The Regional Sales Associate is responsible for the strategic development and execution of sales and marketing programs to support and strengthen client sales in the livestock production segment. This role will partner and enable distribution with educational tools to be successful in selling a variety of production animal products. The primary focus is expanding market share of Intervention Disinfectant within the swine industry by interacting directly with integrators. (Veterinarians, Production Managers, Purchasing, Operations, and other related roles) This individual must build and strengthen new and current relationships, with the goal of maximizing existing opportunities and developing new ones to ensure long term sustainable and profitable growth. This role works closely with the client's Marketing team to create, deliver, and leverage the channel marketing strategy. This is a unique sales position, with both direct customer, distribution management responsibilities, and site visits.
Location: Client prefers candidates residing in Iowa or Minnesota, but open to those in Nebraska, Wisconsin or Illinois.
Duties and responsibilities Business Management
Provide input for the development of the Farm Team Strategic Plan.
Actively participate in the development and updating of the Annual Forecast for the client's biosecurity offering.
Align with Region and Branch Managers at assigned distributors, establishing productive, professional relationships that will result in sector growth.
Use distributor sales data to help identify strengths and weaknesses with distributor’s teams
Business Development
Identify new opportunities to grow the client's biosecurity business within the scope of distributor relationships at Branch and Region levels.
Identify new opportunities to grow the client's biosecurity business at strategic Swine Producers, Veterinary Clinics, Poultry Producers, Animal Transportation Facilities, etc.
Identify and develop new opportunities for the client’s biosecurity portfolio, by fully understanding its capabilities and unique attributes.
Professionally represent and help expand the client’s business within the Animal Production Sector
Develop and manage territory marketing programs to gain awareness and acceptance of the client's products with the support of Marketing, other Sales counterparts, and manufacturer representatives. Direct calls on Key Accounts, including swine and poultry integrators, and industry veterinarians is critical to success in this position.
Incentive programs
Promotional programs
Biosecurity and product training programs for integrators.
Identify channel insights and work closely with Sales and Marketing to develop sales enablement materials which could include but are not limited to whitepapers, user guides, and support materials to enable sellers to be more proficient in supporting the client's products in markets served.
Online learning portals
Equipment installation and servicing tools
Relationship Management & Collaboration
Establish and maintain relationships with channel partners to build trust in the client's products and, in our brands, and collaborate with them to identify opportunities to support and strengthen the client’s position in the marketplace.
Qualifications
University degree or college diploma in Business Animal Science or other relevant program required.
Minimum 2 year’s experience in Channel Marketing, Sales or a combination thereof, with experience in developing/cultivating sales in complex sales situations (e.g. involving multiple levels, disciplines and/or decision makers)
Experience working with large sales organizations, either as a representative or in a support or management role.
Livestock production experience preferred.
Demonstrated resiliency under pressure.
Ability to function effectively despite setbacks.
Excellent communication skills, both verbal and written, and the broad ability to present internally, to farm management, veterinary staff or management.
Ability to cultivate and maintain effective relationships across the organization (and to do so in an environment of ongoing negotiation of resources and competing departmental priorities)
Able to manage many complicated tasks at one time while prioritizing and managing to deadlines.
Able to maintain an overview of initiatives across the organization to identify synergies, opportunities and overload.
Proven creative and innovative problem solving skills.
The ability to think critically to support effective and “outside the box” solutions.
Direct reports
Reports to Farm Channel Manager
Working conditions
This position will require frequent travel to meet with existing and new potential End-Users and support Distributors. Travel expectations are to be in the field 3-4 days per week including some weekends.
The individual in this position will be required to work in a fast paced and continually changing environment, within the livestock production segment with specific focus on biosecurity.
This position will require occasional evening and weekend work, for travel, trade shows, and meetings.
Frequent field visits to swine production facilities, livestock transportation wash facilities, poultry breeding facilities, etc. may be required and thus exposure to animals, manure, and varying temperatures.
Farm Visits which require showering in and out with prior approval of management.
Adherence to integrators biosecurity requirements.
