Marketing & Community Outreach Coordinator
Leaves Personal Care, Wyoming, Michigan, United States, 49519
Description
The Opportunity Leaves Personal Care is seeking a
Marketing & Community Outreach Coordinator
to lead our visibility, relationships, and growth throughout West Michigan.
This role exists to connect families in need with exceptional private-duty home care, and to do so in a way that reflects our faith-based foundation and deep commitment to dignity, advocacy, and relationship-centered care.
If you are energized by building trusted relationships, representing a mission-driven organization, and seeing your efforts directly turn into families served, this role offers meaningful work with clear impact and room to grow.
The Core Purpose of This Role To generate qualified inquiries and referrals for private-duty home care, and to guide those relationships from first contact to ongoing service, while representing Leaves’ unique values and commitment to dignified, personalized care at home.
What You’ll Be Responsible For: Community & Referral Outreach
Plan and execute consistent outreach to hospitals, rehab facilities, assisted and independent living communities, senior centers, churches, case managers, financial planners, and other community partners
Build and deepen referral relationships through drop-ins, value-added materials, group presentations, and follow-up meetings
Maintain warm, ongoing contact so key relationships never go “cold”
Sales & Client Engagement
Conduct in-person intakes with prospective clients and families
Assess care needs, explain services and pricing clearly, and guide families through the decision and onboarding process
Maintain relationships with existing clients and families to support satisfaction, trust, and continued referrals
Digital Marketing & Brand Presence
Manage and maintain a social media calendar and posting cadence
Support website content updates, local SEO efforts, and basic analytics review
Coordinate with leadership or vendors on any paid advertising efforts
Ensure all digital and written communication reflects Leaves’
faith-based, dignity-centered values
and is accessible to seniors and family decision-makers
Events & Community Representation
Represent Leaves at community events, health fairs, church programs, senior networking events, and local fundraisers
Participate in occasional evening or weekend events to strengthen brand visibility and community trust
Tracking & Accountability
Track outreach, leads, referrals, conversions, and activity in a CRM or tracking system
Provide weekly reporting on activity, pipeline, and results
Report to the Operations Director to align marketing efforts with growth goals and budget considerations
How Success Is Measured This role has clear, achievable performance markers, including:
Lead Generation
Consistent flow of qualified inquiries from phone, web, referrals, and community outreach
New referral partners opened each quarter who begin sending active referrals
Conversion & Growth
Strong conversion rate from inquiry to signed service agreementContribution to increased weekly billable hours and overall revenue growth
Relationship Management
Steady cadence of meaningful outreach and visits with key referral partners
Up-to-date contact records and documented touchpoints for top relationships
Brand Integrity
All messaging and interactions reflect Leaves’ values of faith, dignity, advocacy, and excellence
Professional, warm, and trustworthy presence in all settings
Requirements
Who This Role Is Ideal For This role is a strong fit for someone who:
Has experience in
healthcare, senior services, home care, hospice, or relationship-based sales
Is comfortable engaging
seniors, adult children, clinicians, and community professionals
Enjoys a mix of
field work, relationship building, and strategic coordination
Is self-directed, organized, and motivated by purpose, not just activity
Feels aligned representing a
faith-based organization
with compassion and integrity
Role Requirements
Prior experience in healthcare or relationship-based sales/outreach strongly preferred
Strong interpersonal communication, listening skills, and empathy
Comfort managing social media, basic SEO concepts, and simple digital tools
Ability to create clear, professional marketing materials (flyers, presentations, basic Canva designs)
Reliable transportation, valid driver’s license, and willingness to travel locally
#J-18808-Ljbffr
The Opportunity Leaves Personal Care is seeking a
Marketing & Community Outreach Coordinator
to lead our visibility, relationships, and growth throughout West Michigan.
This role exists to connect families in need with exceptional private-duty home care, and to do so in a way that reflects our faith-based foundation and deep commitment to dignity, advocacy, and relationship-centered care.
If you are energized by building trusted relationships, representing a mission-driven organization, and seeing your efforts directly turn into families served, this role offers meaningful work with clear impact and room to grow.
The Core Purpose of This Role To generate qualified inquiries and referrals for private-duty home care, and to guide those relationships from first contact to ongoing service, while representing Leaves’ unique values and commitment to dignified, personalized care at home.
What You’ll Be Responsible For: Community & Referral Outreach
Plan and execute consistent outreach to hospitals, rehab facilities, assisted and independent living communities, senior centers, churches, case managers, financial planners, and other community partners
Build and deepen referral relationships through drop-ins, value-added materials, group presentations, and follow-up meetings
Maintain warm, ongoing contact so key relationships never go “cold”
Sales & Client Engagement
Conduct in-person intakes with prospective clients and families
Assess care needs, explain services and pricing clearly, and guide families through the decision and onboarding process
Maintain relationships with existing clients and families to support satisfaction, trust, and continued referrals
Digital Marketing & Brand Presence
Manage and maintain a social media calendar and posting cadence
Support website content updates, local SEO efforts, and basic analytics review
Coordinate with leadership or vendors on any paid advertising efforts
Ensure all digital and written communication reflects Leaves’
faith-based, dignity-centered values
and is accessible to seniors and family decision-makers
Events & Community Representation
Represent Leaves at community events, health fairs, church programs, senior networking events, and local fundraisers
Participate in occasional evening or weekend events to strengthen brand visibility and community trust
Tracking & Accountability
Track outreach, leads, referrals, conversions, and activity in a CRM or tracking system
Provide weekly reporting on activity, pipeline, and results
Report to the Operations Director to align marketing efforts with growth goals and budget considerations
How Success Is Measured This role has clear, achievable performance markers, including:
Lead Generation
Consistent flow of qualified inquiries from phone, web, referrals, and community outreach
New referral partners opened each quarter who begin sending active referrals
Conversion & Growth
Strong conversion rate from inquiry to signed service agreementContribution to increased weekly billable hours and overall revenue growth
Relationship Management
Steady cadence of meaningful outreach and visits with key referral partners
Up-to-date contact records and documented touchpoints for top relationships
Brand Integrity
All messaging and interactions reflect Leaves’ values of faith, dignity, advocacy, and excellence
Professional, warm, and trustworthy presence in all settings
Requirements
Who This Role Is Ideal For This role is a strong fit for someone who:
Has experience in
healthcare, senior services, home care, hospice, or relationship-based sales
Is comfortable engaging
seniors, adult children, clinicians, and community professionals
Enjoys a mix of
field work, relationship building, and strategic coordination
Is self-directed, organized, and motivated by purpose, not just activity
Feels aligned representing a
faith-based organization
with compassion and integrity
Role Requirements
Prior experience in healthcare or relationship-based sales/outreach strongly preferred
Strong interpersonal communication, listening skills, and empathy
Comfort managing social media, basic SEO concepts, and simple digital tools
Ability to create clear, professional marketing materials (flyers, presentations, basic Canva designs)
Reliable transportation, valid driver’s license, and willingness to travel locally
#J-18808-Ljbffr