Job Description
Ingram Content Group (ICG)
is searching for a
Manager, Online Sales & Marketing
to join our team in
New York . In this role, you will lead metadata optimization and marketing initiatives and best practices for
Ingram Publishing Services (IPS)
publishers. You will also lead the marketing strategy for IndiePubs.com, Ingram’s direct to consumer e‑commerce platform. You’ll cultivate a consultative relationship with IPS publishers, increasing their understanding of digital marketing and ways to improve direct‑to‑consumer engagement, discoverability, and sales through Ingram. In this role you’ll lead internal educational efforts to increase familiarity and understanding across IPS brands of Ingram’s metadata offerings and IndiePubs services and value. You will help develop the metadata strategy that results in greater online visibility and discoverability of the IPS catalog, adapting strategy as necessary to support future consumer sales channels. Additionally, you’ll lead and support rollout, testing, and implementation of metadata focused AI tools and will manage a metadata support specialist. This is not a remote position, but hybrid schedules will be offered.
Ingram Content Group (“Ingram”)
connects people with content in all forms. Providing comprehensive services for publishers, retailers, libraries, and educators, Ingram makes these services seamless and accessible through technology, innovation, and creativity. With an expansive global network of offices and facilities, Ingram’s services include digital and physical book distribution, print‑on‑demand, and digital learning.
Required Qualifications
Bachelor’s degree or year‑for‑year related experience
5 years’ experience in book sales, book marketing and/or metadata, and/or book e‑commerce
2 years’ experience managing people
Preferred Skills / Qualifications
Strong presentation and communication skills>
Organization and project management
Book industry experience
Knowledge of or interest in working with Artificial Intelligence tools (AI)
Key Responsibilities
Develop relationships with IPS publishers to increase publisher fluency in online marketing and metadata strategy.
Lead marketing, SEO, editorial and social media strategy for indiepubs.com as well as publisher education, recruitment, retention and onboarding alongside E‑Commerce Manager.
Create marketing case studies and analyses with the goal of increasing IPS publishers’ understanding and adoption of metadata resources and IndiePubs.
Alongside E‑Commerce Manager, develop consumer insights strategy, including collecting and analyzing data, identify patterns and trends and translating insights into actionable strategies.
Lead IPS Marketing’s AI efforts around metadata, lead working groups and testing groups as necessary, and create educational resources to be used internally and externally for applications and impact of tools.
Collaborate across departments to support metadata and indiepubs strategy for IPS publishers.
Develop an adaptable metadata strategy that increases online visibility and discoverability of IPS catalog across sales channels.
Supervise, and when needed conduct, metadata optimization efforts that produce high‑quality, audience‑oriented keywords, categories, and descriptive copy that increase discoverability and sales conversions at online and digital sales channels for IPS catalog.
Create and implement tools that measure the discoverability and revenue impact of enhanced metadata.
In collaboration with business owners across the organization, develop IPS standards for metadata optimization, partner with IPS brands to educate publishers on those standards.
Independently measure and report on publisher participation in marketing programs and metadata strategy projects. Evaluate against key performance metrics and adjust to improve performance when necessary.
Partner with marketing and sales teams with brainstorming, identifying new and better ways of improving book discoverability and connecting with audiences and increasing digital and online sales.
Flexibility to take on additional tasks related to online sales, metadata and marketing strategy as needed.
Hiring Salary Range: $101,873–$129,171. This range represents the anticipated low and high end of the salary for this. It will be determined by factors including but not limited to: the applicant’s education, experience, knowledge, skills, and abilities, geographic location, as well as internal equity and alignment with market data.
Perks / Benefits
A highly competitive compensation package with generous benefits beginning first day of employment for Medical/Prescription Drug plans, HSA, Vision, Dental and Health Care FSA.
15 vacation days & 12 sick days accrued annually and 3 personal days
401K match, Life and AD&D, Employee Assistance programs, Group Legal, & more
Encouraged continued education with our tuition reimbursement program
Financial and in‑kind opportunities to engage with non‑profits in your community
Company match program for United Way donations
Volunteer opportunities and in‑kind drives for non‑profits throughout the year
Casual Dress Code
Ingram Content Group is a part of Ingram Industries Inc. and includes Ingram Book Group LLC, Ingram Publisher Services LLC, Lightning Source LLC, Ingram Library Services LLC, Tennessee Book Company LLC, Ingram Content Group UK Ltd. and Ingram Content Group Australia Pty Ltd.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, work‑related mental or physical disability, veteran status, sexual orientation, gender identity, or genetic information.
