Job Title:
Marketing Manager
Location:
Alexandria, MN & Detroit Lakes, MN
Employment Type:
Full-Time | on-Site
Position Overview A high-end retail organization is seeking a highly organized, creative, and standards-driven
Marketing Manager
to lead brand marketing, content creation, and event execution across two Minnesota locations. This role is ideal for a marketing professional who thrives in a premium retail environment, understands elevated brand presentation, and can balance strategic planning with hands-on execution. The Marketing Manager will work closely with internal leadership and an external marketing agency to ensure all initiatives align with in-store execution, current promotions, and overall brand standards. This is a hybrid role requiring both remote work and regular in-store presence to capture content, support events, and ensure marketing efforts accurately reflect the customer experience.
Key Responsibilities Brand Marketing & Campaign Management
Lead and execute marketing initiatives to drive brand awareness, customer engagement, and sales.
Develop and maintain a comprehensive marketing calendar, planning campaigns 60-90 days in advance.
Partner with an external marketing agency to manage email marketing, SMS campaigns, retargeting, and paid digital initiatives.
Ensure all campaigns align with established brand voice, visual identity, and presentation standards.
Social Media & Content Creation
Oversee daily social media activity across platforms, including Instagram and Facebook.
Plan, create, and publish posts, stories, and short-form video content.
Coordinate photography and video assets to support promotions, campaigns, and events.
Ensure consistent content coverage across both locations.
Provide content assets for email, SMS, and digital advertising initiatives.
Track performance metrics and analyze engagement to refine content strategy.
Event Coordination & Marketing
Support planning, coordination, and promotion of in-store events, including loyalty events, fundraisers, sales promotions, and brand activations.
Collaborate with store leadership to ensure events are effectively promoted and executed.
Manage timelines, deliverables, and promotional materials for each event.
Sales & Store Collaboration
Partner with the Sales Manager to align marketing efforts with sales initiatives and promotions.
Ensure marketing messaging translates seamlessly to the sales floor.
Support store teams with clear communication regarding campaigns, promotions, and event objectives.
Maintain regular in-store presence to ensure marketing reflects the in-store customer experience.
Creative Direction & Copywriting
Develop compelling, on-brand copy for social media, email and SMS campaigns, website updates, and event promotions.
Ensure all messaging aligns with high-end retail brand standards and identity.
Qualifications
3+ years of experience in marketing, social media, or brand management (retail or luxury brand experience preferred).
Strong understanding of high-end retail presentation and customer experience.
Proven ability to manage content calendars, campaigns, and multiple initiatives simultaneously.
Strong photography, video production, and content-editing skills.
Excellent organizational, communication, and time-management abilities.
Ability to work both independently and collaboratively across teams.
Comfortable with a hybrid schedule that includes regular in-store requirements.
Benefits
Health, dental, and vision coverage options
Preventative care plan provided by employer
Flexible spending account (FSA)
401(k) with employer match (eligibility applies)
Short-term, long-term, accident, and supplemental coverage options
Paid Time Off (PTO)
Employee merchandise discount.
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Marketing Manager
Location:
Alexandria, MN & Detroit Lakes, MN
Employment Type:
Full-Time | on-Site
Position Overview A high-end retail organization is seeking a highly organized, creative, and standards-driven
Marketing Manager
to lead brand marketing, content creation, and event execution across two Minnesota locations. This role is ideal for a marketing professional who thrives in a premium retail environment, understands elevated brand presentation, and can balance strategic planning with hands-on execution. The Marketing Manager will work closely with internal leadership and an external marketing agency to ensure all initiatives align with in-store execution, current promotions, and overall brand standards. This is a hybrid role requiring both remote work and regular in-store presence to capture content, support events, and ensure marketing efforts accurately reflect the customer experience.
Key Responsibilities Brand Marketing & Campaign Management
Lead and execute marketing initiatives to drive brand awareness, customer engagement, and sales.
Develop and maintain a comprehensive marketing calendar, planning campaigns 60-90 days in advance.
Partner with an external marketing agency to manage email marketing, SMS campaigns, retargeting, and paid digital initiatives.
Ensure all campaigns align with established brand voice, visual identity, and presentation standards.
Social Media & Content Creation
Oversee daily social media activity across platforms, including Instagram and Facebook.
Plan, create, and publish posts, stories, and short-form video content.
Coordinate photography and video assets to support promotions, campaigns, and events.
Ensure consistent content coverage across both locations.
Provide content assets for email, SMS, and digital advertising initiatives.
Track performance metrics and analyze engagement to refine content strategy.
Event Coordination & Marketing
Support planning, coordination, and promotion of in-store events, including loyalty events, fundraisers, sales promotions, and brand activations.
Collaborate with store leadership to ensure events are effectively promoted and executed.
Manage timelines, deliverables, and promotional materials for each event.
Sales & Store Collaboration
Partner with the Sales Manager to align marketing efforts with sales initiatives and promotions.
Ensure marketing messaging translates seamlessly to the sales floor.
Support store teams with clear communication regarding campaigns, promotions, and event objectives.
Maintain regular in-store presence to ensure marketing reflects the in-store customer experience.
Creative Direction & Copywriting
Develop compelling, on-brand copy for social media, email and SMS campaigns, website updates, and event promotions.
Ensure all messaging aligns with high-end retail brand standards and identity.
Qualifications
3+ years of experience in marketing, social media, or brand management (retail or luxury brand experience preferred).
Strong understanding of high-end retail presentation and customer experience.
Proven ability to manage content calendars, campaigns, and multiple initiatives simultaneously.
Strong photography, video production, and content-editing skills.
Excellent organizational, communication, and time-management abilities.
Ability to work both independently and collaboratively across teams.
Comfortable with a hybrid schedule that includes regular in-store requirements.
Benefits
Health, dental, and vision coverage options
Preventative care plan provided by employer
Flexible spending account (FSA)
401(k) with employer match (eligibility applies)
Short-term, long-term, accident, and supplemental coverage options
Paid Time Off (PTO)
Employee merchandise discount.
#J-18808-Ljbffr