Cenegenics
Position Overview
Be a strategic and hands‑on Marketing Automation & Lifecycle Manager responsible for designing, executing, and optimizing how prospects and members experience the Cenegenics brand across email, marketing automation, and CRM‑driven touchpoints. You will own HubSpot end‑to‑end and partner closely with Sales, RevOps, IT, Operations, and Member Experience teams to ensure lifecycle journeys are intentional, personalized, and revenue‑aligned.
Essential Job Functions This is not a campaign‑only role. You will architect scalable automation systems, optimize funnels, and help transform marketing into a predictable growth engine. This role operates at the intersection of strategy and execution and requires strong systems thinking, technical ownership, and cross‑functional collaboration.
HubSpot Ownership & Marketing Automation
Serve as the primary owner and power user of HubSpot, including email, workflows, forms, lists, CTAs, lifecycle stages, lead scoring, and property architecture
Design, build, and optimize automated lead nurture programs and full prospect‑to‑member lifecycle journeys
Establish and maintain HubSpot best practices, documentation, governance, and platform standards
Own configuration, optimization, and execution within HubSpot in partnership with Marketing Leadership and RevOps
Email Marketing & Lifecycle Campaigns
Own end‑to‑end email execution including strategy, build, QA, deployment, and optimization
Develop and scale lead nurturing, onboarding, pre‑ and post‑consult, retention, and re‑engagement campaigns
Improve email performance across engagement, conversion, and pipeline influence metrics
Landing Pages & Conversion Experiences
Build and optimize HubSpot landing pages and forms to support lead capture, campaigns, consult booking, and conversion flows
Partner with Brand and Growth teams to ensure landing pages are on‑brand, mobile‑optimized, and conversion‑focused
Run A/B tests across layouts, copy, CTAs, and form strategies to improve conversion rates
Sales Enablement & CRM Collaboration
Partner with Sales Leadership, RevOps, and SDR teams to align marketing automation with sales workflows
Support sales‑triggered email sequences, alerts, task automation, and lifecycle‑based content delivery
Improve lead handoff, follow‑up timing, and visibility between Marketing and Sales
Collaborate on HubSpot and Salesforce integration strategy and execution
CRM, Integrations & Data Flow
Support HubSpot and Salesforce alignment including data syncing, lifecycle stages, field mapping, and reporting accuracy
Partner with IT and RevOps on integrations, data hygiene, governance, and troubleshooting
Act as the bridge between marketing strategy and technical execution
Content Strategy & Creative Support
Collaborate with Brand and Content teams to guide lifecycle messaging and campaign themes
Translate long‑form content into effective email and nurture campaigns
Support light design needs for emails and landing pages as required
Analytics, Testing & Optimization
Own reporting and insights for email, automation, and landing page performance
Run A/B tests across subject lines, content, timing, workflows, and landing pages
Use data to continuously refine journeys and improve ROI
Any other assigned duties
Regular and reliable attendance is an essential function of the job
Knowledge, Skills and Abilities
Strong understanding of marketing automation, lifecycle strategy, and CRM‑driven marketing
Hands‑on experience with HubSpot Marketing Hub
Strong understanding of CRM data, segmentation, personalization, and lifecycle design
Ability to think in systems and architect scalable automation infrastructure
Analytical mindset with comfort in dashboards, reporting, and performance optimization
Experience collaborating cross‑functionally with Sales, RevOps, IT, and Operations teams
Strong communication skills with the ability to translate technical concepts into business impact
High attention to detail with strong organizational and documentation skills
Ability to manage multiple priorities and work independently
Professional judgment, integrity, and discretion
Interest in health, performance, and innovation
Qualifications
3–6+ years of experience in email marketing, marketing automation, or lifecycle marketing
Deep, hands‑on experience with HubSpot Marketing Hub
Experience building landing pages and conversion funnels
Experience working with Salesforce CRM preferred
HubSpot certifications preferred
Sales enablement or revenue operations exposure preferred
Experience in healthcare, wellness, SaaS, or subscription‑based businesses a plus
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Essential Job Functions This is not a campaign‑only role. You will architect scalable automation systems, optimize funnels, and help transform marketing into a predictable growth engine. This role operates at the intersection of strategy and execution and requires strong systems thinking, technical ownership, and cross‑functional collaboration.
HubSpot Ownership & Marketing Automation
Serve as the primary owner and power user of HubSpot, including email, workflows, forms, lists, CTAs, lifecycle stages, lead scoring, and property architecture
Design, build, and optimize automated lead nurture programs and full prospect‑to‑member lifecycle journeys
Establish and maintain HubSpot best practices, documentation, governance, and platform standards
Own configuration, optimization, and execution within HubSpot in partnership with Marketing Leadership and RevOps
Email Marketing & Lifecycle Campaigns
Own end‑to‑end email execution including strategy, build, QA, deployment, and optimization
Develop and scale lead nurturing, onboarding, pre‑ and post‑consult, retention, and re‑engagement campaigns
Improve email performance across engagement, conversion, and pipeline influence metrics
Landing Pages & Conversion Experiences
Build and optimize HubSpot landing pages and forms to support lead capture, campaigns, consult booking, and conversion flows
Partner with Brand and Growth teams to ensure landing pages are on‑brand, mobile‑optimized, and conversion‑focused
Run A/B tests across layouts, copy, CTAs, and form strategies to improve conversion rates
Sales Enablement & CRM Collaboration
Partner with Sales Leadership, RevOps, and SDR teams to align marketing automation with sales workflows
Support sales‑triggered email sequences, alerts, task automation, and lifecycle‑based content delivery
Improve lead handoff, follow‑up timing, and visibility between Marketing and Sales
Collaborate on HubSpot and Salesforce integration strategy and execution
CRM, Integrations & Data Flow
Support HubSpot and Salesforce alignment including data syncing, lifecycle stages, field mapping, and reporting accuracy
Partner with IT and RevOps on integrations, data hygiene, governance, and troubleshooting
Act as the bridge between marketing strategy and technical execution
Content Strategy & Creative Support
Collaborate with Brand and Content teams to guide lifecycle messaging and campaign themes
Translate long‑form content into effective email and nurture campaigns
Support light design needs for emails and landing pages as required
Analytics, Testing & Optimization
Own reporting and insights for email, automation, and landing page performance
Run A/B tests across subject lines, content, timing, workflows, and landing pages
Use data to continuously refine journeys and improve ROI
Any other assigned duties
Regular and reliable attendance is an essential function of the job
Knowledge, Skills and Abilities
Strong understanding of marketing automation, lifecycle strategy, and CRM‑driven marketing
Hands‑on experience with HubSpot Marketing Hub
Strong understanding of CRM data, segmentation, personalization, and lifecycle design
Ability to think in systems and architect scalable automation infrastructure
Analytical mindset with comfort in dashboards, reporting, and performance optimization
Experience collaborating cross‑functionally with Sales, RevOps, IT, and Operations teams
Strong communication skills with the ability to translate technical concepts into business impact
High attention to detail with strong organizational and documentation skills
Ability to manage multiple priorities and work independently
Professional judgment, integrity, and discretion
Interest in health, performance, and innovation
Qualifications
3–6+ years of experience in email marketing, marketing automation, or lifecycle marketing
Deep, hands‑on experience with HubSpot Marketing Hub
Experience building landing pages and conversion funnels
Experience working with Salesforce CRM preferred
HubSpot certifications preferred
Sales enablement or revenue operations exposure preferred
Experience in healthcare, wellness, SaaS, or subscription‑based businesses a plus
#J-18808-Ljbffr