EOE-Race/Gender/Veterans/Disabled • We participate in EVerify. • EEO Poster in English • EEO Poster in Spanish
#J-18808-Ljbffr
is searching for a
Manager, Online Sales & Marketing
to join our team in
New York . In this role, you will lead metadata optimization and marketing initiatives and best practices for
Ingram Publishing Services (IPS)
publishers. You will also lead the marketing strategy for IndiePubs.com, Ingram’s direct to consumer e‑commerce platform. You’ll cultivate a consultative relationship with IPS publishers, increasing their understanding of digital marketing and ways to improve direct‑to‑consumer engagement, discoverability, and sales through Ingram. In this role you’ll lead internal educational efforts to increase familiarity and understanding across IPS brands of Ingram’s metadata offerings and IndiePubs services and value. You will help develop the metadata strategy that results in greater online visibility and discoverability of the IPS catalog, adapting strategy as necessary to support future consumer sales channels. Additionally, you’ll lead and support rollout, testing, and implementation of metadata focused AI tools and will manage a metadata support specialist. This is not a remote position, but hybrid schedules will be offered.
Ingram Content Group (“Ingram”)
connects people with content in all forms. Providing comprehensive services for publishers, retailers, libraries, and educators, Ingram makes these services seamless and accessible through technology, innovation, and creativity. With an expansive global network of offices and facilities, Ingram’s services include digital and physical book distribution, print‑on‑demand, and digital learning.
Required Qualifications
Bachelor’s degree or year‑for‑year related experience
5 years’ experience in book sales, book marketing and/or metadata, and/or book e‑commerce
2 years’ experience managing people
Preferred Skills / Qualifications
Strong presentation and communication skills>
Organization and project management
Book industry experience
Knowledge of or interest in working with Artificial Intelligence tools (AI)
Key Responsibilities
Develop relationships with IPS publishers to increase publisher fluency in online marketing and metadata strategy.
Lead marketing, SEO, editorial and social media strategy for indiepubs.com as well as publisher education, recruitment, retention and onboarding alongside E‑Commerce Manager.
Create marketing case studies and analyses with the goal of increasing IPS publishers’ understanding and adoption of metadata resources and IndiePubs.
Alongside E‑Commerce Manager, develop consumer insights strategy, including collecting and analyzing data, identify patterns and trends and translating insights into actionable strategies.
Lead IPS Marketing’s AI efforts around metadata, lead working groups and testing groups as necessary, and create educational resources to be used internally and externally for applications and impact of tools.
Collaborate across departments to support metadata and indiepubs strategy for IPS publishers.
Develop an adaptable metadata strategy that increases online visibility and discoverability of IPS catalog across sales channels.
Supervise, and when needed conduct, metadata optimization efforts that produce high‑quality, audience‑oriented keywords, categories, and descriptive copy that increase discoverability and sales conversions at online and digital sales channels for IPS catalog.
Create and implement tools that measure the discoverability and revenue impact of enhanced metadata.
In collaboration with business owners across the organization, develop IPS standards for metadata optimization, partner with IPS brands to educate publishers on those standards.
Independently measure and report on publisher participation in marketing programs and metadata strategy projects. Evaluate against key performance metrics and adjust to improve performance when necessary.
Partner with marketing and sales teams with brainstorming, identifying new and better ways of improving book discoverability and connecting with audiences and increasing digital and online sales.
Flexibility to take on additional tasks related to online sales, metadata and marketing strategy as needed.
Hiring Salary Range: $101,873–$129,171. This range represents the anticipated low and high end of the salary for this. It will be determined by factors including but not limited to: the applicant’s education, experience, knowledge, skills, and abilities, geographic location, as well as internal equity and alignment with market data.
Perks / Benefits
A highly competitive compensation package with generous benefits beginning first day of employment for Medical/Prescription Drug plans, HSA, Vision, Dental and Health Care FSA.
15 vacation days & 12 sick days accrued annually and 3 personal days
401K match, Life and AD&D, Employee Assistance programs, Group Legal, & more
Encouraged continued education with our tuition reimbursement program
Financial and in‑kind opportunities to engage with non‑profits in your community
Company match program for United Way donations
Volunteer opportunities and in‑kind drives for non‑profits throughout the year
Casual Dress Code
Ingram Content Group is a part of Ingram Industries Inc. and includes Ingram Book Group LLC, Ingram Publisher Services LLC, Lightning Source LLC, Ingram Library Services LLC, Tennessee Book Company LLC, Ingram Content Group UK Ltd. and Ingram Content Group Australia Pty Ltd.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, work‑related mental or physical disability, veteran status, sexual orientation, gender identity, or genetic information.
EOE-Race/Gender/Veterans/Disabled • We participate in EVerify. • EEO Poster in English • EEO Poster in Spanish
#J-18808-Ljbffr