Marketing Coordinator Job at Imprimus Labels and Packaging in Brea

At Imprimus, we are passionate about helping brands stand out through high-quality, custom-printed labels and packaging solutions. Our expertise in digital, flexographic, and specialty printing allows us to deliver creative, durable, and sustainable products for clients across industries — from food and beverage to cosmetics, health, and CPG.

We’re looking for a Marketing Coordinator who is creative, detail-oriented, and ready to play a key role in growing our brand presence and supporting business development efforts.

Position Summary

The Marketing Coordinator will assist in developing and executing marketing initiatives that promote the Imprimus brand, products, and services. This role will manage day-to-day marketing activities, coordinate campaigns, produce engaging content, and provide sales support materials that drive customer engagement and business growth.

Key Responsibilities

Marketing & Campaign Coordination

• Plan, coordinate, and execute marketing campaigns across digital, print, and social media platforms.
• Collaborate with the Sales team to develop marketing materials and promotional content tailored to key customer segments.
• Track and analyze campaign performance metrics to evaluate lead generation success and inform future strategies.

Content Creation & Brand Storytelling

• Create compelling content for the company website, blog, social media, newsletters, and case studies that highlight customer success and industry expertise
• Develop product brochures, sell sheets, capability decks, and sample kits that showcase Imprimus’ solutions. Coordinate the distribution of samples to the Sales team.
• Ensure consistent brand messaging and visual identity across all customer touchpoints.

Digital Marketing & Online Presence

• Manage updates to the Imprimus website, ensuring accuracy, SEO optimization, and content designed to attract B2B prospects.
• Oversee social media accounts and plan content calendars to increase visibility and generate inbound inquiries.
• Execute email marketing campaigns and nurture sequences that support sales pipeline development.

Event & Trade Show Support

• Coordinate trade show participation, including pre-show outreach, logistics, booth setup, branded materials, and post-show follow-up campaigns.
• Support customer events and promotional initiatives that enhance brand exposure and generate leads.

Market Research & Analytics

• Conduct research on competitors, market trends, and customer industries to identify opportunities (ZoomInfo, Apollo).
• Maintain and update CRM systems (HubSpot) with campaign data, lead sources, and marketing attribution.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• 2+ years of experience in a B2B marketing role (experience in the label printing, packaging, or manufacturing industry preferred).
• Strong written and verbal communication skills.
• Proficiency in marketing tools such as Adobe Creative Suite, Canva, Mailchimp, HubSpot, Apollo, or similar platforms.
• Familiarity with SEO, social media marketing, and content creation.
• Ability to manage multiple projects, meet deadlines, and work collaboratively with cross-functional teams including significant interaction with sales.

Preferred Skills

• Knowledge of the printing industry (digital, flexographic, or offset).
• Experience with trade show coordination or developing sales support materials.
• Basic photography or video editing skills for marketing content.

Why Join Imprimus

At Imprimus, you’ll join a passionate team dedicated to innovation, quality, and exceptional customer service. You’ll have the opportunity to make a direct impact on our marketing strategy, help shape our brand identity, and contribute to the continued success of a growing company in the printing and packaging industry.

Benefits

• Comprehensive Medical Coverage – Multiple plan options through Blue Shield and Kaiser Permanente, including HMO, and PPO plans
• Employer-Funded Health Reimbursement Account (HRA)
• Dental & Vision Insurance – Blue Shield dental and vision plans
• Employer-Paid Life Insurance – $50,000 Basic Life & AD&D coverage provided
• Voluntary Disability Coverage – Long-Term Disability options available
• Flexible Spending Accounts (FSA) – Health Care, Dependent Care, and Commuter (Parking & Transit) pre-tax savings options
• Employee Assistance Program (EAP)
• Optional Voluntary Benefits – Accident, Critical Illness, Hospital Indemnity, and Legal Plan coverage available
• 401(k) Retirement Plan – Company-sponsored plan to help you plan for the future
• Vacation, Sick Time Off & Holidays

Physical Demands: This position is primarily sedentary and performed in an office or remote/hybrid work environment. While performing the duties of this job, the employee is regularly required to sit; use hands and fingers to operate a computer, keyboard, and other office equipment; and communicate verbally and in writing. The employee may occasionally be required to stand, walk, bend, or reach. Vision abilities required include close vision for computer work. The employee may occasionally be required to lift and/or move materials weighing up to 10 pounds.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.

Equal Employment Opportunity: Imprimus Labels & Packaging is an Equal Opportunity Employer. We do not discriminate based on race, color, religion, sex, gender identity or expression, sexual orientation, age, national origin, ancestry, disability, medical condition, genetic information, military or veteran status, or any other protected status under federal, state, or California law. Reasonable accommodations are available upon request.