Mid-Level Field Marketing & Events Manager

Mid-Level Field Marketing & Events Manager

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Mid-Level Field Marketing & Events Manager

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Job Summary:

LogicGate is a global leader in Governance, Risk, and Compliance (GRC) solutions, dedicated to helping enterprises manage risks and transform them into strategic opportunities. The Field Marketing & Events Manager will be responsible for planning and executing field events, conferences, and webinars to drive pipeline and enhance brand presence, while collaborating with various teams to ensure alignment with the overall go-to-market strategy.

Responsibilities:

• Develop, plan, and execute a comprehensive calendar of field events, including trade shows, conferences, roadshows, executive dinners, and webinars.

• Support the planning, development, and execution of LogicGate's annual user conference, across its USA and UK iterations.

• Strategize, plan, and execute co-marketing events and exclusive dinners with key partners/sales leadership.

• Manage all event logistics, including venue selection, vendor negotiation, budgeting, contract management, booth design, materials shipping, and on-site execution.

• Collaborate with internal teams and external customers/partners to manage, executive and report-on ongoing webinars.

• Partner closely with Sales, Channel, and Marketing teams to define event goals, target attendees, messaging, and follow-up strategies.

• Manage and optimize event-related technologies and platforms (e.g., Swoogo, Zoom Webinars, Salesforce, Pardot).

• Own and manage the events budget, tracking expenses, negotiating favorable terms with vendors, and ensuring cost-effectiveness.

• Establish clear KPIs for each event and track performance, including lead generation, pipeline contribution, and ROI.

• Collaborate with Marketing Operations and Sales Development Representatives (SDRs) to ensure efficient lead capture, routing, and timely follow-up post-event.

• Partner with the content team to ensure event messaging, presentations, and collateral are compelling, on-brand, and tailored to the event's objectives and audience.

• Stay current with industry trends, event technologies, and best practices.

Qualifications:

Required:

• 5-7 years of proven experience in field marketing, event management, or a related role, preferably within a B2B SaaS or technology environment.

• Demonstrated ability to manage complex projects with multiple stakeholders, from planning through execution and post-event analysis.

• Proficiency with event management platforms (e.g., Swoogo, Eventbrite, Bizzabo), CRM systems (Salesforce), and marketing automation platforms (Pardot).

• Strong analytical skills with experience tracking event performance, analyzing data, and reporting on ROI.

• Exceptional organizational skills, attention to detail, and the ability to manage multiple priorities simultaneously in a fast-paced environment.

• Excellent communication, negotiation, and interpersonal skills, with the ability to build rapport with internal teams and external vendors.

• Self-starter with a proactive approach to identifying opportunities and solving problems.

• Ability to travel frequently for events as required.

• Experience managing event budgets, including forecasting, vendor negotiations, and cost optimization.

• Travel Requirements up to 25% domestic and international

Company:

LogicGate is a technology company that offers cyber risk, controls compliance, and enterprise risk management services. Founded in 2015, the company is headquartered in Chicago, Illinois, USA, with a team of 201-500 employees. The company is currently Growth Stage.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Software Development

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

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