Marketing & Revenue Operations Specialist
Location: Miami, FL (In-person - FanBasis HQ) (Relocation Required)
Type: Full-time
Seniority: Intermediate (2-3+ Years Experience)
About FanBasis
FanBasis is a leading platform enabling entrepreneurs, experts, and creators to build and scale digital product and service-based businesses. It offers tools for managing offers, courses, communities, memberships, and more, simplifying operations with built-in payment processing, subscription management, and engagement features. As a one-stop shop for the internet economy, FanBasis empowers its growing seller base through innovative, scalable solutions. With strategic partnerships, FanBasis is revolutionizing how digital businesses operate and thrive.
Role Description
Seeking a highly analytical, systems-driven Marketing Operations & Revenue Operations Specialist to own the GTM infrastructure. This role is primarily Revenue Operations with deep Marketing support, focusing on Salesforce, attribution, funnel reporting, and operational workflows. You will be attributing lead flow, ensuring every touchpoint is tracked and visible across GTM teams. This mission‑critical role builds the operational foundation for scalable revenue growth.
Key Responsibilities
- Salesforce Ownership: Serve as Salesforce SME. Build and maintain SFDC objects, fields, flows, and automations. Own attribution, reporting logic, lifecycle definitions, lead routing, and data hygiene. Build dashboards for CAC, ROAS, LTV, funnel conversion, and revenue attribution.
- Marketing Attribution & Tracking: Own and develop all marketing attribution in Salesforce. Ensure accurate data sync with Hyros (primary), Meta Ads, Google Ads, Calendly, and landing page platforms. Design UTM structures and monitor attribution integrity.
- Marketing & RevOps Support: Build automated workflows, lifecycle stages, and funnel reporting systems and support revenue forecasting/analysis.
- Integrations & Tech Stack: Set up, maintain, and troubleshoot integrations (Marketing, Sales, Scheduling, Data/Analytics). Optimize Slack workflows. Document all integrations and workflows.
- Campaign Tracking: Support paid media teams with tracking, tagging, and attribution setup. Ensure all campaigns are measurable. Provide insights on performance, spend efficiency, and ROAS trends.
- Cross‑Functional Collaboration: Work closely with RevOps, Marketing, Creative, and Leadership on reporting, data strategy, and alignment.
Ideation & Strategic Ownership
This role requires strategic ownership, not just execution. Convert high-level direction into actionable systems. Proactively identify gaps, recommend improvements based on data, and build new processes from scratch.
Qualifications
- 2–3+ years in RevOps, MarketingOps, or related technical roles.
- Strong hands‑on Salesforce experience (required).
- Experience with tracking/attribution tools (Hyros a major plus).
- Familiarity with paid media platforms (Meta, Google, etc.).
- Ability to build dashboards, workflows, and lifecycle automation.
- Comfort with APIs, integrations, and strong analytical/Excel skills.
Who You Are
A technical, detail-oriented operator who loves systems, clean data, and automation. Proactive, analytical, and a strong collaborator who thrives in fast‑paced startup environments.
Why This Role Matters
This position is foundational for scale. By owning tracking and reporting, you unlock faster decision‑making, improved ROI, stronger GTM alignment, and higher valuation through clean data. You will be the operational source of truth and a key contributor to growth.
Benefits
- Competitive salary and benefits package
- Paid time off and company‑paid holidays
- In‑person work environment in Miami, FL
- Team‑building events, company lunches, and swag
- Opportunity to be a part of a fast‑growing team of Industry Experts.
Work Authorization & Location
- Onsite role 5× a week