Our client is seeking a motivated, detail-oriented Database Marketing Analyst to analyze and improve the performance of mass marketing campaigns, with a primary focus on
direct mail and email . This role supports teams across
Casino, Hotel, Marketing, and other departments
by delivering validated data, reliable reporting, and actionable insights that inform key decisions. What You’ll Do
Analyze campaign performance across mass marketing efforts, including direct mail and email Support campaign development, production, and targeting for direct marketing initiatives Lead data proofing and validation processes to ensure campaign and reporting accuracy Build and maintain dashboards and KPI reporting to deliver actionable insights Evaluate results from hotel and casino marketing programs and recommend improvements Maintain customer database integrity, including segmentation and targeting accuracy Partner with marketing stakeholders to support data-driven strategies that increase engagement and customer value Present findings and recommendations clearly to both technical and non-technical audiences Support additional related duties as assigned What We’re Looking For
Strong analytical and data management skills, with a detail-oriented approach Experience analyzing campaign performance and marketing effectiveness Proficiency in Excel; SQL preferred (experience with analytics and reporting tools is a plus) Strong communication and presentation skills, with the ability to translate data into clear takeaways Gaming or hospitality industry experience is a plus
#J-18808-Ljbffr
direct mail and email . This role supports teams across
Casino, Hotel, Marketing, and other departments
by delivering validated data, reliable reporting, and actionable insights that inform key decisions. What You’ll Do
Analyze campaign performance across mass marketing efforts, including direct mail and email Support campaign development, production, and targeting for direct marketing initiatives Lead data proofing and validation processes to ensure campaign and reporting accuracy Build and maintain dashboards and KPI reporting to deliver actionable insights Evaluate results from hotel and casino marketing programs and recommend improvements Maintain customer database integrity, including segmentation and targeting accuracy Partner with marketing stakeholders to support data-driven strategies that increase engagement and customer value Present findings and recommendations clearly to both technical and non-technical audiences Support additional related duties as assigned What We’re Looking For
Strong analytical and data management skills, with a detail-oriented approach Experience analyzing campaign performance and marketing effectiveness Proficiency in Excel; SQL preferred (experience with analytics and reporting tools is a plus) Strong communication and presentation skills, with the ability to translate data into clear takeaways Gaming or hospitality industry experience is a plus
#J-18808-Ljbffr