SalaryGuide
Responsibilities
Develop, implement, and manage social media strategies aligned with District communication goals Create and schedule engaging daily content (text, images, video, graphics) that promotes District initiatives, events, and achievements Monitor, moderate, and respond to comments and messages in a timely and professional manner Track, analyze, and report performance metrics to measure the effectiveness of campaigns and provide recommendations for improvement Collaborate with Communications staff to ensure brand consistency across all content and campaigns Capture and post real-time content at District events, board meetings, and community activities Support District-wide campaigns (bond elections, safety initiatives, job fairs, etc.) with tailored social media strategies Work with various district departments and campuses to help disseminate information to the community Requirements
Three years of professional experience in social media management, digital marketing, or communications Experience managing social media accounts for an organization or brand, preferably in education, government, or nonprofit sectors Bachelor’s degree in communications, marketing, journalism, public relations, or related field Proficient in writing, editing and AP style with strong attention to detail Skilled in creating and managing content across major social media platforms (Facebook, Instagram, X, YouTube, LinkedIn) Experienced in photo/video editing and campaign design using Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro, After Effects) for social media applications Knowledge of social media management and analytics tools (Hootsuite, Sprout Social, or equivalent) Ability to analyze metrics, manage multiple projects, and respond effectively to sensitive issues
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Develop, implement, and manage social media strategies aligned with District communication goals Create and schedule engaging daily content (text, images, video, graphics) that promotes District initiatives, events, and achievements Monitor, moderate, and respond to comments and messages in a timely and professional manner Track, analyze, and report performance metrics to measure the effectiveness of campaigns and provide recommendations for improvement Collaborate with Communications staff to ensure brand consistency across all content and campaigns Capture and post real-time content at District events, board meetings, and community activities Support District-wide campaigns (bond elections, safety initiatives, job fairs, etc.) with tailored social media strategies Work with various district departments and campuses to help disseminate information to the community Requirements
Three years of professional experience in social media management, digital marketing, or communications Experience managing social media accounts for an organization or brand, preferably in education, government, or nonprofit sectors Bachelor’s degree in communications, marketing, journalism, public relations, or related field Proficient in writing, editing and AP style with strong attention to detail Skilled in creating and managing content across major social media platforms (Facebook, Instagram, X, YouTube, LinkedIn) Experienced in photo/video editing and campaign design using Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro, After Effects) for social media applications Knowledge of social media management and analytics tools (Hootsuite, Sprout Social, or equivalent) Ability to analyze metrics, manage multiple projects, and respond effectively to sensitive issues
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