Responsibilities
Develops and executes an integrated marketing strategy across all owned channels (direct mail, email, SMS, fax, and telemarketing)
Lead the development and execution of a membership lifecycle-driven marketing strategy to drive new member growth
Continually monitor and implement best practice standards for direct response marketing trends
Identify channel expansion opportunities, and develop cutting-edge campaigns and programs
Develop innovative offers and member value propositions by collaborating with MMX colleagues and other internal business units to ensure cohesion of marketing plans for targeted audiences, content, contact and creative strategies, and leverage opportunities to integrate mission work.
Lead the development of the acquisition contact plans with oversight of the circulation planning to increase response across channels
Develop A/B testing campaigns to optimize campaign performance in collaboration with the Data and Analytics team
Refine and evolve customer segments and identify new channel opportunities
Requirements
Bachelor’s degree required; concentration in marketing or related degree preferred; master’s Degree preferred
5+ years of experience developing and implementing high-performing integrating marketing campaigns optimized for returns.
Proficient in digital marketing best practices, optimization techniques, focusing on performance and impact.
Experience with complex, cross-functional marketing programs requiring high degree of subject matter expertise included in the review and approval process.
Demonstrated experience in utilizing direct channels; mail, email, fax, and telemarketing, to drive action
Prior experience and success with lead generating programs and email journeys
Strong analytical skills and experience using data and results to generate marketing recommendations and optimizations
Excellent collaboration and communications skills working with both internal teams and external stakeholders, ability to interact effectively with all levels of management
Benefits
incentive plan
#J-18808-Ljbffr
Develops and executes an integrated marketing strategy across all owned channels (direct mail, email, SMS, fax, and telemarketing)
Lead the development and execution of a membership lifecycle-driven marketing strategy to drive new member growth
Continually monitor and implement best practice standards for direct response marketing trends
Identify channel expansion opportunities, and develop cutting-edge campaigns and programs
Develop innovative offers and member value propositions by collaborating with MMX colleagues and other internal business units to ensure cohesion of marketing plans for targeted audiences, content, contact and creative strategies, and leverage opportunities to integrate mission work.
Lead the development of the acquisition contact plans with oversight of the circulation planning to increase response across channels
Develop A/B testing campaigns to optimize campaign performance in collaboration with the Data and Analytics team
Refine and evolve customer segments and identify new channel opportunities
Requirements
Bachelor’s degree required; concentration in marketing or related degree preferred; master’s Degree preferred
5+ years of experience developing and implementing high-performing integrating marketing campaigns optimized for returns.
Proficient in digital marketing best practices, optimization techniques, focusing on performance and impact.
Experience with complex, cross-functional marketing programs requiring high degree of subject matter expertise included in the review and approval process.
Demonstrated experience in utilizing direct channels; mail, email, fax, and telemarketing, to drive action
Prior experience and success with lead generating programs and email journeys
Strong analytical skills and experience using data and results to generate marketing recommendations and optimizations
Excellent collaboration and communications skills working with both internal teams and external stakeholders, ability to interact effectively with all levels of management
Benefits
incentive plan
#J-18808-Ljbffr