SupportFinity™
Overview
As the Senior Vice President, Chief Marketing Officer (SVP, CMO), you will play a critical role in shaping and executing Leslie’s enterprise growth strategy. Reporting directly to the Chief Executive Officer (CEO), you will lead the vision, strategy, and execution of all marketing and ecommerce initiatives to drive brand strength, customer engagement, revenue growth, and profitability. In this highly visible leadership role, you will oversee Marketing, Ecommerce, and Marketplace functions, positioning Leslie’s as a market leader while delivering a best-in-class digital and omnichannel customer experience. With a strong data-driven and innovative mindset, you will build and scale a world-class marketing and digital organization within a fast-paced, publicly traded environment. You will also serve as a key enterprise leader, fostering a collaborative, high-performance culture aligned with Leslie’s mission and values.
Responsibilities
Develop and execute a comprehensive marketing and ecommerce strategy aligned with enterprise objectives and long-term growth initiatives.
Lead brand strategy, positioning, messaging, and communications to strengthen brand awareness, differentiation, and reputation.
Drive customer acquisition, retention, and engagement strategies across digital, social, traditional, and direct marketing channels.
Design and implement customer loyalty and membership programs, including Pool Perks, to increase engagement and customer lifetime value.
Own and optimize the ecommerce P&L, maximizing the contribution and profitability of digital channels.
Define and lead the digital and ecommerce roadmap, continuously prioritizing initiatives that deliver a seamless, frictionless customer experience.
Oversee marketing and ecommerce analytics, leveraging Snowflake and Power BI to accelerate insight delivery and data-driven decision-making.
Analyze performance data to identify trends, opportunities, and areas for continuous improvement.
Establish and report on KPIs and performance metrics across marketing and ecommerce functions.
Build, mentor, and lead a high-performing, innovative marketing and ecommerce organization, fostering creativity, accountability, and collaboration.
Partner closely with merchandising, stores, and technology teams to ensure alignment with product launches, sales strategies, and omnichannel customer experiences.
Present marketing and ecommerce strategies, performance updates, and growth initiatives to the Board of Directors, executive leadership team, and key stakeholders.
Qualifications
Bachelor’s degree in Marketing, Business, or a related field required; MBA or advanced degree preferred.
10–15+ years of progressive marketing leadership experience, with at least 5 years in a senior executive role (VP, SVP, CMO, CDO), ideally within a public company or high-growth organization.
Proven track record of building and leading high-performing marketing and digital teams.
Deep expertise in digital marketing, ecommerce, brand management, customer engagement, and analytics within a competitive marketplace.
Strong executive presence with exceptional communication, presentation, and influencing skills, including experience engaging Boards and investors.
Highly data-driven mindset, with demonstrated success using metrics and KPIs to drive strategy and performance.
Ability to translate complex business objectives into innovative, scalable marketing strategies and campaigns.
Working knowledge of marketing, advertising, and customer data compliance regulations in a public company environment.
Strong alignment with Leslie’s culture, values, and mission.
Benefits
Comprehensive medical, pharmacy, dental, & vision plan options.
Health savings account (with enrollment in the high deductible health plan option).
Health & dependent care flexible spending accounts.
Company-paid basic life and AD&D insurance.
Voluntary supplemental life insurance.
Company-paid short-term disability and voluntary long-term disability insurance.
Pre-tax and Roth 401(k) with company match.
Paid vacation, sick, and bereavement leave.
Paid holidays, including a floating personal day.
Employee assistance and wellness programs.
Earned Wage access is available, allowing early access to a portion of your earned wages before payday.
Product discounts at Leslie’s Retail stores.
#J-18808-Ljbffr
As the Senior Vice President, Chief Marketing Officer (SVP, CMO), you will play a critical role in shaping and executing Leslie’s enterprise growth strategy. Reporting directly to the Chief Executive Officer (CEO), you will lead the vision, strategy, and execution of all marketing and ecommerce initiatives to drive brand strength, customer engagement, revenue growth, and profitability. In this highly visible leadership role, you will oversee Marketing, Ecommerce, and Marketplace functions, positioning Leslie’s as a market leader while delivering a best-in-class digital and omnichannel customer experience. With a strong data-driven and innovative mindset, you will build and scale a world-class marketing and digital organization within a fast-paced, publicly traded environment. You will also serve as a key enterprise leader, fostering a collaborative, high-performance culture aligned with Leslie’s mission and values.
Responsibilities
Develop and execute a comprehensive marketing and ecommerce strategy aligned with enterprise objectives and long-term growth initiatives.
Lead brand strategy, positioning, messaging, and communications to strengthen brand awareness, differentiation, and reputation.
Drive customer acquisition, retention, and engagement strategies across digital, social, traditional, and direct marketing channels.
Design and implement customer loyalty and membership programs, including Pool Perks, to increase engagement and customer lifetime value.
Own and optimize the ecommerce P&L, maximizing the contribution and profitability of digital channels.
Define and lead the digital and ecommerce roadmap, continuously prioritizing initiatives that deliver a seamless, frictionless customer experience.
Oversee marketing and ecommerce analytics, leveraging Snowflake and Power BI to accelerate insight delivery and data-driven decision-making.
Analyze performance data to identify trends, opportunities, and areas for continuous improvement.
Establish and report on KPIs and performance metrics across marketing and ecommerce functions.
Build, mentor, and lead a high-performing, innovative marketing and ecommerce organization, fostering creativity, accountability, and collaboration.
Partner closely with merchandising, stores, and technology teams to ensure alignment with product launches, sales strategies, and omnichannel customer experiences.
Present marketing and ecommerce strategies, performance updates, and growth initiatives to the Board of Directors, executive leadership team, and key stakeholders.
Qualifications
Bachelor’s degree in Marketing, Business, or a related field required; MBA or advanced degree preferred.
10–15+ years of progressive marketing leadership experience, with at least 5 years in a senior executive role (VP, SVP, CMO, CDO), ideally within a public company or high-growth organization.
Proven track record of building and leading high-performing marketing and digital teams.
Deep expertise in digital marketing, ecommerce, brand management, customer engagement, and analytics within a competitive marketplace.
Strong executive presence with exceptional communication, presentation, and influencing skills, including experience engaging Boards and investors.
Highly data-driven mindset, with demonstrated success using metrics and KPIs to drive strategy and performance.
Ability to translate complex business objectives into innovative, scalable marketing strategies and campaigns.
Working knowledge of marketing, advertising, and customer data compliance regulations in a public company environment.
Strong alignment with Leslie’s culture, values, and mission.
Benefits
Comprehensive medical, pharmacy, dental, & vision plan options.
Health savings account (with enrollment in the high deductible health plan option).
Health & dependent care flexible spending accounts.
Company-paid basic life and AD&D insurance.
Voluntary supplemental life insurance.
Company-paid short-term disability and voluntary long-term disability insurance.
Pre-tax and Roth 401(k) with company match.
Paid vacation, sick, and bereavement leave.
Paid holidays, including a floating personal day.
Employee assistance and wellness programs.
Earned Wage access is available, allowing early access to a portion of your earned wages before payday.
Product discounts at Leslie’s Retail stores.
#J-18808-Ljbffr