Managing Director, Marketing & Communications
Community Foundation for Greater Atlanta, Atlanta
Managing Director, Marketing & Communications
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Base pay range
$180,000.00/yr - $190,000.00/yr
Position Details
POSITION: Full-time Exempt
DEPARTMENT: Marketing & Communications
REPORTS TO: Chief Executive Officer
The Managing Director, Marketing & Communications (MD, MarComm) is CFGA’s senior brand and communications leader, accountable for reputation, narrative, and integrated campaigns that advance CFGA’s mission and revenue objectives across donors/advisors, nonprofits, civic partners, and internal audiences. The MD leads the strategy and day‑to‑day execution across paid, earned, shared, owned, and direct (PESOD) channels; steers media and crisis communications; and orchestrates internal communications so every colleague is informed, aligned, and on‑message. This role manages a high‑impact team (PR/storytelling, content, events, digital/email, and contractor bench) and owns planning, budgeting, measurement, and oversight of the function.
Essential Functions Of The Position
- Own the multi‑year MarComm strategy and annual plan that advances CFGA’s strategic plan and equity commitments; set measurable objectives, KPIs, and quarterly readouts for the senior leadership team and Board.
- Integrate MarComm strategy with Org‑wide Operations Plan strategy.
- Lead integrated PESOD planning and audience research/insights to sharpen messaging, channel mix, and ROI; institutionalize testing/learning and analytics with IT/data partners.
- Establish brand governance (voice, visual, accessibility, editorial, approvals) across CFGA; coach internal brand ambassadors and deliver org‑wide brand education.
Brand, Content & Campaigns
- Lead development and deployment of signature assets and campaigns: annual report, newsletters, web, social, media materials, philanthropy/advisor enablement, donor journeys, and thematic reports.
- Ensure a synchronized brand experience and consistent voice across departments and initiatives; coordinate cross‑functional content calendars.
- Partner with Community/Programs and Philanthropy on recruitment/retention campaigns and community engagement; link events to storytelling and earned/social amplification.
Media Relations & Issues/Crisis
- Serve as CFGA’s media lead: cultivate relationships, pitch narratives, manage press moments, and oversee spokesperson prep and executive visibility.
- Own crisis communications playbooks and response; align SLT and the Board on roles, positions, and after‑action improvements.
Internal Communications
- Partner with the Chief Operating Officer (COO) to plan and execute internal communications that keep all staff informed, engaged, and aligned with CFGA’s brand, strategy, and culture.
- Provide content development, messaging support, and design oversight for internal communications led by the COO, ensuring consistency of tone and alignment with CFGA’s values.
- Collaborate with the COO and other executives to prepare materials, messaging, and visual assets for internal briefings, staff meetings, and organizational updates.
- Support the COO and senior leaders with communications for speeches, media interviews, donor/advisor meetings, and high‑visibility presentations.
Measurement, Budget & Operations
- Build and run a rigorous measurement system (dashboards, KPIs, contribution to pipeline/revenue, media and digital analytics) and report progress quarterly.
- Own MarComm budget; oversee vendor/agency ecosystem (media buying, design, video, digital, printers, photographers).
- Ensure smooth business operations for the team (cadence, tools, workflows, metrics) and lead monthly team meetings.
Team Leadership
- Lead, develop, and retain a diverse, high‑performing MarComm team; set goals, manage performance, and support career growth.
- Manage a flexible contractor bench for spikes and specialties (media, social, video, design).
Org‑Wide Priorities Alignment
- Translate org‑wide MarComm priorities into an executable roadmap (brand governance, integrated campaigns, executive comms, owned‑channel modernization, measurement, and crisis readiness), with quarterly checkpoints to demonstrate impact.
Seniority level
- Executive
Employment type
- Full‑time
Job function
- Marketing and Sales
- Non‑profit Organizations