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Happy Camp3r

Social Content Lead

Happy Camp3r, New York, New York, us, 10261

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Location:

New York, NY Start Date : As soon as possible Job Type : In person, full time About Happy Camp3r Happy Camp3r is a fast-growing lifestyle apparel brand built on comfort, optimism, and mental health awareness. We create feel-good products and meaningful moments through storytelling, community, and thoughtful design. We’re looking for a creator-first Social Content Lead to own our short-form content and help scale our social presence across TikTok and Instagram. This role is hands-on and execution-driven. You will be creating content yourself while owning growth and performance.

Responsibilities

End-to-end creation of short-form video content for TikTok & Instagram Reels Filming, editing, and posting content consistently (iPhone-first, fast, real) Day-to-day growth of our social channels through testing and iteration Founder-led content: prompting, filming, editing, and posting in a natural way Turning behind-the-scenes moments (warehouse, product, launches, community) into content Replying to comments with video responses and community-driven content Identifying trends, hooks, and formats that fit the brand (not chasing everything) Reviewing performance weekly and adjusting content strategy accordingly Working closely with our Marketing & Content Manager to execute content aligned with overall strategy, campaigns, and launches

Must Have Experience

Proven experience creating short-form video content for TikTok and/or Instagram Reels Hands-on experience filming and editing content (iPhone-first, fast-turn, minimal production) Demonstrated understanding of short-form storytelling, hooks, pacing, and audience retention Experience growing a social account (personal or brand) through organic content Comfort being on camera and directing/filming others on camera Experience working with or creating content for consumer brands (fashion/lifestyle preferred) Strong ability to analyze performance and adjust content based on what’s working Why You\'ll Love This Role

High-impact ownership at a rapidly growing brand Direct collaboration with the founder and Marketing & Content Manager Creative freedom with real responsibility Opportunity to grow into Head of Social as the brand scales Mission-driven company with a strong, engaged community

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