Physical requirements Working trade shows is an important part of the role, here one may be expected to stand for long periods of time to engage potential prospects and customers.
Coordinating and supervising field product trials may be required from time to time which involves being on the farm premises for part of or all the trial. This can involve installing and demonstrating foaming systems for trials. This could involve showering in/ out of facility. Exposure to harsh environmental condition is normal, including hot or cold temperatures and exposure to manure.
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Location: Client prefers candidates residing in Iowa or Minnesota, but open to those in Nebraska, Wisconsin or Illinois.
Duties and responsibilities Business Management
Provide input for the development of the Farm Team Strategic Plan.
Actively participate in the development and updating of the Annual Forecast for the client's biosecurity offering.
Align with Region and Branch Managers at assigned distributors, establishing productive, professional relationships that will result in sector growth.
Use distributor sales data to help identify strengths and weaknesses with distributor’s teams
Business Development
Identify new opportunities to grow the client's biosecurity business within the scope of distributor relationships at Branch and Region levels.
Identify new opportunities to grow the client's biosecurity business at strategic Swine Producers, Veterinary Clinics, Poultry Producers, Animal Transportation Facilities, etc.
Identify and develop new opportunities for the client’s biosecurity portfolio, by fully understanding its capabilities and unique attributes.
Professionally represent and help expand the client’s business within the Animal Production Sector
Develop and manage territory marketing programs to gain awareness and acceptance of the client's products with the support of Marketing, other Sales counterparts, and manufacturer representatives. Direct calls on Key Accounts, including swine and poultry integrators, and industry veterinarians is critical to success in this position.
Incentive programs
Promotional programs
Biosecurity and product training programs for integrators.
Identify channel insights and work closely with Sales and Marketing to develop sales enablement materials which could include but are not limited to whitepapers, user guides, and support materials to enable sellers to be more proficient in supporting the client's products in markets served.
Online learning portals
Equipment installation and servicing tools
Relationship Management & Collaboration
Establish and maintain relationships with channel partners to build trust in the client's products and, in our brands, and collaborate with them to identify opportunities to support and strengthen the client’s position in the marketplace.
Qualifications
University degree or college diploma in Business Animal Science or other relevant program required.
Minimum 2 year’s experience in Channel Marketing, Sales or a combination thereof, with experience in developing/cultivating sales in complex sales situations (e.g. involving multiple levels, disciplines and/or decision makers)
Experience working with large sales organizations, either as a representative or in a support or management role.
Livestock production experience preferred.
Demonstrated resiliency under pressure.
Ability to function effectively despite setbacks.
Excellent communication skills, both verbal and written, and the broad ability to present internally, to farm management, veterinary staff or management.
Ability to cultivate and maintain effective relationships across the organization (and to do so in an environment of ongoing negotiation of resources and competing departmental priorities)
Able to manage many complicated tasks at one time while prioritizing and managing to deadlines.
Able to maintain an overview of initiatives across the organization to identify synergies, opportunities and overload.
Proven creative and innovative problem solving skills.
The ability to think critically to support effective and “outside the box” solutions.
Direct reports
Reports to Farm Channel Manager
Working conditions
This position will require frequent travel to meet with existing and new potential End-Users and support Distributors. Travel expectations are to be in the field 3-4 days per week including some weekends.
The individual in this position will be required to work in a fast paced and continually changing environment, within the livestock production segment with specific focus on biosecurity.
This position will require occasional evening and weekend work, for travel, trade shows, and meetings.
Frequent field visits to swine production facilities, livestock transportation wash facilities, poultry breeding facilities, etc. may be required and thus exposure to animals, manure, and varying temperatures.
Farm Visits which require showering in and out with prior approval of management.
Adherence to integrators biosecurity requirements.
Physical requirements Working trade shows is an important part of the role, here one may be expected to stand for long periods of time to engage potential prospects and customers.
Coordinating and supervising field product trials may be required from time to time which involves being on the farm premises for part of or all the trial. This can involve installing and demonstrating foaming systems for trials. This could involve showering in/ out of facility. Exposure to harsh environmental condition is normal, including hot or cold temperatures and exposure to manure.
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