Social Media Manager Job at Dunkins Diamonds Inc in North Miami Beach

Job Posting Title Social Media Manager

Job Description

About the Role:

The Social Media Manager will be responsible for developing and executing comprehensive social media strategies that enhance brand awareness and drive customer engagement within the retail trade industry. This role requires managing multiple social media platforms to create compelling content that resonates with diverse audiences across the United States. The successful candidate will analyze social media metrics to optimize campaigns and ensure alignment with overall marketing objectives. Collaboration with cross-functional teams, including marketing, sales, and customer service, is essential to maintain a consistent brand voice and deliver exceptional customer experiences. Ultimately, the Social Media Manager will play a pivotal role in strengthening the company’s online presence and contributing to business growth through innovative digital marketing initiatives.

Minimum Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Proven experience (minimum 3 years) managing social media accounts for retail or consumer-facing brands.
• Strong understanding of social media platforms, tools, and analytics.
• Excellent written and verbal communication skills.
• Ability to analyze data and translate insights into actionable strategies.

Preferred Qualifications:

• Experience with social media advertising platforms such as Facebook Ads Manager and Google Ads.
• Familiarity with graphic design tools like Adobe Creative Suite or Canva.
• Knowledge of SEO principles and content marketing strategies.
• Experience working in a fast-paced retail environment.
• Certification in social media marketing or digital marketing.

Responsibilities:

• Develop, implement, and manage social media strategies tailored to the retail trade sector to increase brand visibility and customer engagement.
• Create, curate, and schedule high-quality, engaging content across platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok and emerging channels.
• Monitor social media trends, audience preferences, and competitor activities to inform content creation and campaign adjustments.
• Analyze social media performance metrics and generate detailed reports to measure the effectiveness of campaigns and inform future strategies.
• Collaborate with marketing, sales, and customer service teams to ensure consistent messaging and timely responses to customer inquiries and feedback.
• Manage social media advertising budgets and campaigns to maximize ROI and reach target demographics effectively.
• Stay current with industry best practices, platform updates, and emerging technologies to continuously improve social media efforts.
• Community Management: Engage with followers, respond to comments, and foster online discussions.

Skills:

The Social Media Manager will utilize strong communication skills daily to craft engaging and brand-aligned content that appeals to the retail audience. Analytical skills are essential for interpreting social media metrics and adjusting strategies to optimize campaign performance. Proficiency with social media management and advertising tools enables efficient scheduling, monitoring, and promotion of content. Collaboration and interpersonal skills facilitate effective coordination with internal teams to maintain consistent messaging and address customer interactions promptly. Additionally, creativity and adaptability are crucial for staying ahead of trends and continuously innovating the company’s social media presence.