Associate Director — Marketing & Partnerships
Role : Associate Director — Marketing & Partnerships
Location: Phoenix (preferred) or US remote with strong US–India overlap
Reports to: CEO
Travel: ~30–40% (customers, field & partner events)
About NuoData
NuoData is a unified Data & AI platform for governed speed. The suite includes Quantum (low/no-code ingestion & transformation), Cosmo (serverless Trino SQL & conversational BI), Maestro (orchestration across AI & non-AI tasks on Airflow), Nora (agent building & agentic AI workflows), and Spectra (run-level observability). Trust is foundational with Astra (catalog & discovery) and Halo (policies, PII, row/column security, lineage, audit). NuoData connects to lakes, warehouses, and SaaS systems; supports data-mesh and lakehouse; runs across any major cloud/Kubernetes; and is available as multi-tenant SaaS, single-tenant SaaS, or on-prem.
The Role
- Lead global Marketing and Alliances/Partnerships to drive revenue, product adoption, and brand leadership.
- Own category narrative and demand creation; build Hyperscalar and SI programs end-to-end (from onboarding to co-sell).
- Partner tightly with Sales, Product, and Customer Success to hit growth targets and improve win rates.
What You’ll Do
- Own positioning, messaging, and narrative for the NuoData platform and products.
- GTM & launches: Drive integrated launches (product, solutions, industries) and competitive positioning.
- Pipeline engine: Plan and execute demand programs (paid/organic, ABM, events, communities, field) to deliver SQLs and ACV.
- Sales enablement: Playbooks, discovery guides, ROI/TCO tools, talk tracks, and competitive battlecards.
- Ops & analytics: Define KPIs/OKRs; instrument the funnel; forecast pipeline and campaign ROI.
- Hyperscalar onboarding: Establish co-sell motions with AWS, Azure, Google Cloud, and OCI; secure PDM/CSM sponsorships; list marketplace offers; integrate with ACE / Partner Center / Partner Advantage / OCI portals; target FY co-sell sourced/influenced bookings.
- SI/Global SI motion: Source, evaluate, and onboard SI partners (regional & global). Define joint solution plays, reference architectures, enablement tracks, and sales plays; sign collaboration agreements and build partner scorecards.
- Joint GTM: Run co-branded campaigns, field events, demos, POVs, and lighthouse references; manage calendars, MDF proposals, and post-mortems.
- Operational readiness: Stand up a lightweight PRM (partner portal, deal reg, enablement paths, content hub), partner SLAs, and quarterly business reviews (QBRs).
- Commercial & compliance: Coordinate with Legal/Finance on reseller/referral agreements, data protection, branding/use of marks, and program Ts&Cs.
Success Metrics (first 12 months)
- Pipeline: Marketing-sourced + partner-sourced pipeline to target (agreed quarterly with CRO).
- Co-sell: Number of Hyperscalar co-sell accepted opportunities, marketplace-sourced deals, and SI-influenced wins.
- Partner activation: # onboarded partners (Hyperscalar solution maps + SI certifications), % enabled to “sell-ready,” QBR health scores.
- Growth: YoY growth in SQLs, win rate, and ACV; reduction in CAC for partner-sourced deals.
- Brand: Share of voice in priority categories; growth of owned audiences (newsletter, community, social).
Qualifications
- 10+ years in B2B enterprise product marketing/GTM; 5+ years owning alliances/partnerships (hyperscalers and SIs/GSIs).
- Experience in inbound sales.
- Hands‑on with cloud marketplaces & co‑sell: AWS ACE, Microsoft Partner Center (MCPP/Co‑sell), Google Partner Advantage, OCI partner tools.
- Proven record designing and scaling partner programs (tiers, MDF, certifications, deal reg), onboarding SIs, and closing co‑sell opportunities.
- Deep grasp of enterprise Data & AI: ingestion/ELT, Trino/SQL, Airflow, governance (catalog, policies, lineage), and agentic AI.
- Executive storytelling and C‑suite presence; strong analytical/operational rigor (SFDC/CRM, MAP, PRM).
- Experience managing teams across Product Marketing, Demand Gen, Digital, Comms, and Partner Marketing.
- Bachelor’s degree required; MBA or technical degree a plus.
How We Work
- US–India collaboration: Frequent overlap with global teams; documentation‑first; fast decisions; short feedback loops.
- Competitive base + performance bonus; equity eligible.
NuoData is an equal opportunity employer. We celebrate diversity and are committed to an inclusive environment for all employees.
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