supervisors or management
Reasonable accommodations may be made to enable qualified individuals with a disability to perform the essential functions
The Hai Experience Hai Hospitality is a multi-concept, emerging restaurant group based in Austin, Texas. Our restaurant concepts include Uchi, Uchiko, Uchiba, and Loro. It’s about hospitality and giving back. Our employees take pride in their work ethic, their craft, and their creativity. Feel proud of where you work, help create an experience for our guests, and work with cool people.
Our Arizona and Florida locations participate in E-Verify.
For more information below, please follow the links below:
E-verify information: E-verify.gov
Hai Hospitality is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
#J-18808-Ljbffr
This position supports the Social Media Manager by bringing brand stories to life through compelling visuals, copy, and short-form video while fostering strong online communities and evaluating performance through analytics.
This role is ideal for someone passionate about food, hospitality, storytelling, and digital culture who thrives in a collaborative, fast-paced environment.
Social Media Marketing & Content Creation
Support and execute social media strategy across all five Hai Hospitality brands
Create and manage social content, including caption writing, Instagram grid planning, and scheduling content in Later
Identify and execute trending short-form video formats and sounds for TikTok and Reels
Stay current on social media best practices, tools, and platform trends relevant to Hai Hospitality
Support the Social Media Manager in ensuring content is captured and published for new menu items, features, events, and new locations
Assist on-site at photoshoots and upload assets to the AIR database with proper labeling for future use
Edit photo and video content as needed to align with individual brand aesthetics
Design social graphics in Canva for promotions, events, and campaigns
Reports Directly To: Social Media and Digital Content Manager
Community Management
Grow and nurture online communities across all brands
Build brand advocacy through proactive engagement via comments and direct messages
Monitor and route guest inquiries or concerns (allergies, ingredients, feedback, etc.) to the appropriate restaurant teams
Support influencer engagement and broader social community outreach initiatives
Reporting & Analytics
Assist with monthly and quarterly social media reporting across all platforms
Analyze performance data and provide actionable insights to improve engagement, visibility, and revenue-driving efforts
Influencer Partnerships
Support and maintain relationships with established influencers
Research, build, and maintain an influencer database across all brands and markets
Assist in developing influencer programs to support campaign goals and KPIs
Act as a liaison between the brand and influencers for campaign coordination, content delivery, and agreements
Support post-campaign reporting and evaluation
General Digital Marketing Support
Assist the marketing team with digital campaign ideation for holidays, promotions, and key brand moments
Requirements
Must be located in Austin, TX
Reliable transportation to the office and on-site photoshoots
Proficiency with photo and video editing tools (Canva, CapCut, Adobe Suite, or similar)
Strong communication skills and high attention to detail
Ability to manage multiple brands and priorities in a fast-paced environment
This is a part-time role (25–30 hours per week) with in-office expectations on Monday, Tuesday, and Thursday from 9:30am–4:30pm
Resume required, along with links to at least three relevant work samples or a portfolio
Basic Qualifications
Must be able to communicate effectively with colleagues, clients, and supervisors, including via email, phone, and in-person interactions
Ability to read, understand, and respond to written or digital documents, including emails, reports, and policies
Detect and address workplace safety issues and adhere to safety guidelines and standards
Ability to sit at a desk and use a computer or other office equipment for extended periods
Perform repetitive hand and wrist movements for typing, writing, or data entry
Lift and carry office supplies, files, or equipment weighing up to 25 lbs
Adapt to a fast-paced work environment, including managing deadlines and shifting priorities
Work collaboratively in close proximity to coworkers in shared office spaces
Tolerate exposure to standard office elements, such as artificial lighting, noise from office equipment, or climate-controlled environments
Understand and follow directives, policies, and workflows provided by supervisors or management
Reasonable accommodations may be made to enable qualified individuals with a disability to perform the essential functions
The Hai Experience Hai Hospitality is a multi-concept, emerging restaurant group based in Austin, Texas. Our restaurant concepts include Uchi, Uchiko, Uchiba, and Loro. It’s about hospitality and giving back. Our employees take pride in their work ethic, their craft, and their creativity. Feel proud of where you work, help create an experience for our guests, and work with cool people.
Our Arizona and Florida locations participate in E-Verify.
For more information below, please follow the links below:
E-verify information: E-verify.gov
Hai Hospitality is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
#J-18808-Ljbffr