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Universal Development and Construction LLC

Universal Development and Construction LLC is hiring: Marketing Manager in Johns

Universal Development and Construction LLC, Johnson City, TN, US, 37601

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Job Description

Job Description

**THIS IS NOT A REMOTE POSITION**

Universal Development & Construction (UDC) is seeking a highly organized, creative, and results-driven Marketing Manager to assist with planning, execution and optimization of marketing initiatives across our growing portfolio. This role blends project management, content creation, digital marketing, and hands-on creative production, ensuring consistent brand execution across all physical and digital platforms.

The ideal candidate is equal parts strategic thinker and creative producer, and someone who can manage timelines and budgets while also designing, shooting, editing, and delivering high-quality marketing assets that support leasing, development, and corporate objectives.


Why UDC?

  • Competitive pay.
  • Great benefits! Medical, dental, and vision available the first of the month after 30 days of employment.
  • Company paid life insurance. The company provides all full-time employees a $25,000 life insurance policy.
  • 401k with company match. We match up to 4% of your income. Eligibility begins the first of the month after 30 days.
  • Paid time off. Employees receive PTO after 90 days of employment.
  • Opportunities for Advancement. We promote from within whenever possible.

Required Skills & Abilities

  • Exceptional organizational, project management, and time-management skills
  • Proven ability to manage multiple projects simultaneously and meet deadlines
  • Strong attention to detail with a high standard for quality and accuracy
  • Excellent written and verbal communication, copywriting, and proofreading skills
  • High level of creativity paired with strong analytical and problem-solving abilities
  • Ability to work independently, prioritize effectively, and drive projects forward
  • Strong understanding of brand management and marketing best practices
  • Experience analyzing KPIs and campaign performance to guide decision-making
  • Ability to collaborate cross-functionally and manage external vendors and partners
  • Occasional regional travel is required

Creative & Technical Skills

  • Strong graphic design skills with the ability to produce polished, on-brand assets
  • Proficiency in Adobe Creative Suite, including InDesign, Photoshop, Illustrator, and Premiere Pro
  • Experience designing for digital and print applications such as signage, brochures, ads, social media graphics, presentations, and branded collateral
  • Strong understanding of typography, layout, color theory, and visual hierarchy

Photography, Video & Visual Assets

  • Proven experience in professional photography, including property, interior, exterior, lifestyle, event, and branding shoots
  • Ability to plan, capture, edit, and deliver photography for websites, social media, print, signage, and advertising
  • Experience shooting and editing video content for social media, websites, and promotional campaigns
  • Strong post-production skills including color correction, sound editing, and formatting for multiple platforms
  • Knowledge of best practices for short-form and long-form video across platforms such as Instagram, Facebook, LinkedIn, and websites
  • Manage and maintain an organized digital asset library
  • Coordinate creative direction, production schedules, and deliverables

Marketing Project Management

  • Review, assess, prioritize, and manage all marketing project requests
  • Establish project scope, timelines, budgets, and resource needs
  • Coordinate with internal teams and external vendors to ensure timely, on-brand execution
  • Manage marketing assets including business cards, name badges, floorplans, photography, banners, signage, websites, and branding materials
  • Audit project outcomes and campaign results to ensure objectives are met

Content Creation & Brand Management

  • Develop and maintain consistent brand presentation across all physical and digital platforms
  • Create engaging content for websites, social media, email campaigns, print materials, signage, and marketing collateral
  • Uphold and evolve brand standards to maintain a cohesive, professional image

Social Media & Digital Marketing

  • Manage all corporate and property-level social media accounts
  • Create and maintain content calendars, publishing schedules, and engagement strategies
  • Monitor, respond to, and engage with followers, reviews, and online feedback
  • Track, analyze, and report on digital and social media performance metrics

Website, SEO & SEM

  • Lead development, maintenance, and optimization of company websites
  • Ensure website content is accurate, current, and aligned with company strategy
  • Devise strategies to increase traffic, usability, and engagement
  • Optimize content for SEO and manage paid digital advertising campaigns

Research, Events & Collaboration

  • Conduct market, audience, and competitor research to identify trends and opportunities
  • Assist with planning and execution of marketing events, sponsorships, and promotions
  • Collaborate closely with development, property management, leasing, and executive teams

Education & Experience

  • Bachelor’s degree in Marketing, Communications, or related field
  • 3–5+ years of progressive experience in marketing, content creation, or digital marketing
  • Strong knowledge of digital marketing trends and multi-channel strategy
  • Experience executing consistent marketing across multiple platforms

Technical Proficiencies

  • Adobe Creative Suite
  • WordPress and other CMS platforms
  • Yardi and RentCafe platforms
  • HubSpot, Hootsuite, analytics tools, and social media management platforms
  • Microsoft Office Suite