PeopleCaddie
Associate Brand Manager
Client: Mid Market Fast Moving Consumer Products (Division of $20B International Manufacture)
Compensation: $95,000-$105,000+ 10% Bonus
Location: Chicago, IL (Hybrid – 50% onsite) – Close to train
Key Responsibilities
- Support the development of annual marketing and sales plans, including volume, revenue, and SKU-level forecasts.
- Assist with budget management for advertising, promotions, and research initiatives.
- Conduct market and competitive analyses to help define brand positioning.
- Coordinate with design and production agencies to develop and approve packaging and artwork.
- Support implementation of integrated marketing and media campaigns.
- Analyze performance and ROI of digital and traditional media efforts.
- Collaborate with internal or external social/eCommerce teams to develop online content and promotions.
- Manage brand presence across eCommerce platforms.
- Develop and execute consumer promotions, sponsorships, and co-marketing programs.
- Partner with Trade Marketing to optimize promotional plans and track results.
- Monitor brand KPIs, sales trends, and consumer metrics; propose action plans as needed.
- Participate in packaging, flavor, or concept testing; analyze results and develop insights.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- 1–3 years of experience in brand marketing, preferably within the food, beverage, or CPG industry.
- Experience with syndicated data sources (IRI, Circana, Nielsen).
- Experience with social media and eCommerce platforms.
- Experience in shopper marketing or digital activation.
- Advanced Excel and/or data visualization skills.
#PCMarketing #Consumer Products
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