Paid Media Manager (Buyer) Job at Great HealthWorks, Inc. in Fort Lauderdale

The Paid Media Manager (Buyer) has 4 to 7 years of hands-on expertise in media buying across Meta, Google, TikTok, and YouTube. With a proven track record of 4 to 7 years in media management, the Paid Media Manager (Buyer) will lead impactful paid media campaigns. The Paid Media Manager (Buyer) has a deep understanding of Meta's and Google's platforms to create and optimize campaigns. The Paid Media Manager (Buyer) has experience managing budgets exceeding $200,000 per month on these platforms with hands on keyboard experience (required).

How You Will Make an Impact

• Paid Media Acumen: Proficient in driving results within the platform based on comprehensive paid media strategies to maximize brand exposure, engagement, and conversions on Meta, Google, TikTok, and YouTube
• Budget Mastery: Paid Media Manager (Buyer) will manage substantial monthly budgets, exceeding $200,000/m on Meta and $200,000/m on Google, with a focus on optimizing spending efficiency and driving ROI.
• Meta Expertise: Leverage your deep understanding of Meta's ad ecosystem, target audience options, and campaign structures to architect and fine-tune high-performance campaigns.
• Google Ads Proficiency: Implement advanced Google Ads strategies, including Search, Display, and Video, to amplify brand visibility and capture the audience's attention effectively.
• Targeting Precision: Paid Media Manager (Buyer) will utilize your expertise in data-driven audience targeting to deliver tailored ads to specific customer segments, optimizing ad relevance and engagement.
• Campaign Optimization: Implement rigorous A/B testing methodologies, refine ad creatives, placements, and targeting parameters to continuously improve campaign performance.
• Performance Analysis: Paid Media Manager (Buyer) will analyze complex data sets, extract actionable insights, and create data-driven reports to inform strategy, optimizations, and stakeholder communication.
• Cross-Functional Collaboration: Paid Media Manager (Buyer) will collaborate with design, content, and analytics teams to ensure seamless integration of messaging and branding across Meta and Google campaigns.

What We Offer

• Amazing opportunities for career progression
• Dynamic, fun, entrepreneurial and diverse culture
• Medical (Choice Plus or HSA) & Prescription Drug, Dental (DHMO or DPPO), Vision, and Ancillary options
• Health and wellness are a top priority – committed to self-care
• 401(k) (100% match (dollar-for-dollar) up to 6% of salary deferrals)
• 2 Company-Wide Breaks, Summer & Winter
• Generous Paid Time Off and Paid Holidays
• Volunteer Time
• Employer Paid Life Insurance, Short-Term Disability, Long-Term Disability,
• Health Savings Account (company contributes $65 monthly)
• Employee Assistance Program
• Business casual atmosphere – jeans and sneakers are okay by us

What You Bring to the Table

• Bachelor’s degree or Significant Military Experience
• 4-7 years of hands-on experience in paid media management, with a strong emphasis on Meta (Facebook and Instagram) and Google Ads (Search, Shopping and YouTube).
• Strong understanding of full funnel digital marketing campaigns
• Familiarity with e-commerce, DTC, and consumer brand marketing trends.
• Supplement based subscription business is a plus
• Proven track record of managing substantial monthly budgets exceeding $200,000 on both Meta and Google platforms.
• In-depth understanding of Meta's targeting options, campaign structures, and advanced optimization techniques.
• Expertise in Google Ads, including Search, Display, and Video campaigns, with a focus on driving measurable results.

EOE, DFWP

#LI-Hybrid