Responsibilities
Own and manage the brand’s Instagram account(s), including content planning, creation, publishing, and daily operations. Develop high-performing Instagram content strategies across formats such as Reels, Stories, Feed posts, and Collaborations, aligned with brand positioning and campaign objectives. Deeply understand and leverage Instagram platform rules, algorithms, and best practices to drive organic reach, engagement, and follower growth. Monitor performance metrics (reach, engagement, saves, shares, follower growth, etc.), analyze insights, and continuously optimize content strategy. Stay up to date with Instagram trends, viral formats, creator behaviors, and platform updates; quickly translate trends into brand-appropriate content. Collaborate cross-functionally with brand, creative, marketing, and regional teams to support product launches, campaigns, and key moments. Manage relationships with creators or influencers when needed, including content briefing and collaboration execution. Ensure all content aligns with brand tone, visual standards, and compliance requirements. Requirements
Proven experience managing and growing Instagram accounts, preferably for consumer brands, lifestyle brands, or content-driven businesses. Strong expertise in Instagram content creation, with a deep understanding of Reels mechanics, storytelling, hooks, pacing, and visual language. Solid knowledge of Instagram platform rules, algorithm logic, content distribution mechanisms, and community guidelines. Hands‑on mindset with strong execution ability; able to move fast in a highly dynamic content environment. Strong analytical skills, with the ability to interpret data and turn insights into actionable content improvements. Excellent communication skills and cross‑functional collaboration ability. Familiarity with the US social media landscape and cultural context. Passion for social media, content, and digital culture; highly sensitive to trends and audience behavior.
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Own and manage the brand’s Instagram account(s), including content planning, creation, publishing, and daily operations. Develop high-performing Instagram content strategies across formats such as Reels, Stories, Feed posts, and Collaborations, aligned with brand positioning and campaign objectives. Deeply understand and leverage Instagram platform rules, algorithms, and best practices to drive organic reach, engagement, and follower growth. Monitor performance metrics (reach, engagement, saves, shares, follower growth, etc.), analyze insights, and continuously optimize content strategy. Stay up to date with Instagram trends, viral formats, creator behaviors, and platform updates; quickly translate trends into brand-appropriate content. Collaborate cross-functionally with brand, creative, marketing, and regional teams to support product launches, campaigns, and key moments. Manage relationships with creators or influencers when needed, including content briefing and collaboration execution. Ensure all content aligns with brand tone, visual standards, and compliance requirements. Requirements
Proven experience managing and growing Instagram accounts, preferably for consumer brands, lifestyle brands, or content-driven businesses. Strong expertise in Instagram content creation, with a deep understanding of Reels mechanics, storytelling, hooks, pacing, and visual language. Solid knowledge of Instagram platform rules, algorithm logic, content distribution mechanisms, and community guidelines. Hands‑on mindset with strong execution ability; able to move fast in a highly dynamic content environment. Strong analytical skills, with the ability to interpret data and turn insights into actionable content improvements. Excellent communication skills and cross‑functional collaboration ability. Familiarity with the US social media landscape and cultural context. Passion for social media, content, and digital culture; highly sensitive to trends and audience behavior.
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